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Sacramento State goes from Nike to Adidas


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http://www.csus.edu/...BeeAHornet.html

The Hornets also unveiled new, Adidas-designed uniforms. The new look is not a major departure but does feature the team name "HORNETS" more prominently than the previous across the front of the uniform and eliminates the racing stripes down the side of the jersey and pants.

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Sac state has always had awful uniforms. Back when I was in high school I went to a football camp at Sac State and they showed us their new uniforms before they were released. Unfortunately it was just after they got busted trying to lather their jerseys down with PAM cooking spray the year prior, so they were forced to switch to plain uniforms and helmets with no logos. I was pretty disappointed.

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Colossal upgrade from an aesthetic point of view. Very clean. Very functional. Does exactly what a football uniform needs to do, and does it well, even if it is overly simple. Smaller schools don't have the kind of money to shell out for custom designs, so if I had to choose between Nike's overdone garbage template or adidas' understated generic template, I'd choose the latter every time because it does its job better. Maybe in some eyes Nike's take is the better piece of artwork, but adidas' version is the better design, because the function is more focused.

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I agree with AndrewHarrington on this one, especially since that's my least favorite of all Nike templates.

I also agree with Trident M that the numbers really look warped and tough to read on the TechFit (that's what it is, right?) jerseys. I'm not sure what the solution is for that, but maybe there's a way to anticipate how it will stretch and warp, and make a font that looks off when on an un-worn jersey, but looks normal when the numbers are stretched?

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I'm a Sac State alumni, and this is pretty boring IMHO. They change uni's every year. I think they need to kick down and pay $10G or so for a real logo that is marketable, something people would buy even if they were not alumni. The fonts are OK though. The "S" logo they have is not very marketable. It looks like it was designed by an intern (probably was).

On the upside, I am hearing lots of good things about the Hornets this year in terms of expectations.

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I'm a Sac State alumni, and this is pretty boring IMHO. They change uni's every year. I think they need to kick down and pay $10G or so for a real logo that is marketable, something people would buy even if they were not alumni. The fonts are OK though. The "S" logo they have is not very marketable. It looks like it was designed by an intern (probably was).

On the upside, I am hearing lots of good things about the Hornets this year in terms of expectations.

IMO Sac State has had a history of decently marketable logos. The S logo isn't groundbreaking, but it's not awful. I liked THIS logo a lot more though, and thought that was pretty marketable. Problem with Sac State is that they suffer from a few big problems. They have a pretty good athletic program but just don't have the resources in terms of student body money or alumni money to make the jump to Division I. Their football program has as well never been much to write home about. But their biggest problem is that they are absolutely DREADFUL at marketing themselves. They have impressive facilities for what they have to work with and their sports programs are far from terrible, but had I not played a sport against them (Rugby) I would've never known anything about their sports programs, and I've lived in the area my whole life.

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IMO Sac State has had a history of decently marketable logos. The S logo isn't groundbreaking, but it's not awful. I liked THIS logo a lot more though, and thought that was pretty marketable. Problem with Sac State is that they suffer from a few big problems. They have a pretty good athletic program but just don't have the resources in terms of student body money or alumni money to make the jump to Division I. Their football program has as well never been much to write home about. But their biggest problem is that they are absolutely DREADFUL at marketing themselves. They have impressive facilities for what they have to work with and their sports programs are far from terrible, but had I not played a sport against them (Rugby) I would've never known anything about their sports programs, and I've lived in the area my whole life.

The "S" logo is OK - but is it unique enough that a non-alumni would want to buy Sac State gear? Probably not. I'd like to see a really cool logo that is so unique, anyone who sees it would say "that's a pretty cool logo" and buy something even if they know nothing about the school.

They havent had a promotions guy in years that I know of, that does not help. Sacramento is a big enough population that we certainly could support a major athletic program, for some reason people are pretty apathetic. They'd rather support Cal or Stanford.

Facilities wise, I have a feeling they will be pulling better football teams now that they have a brand new training room and a new synthetic turf which looks pretty good.

Basketball, they play in a glorified high school gym. In fact, most high school gyms are better than the Hornet's nest. They were supposed to get a new arena but somehow the project got turned in to a rec enter for reasons I am still not clear on.

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This isn't really a Nike vs. Adidas argument, of course.

In all likelyhood both suppliers treat Sac State the same. Here's a list of potential designs (all templates in use by other teams), which do you want to order?

Last time Sac State chose Mizzou's template (whether they knew it or not). This time they chose the plain template. Nike likely had that option for them. Similarly, Adidas likely had other options for Sac State as well.

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