Shmee Posted December 15, 2011 Share Posted December 15, 2011 Not to beat a dead horse, but I have to respond to a couple of your points. On the Yankees example, the reason the Yankees don't change is because the Yankees' brand IS their history. What makes the Yankees special? It's Gehrig and Ruth, DiMaggio and Berra, Mantle and Maris, Mattingly and Jeter, 27 championships and counting, and pinstripes. A computer company, no matter that it's the largest in the world, can't bank on its history. It has to be new and experimental, no matter how old and reliable it is.And for the record, I think you underestimate kids. Especially those who now have computers in their lives before they even go to grade school. The world's foremost practitioners of professional tag-team wrestling. Link to comment Share on other sites More sharing options...
BigBubba Posted December 15, 2011 Share Posted December 15, 2011 And for the record, I think you underestimate kids. Especially those who now have computers in their lives before they even go to grade school.Which would only back up my point. 15-20 years is now 2-3. So they won't even "grow up with it". When they have computers in their life that young, they won't know the name of the brand (my "Microsoft Word on Dell" point). Plus, I'm still in HS, so I actually know kids very well. Whatever, this is a trivial argument. Nobody cares about your humungous-big signature. PotD: 29/1/12 Link to comment Share on other sites More sharing options...
andrewharrington Posted December 15, 2011 Share Posted December 15, 2011 I was making a point about it being too abstract, not trying to sound smart. My point was that it looks too abstract IMO. If you went up to 100 different people who had never heard of hp before, most would have no idea what that logo is supposed to mean. My point on the elderly was simply because they're not familiar with the brand, and thus wouldn't understand what they're looking at when they see the logo. In no way was I suggesting that such a prime and significant computer market such as old people would be left out in marketing (yes, that "prime market" is sarcasm). If you told me that was BP Oil's new logo, I would believe you. Here was my point on the "next gen consumers": Bob is 10. I don't know about you but when I was 10, the only computer-related brands I could recognize were Microsoft and Dell (because op opening Microsoft Word on my parents' Dell laptop). Hell, he may even buy a computer in 5 or so years. He wouldn't have grown up with that logo, but he may have seen it on ads or something, but would have no idea what it is. Isn't branding about reaching out to new audiences? If you're just gonna change it because you know that a lot of people will still recognize it, that is stupid. If that's really the reasoning (which I'm not saying it is), then it's CFCS. Why don't the Yankees release a new logo like this because "everyone knows the Yankees"? If I showed some grandpa who is very unfamiliar with technology the Apple logo and told him to guess the name of the brand, he'd probably throw out "Apple" as a random guess. If I showed him the "Dell" logo, he would obviously say "Dell". If I showed him that, he'd probably guess "lyi" or "lqi". IMHO, that is crappy marketing. Whatever, I'm not gonna get into an argument with a bunch of experienced graphic designers who have their own businesses about marketing (thus the "IMHO"s). That's why I want to become a lawyer (don't worry, I'll have better arguments than this). Your experiment sounds great, but good luck finding 100 people who have never heard of HP. The biggest point you're still missing is that HP isn't some tiny startup trying to make a name for itself; it's the best-selling computer brand in the country at 15-20% of the market share. This might be a bad logo for Harold's Pub, because as you and others have pointed out, everyone might not read it as HP not knowing the visual language, but the fact that it is for HP goes a long way toward people recognizing it as an evolution of their brand.And yes, the kids will grow up with this logo and learn very quickly what it represents, just like a kid learns quickly what the Nike swoosh represents without having any sort of clue beforehand. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
Mings Posted December 15, 2011 Share Posted December 15, 2011 And its an HP logo. Looks like one from the moment you see it. Link to comment Share on other sites More sharing options...
Shmee Posted December 15, 2011 Share Posted December 15, 2011 You forget, Big Bubba is in high school and knows everything there is to know about everything. So even though you are in the field and know about marketing, he knows more than you.And its an HP logo. Looks like one from the moment you see it.That was a pretty crappy post. He actually stated above that he didn't intend to start an argument with people with better credentials. The world's foremost practitioners of professional tag-team wrestling. Link to comment Share on other sites More sharing options...
Mings Posted December 15, 2011 Share Posted December 15, 2011 Yeah, you are right. Thats what I get for skipping lines. Link to comment Share on other sites More sharing options...
1990hornet Posted December 15, 2011 Share Posted December 15, 2011 yuck Link to comment Share on other sites More sharing options...
Delicate Genius Posted December 16, 2011 Share Posted December 16, 2011 HP isn't gonna use it.http://www.underconsideration.com/brandnew/archives/follow-up_hp.php Link to comment Share on other sites More sharing options...
scottysprings Posted December 16, 2011 Share Posted December 16, 2011 Looks modern yet Randian. Link to comment Share on other sites More sharing options...
touchdownindia Posted December 16, 2011 Share Posted December 16, 2011 Reminds me a lot of this: http://tinyurl.com/c5dxy8yTalk about minimalist. Link to comment Share on other sites More sharing options...
Evil Doctor Posted December 16, 2011 Share Posted December 16, 2011 Great modernization of a great logo. I can still very clearly read "hp" in the update. Very well done...I'd say it looks more like "bp"...I think it looks more like 'lili' myself... Link to comment Share on other sites More sharing options...
Jigga Posted December 16, 2011 Share Posted December 16, 2011 Looks modern yet Randian.That's some high praise, in my book. On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Link to comment Share on other sites More sharing options...
SDX Posted December 18, 2011 Share Posted December 18, 2011 Seems HP wont be adapting the new logo, they did ask for a rebrand proposal and have apparently took on some elements but wont be taking the new logo. Link to comment Share on other sites More sharing options...
Lights Out Posted December 18, 2011 Share Posted December 18, 2011 On the Yankees example, the reason the Yankees don't change is because the Yankees' brand IS their history. What makes the Yankees special? It's Gehrig and Ruth, DiMaggio and Berra, Mantle and Maris, Mattingly and Jeter, 27 championships and counting, and pinstripes.You can, however, make classy tweaks that still keep alive the history, while keeping the future in mind. For instance, the Yankees could definitely stand to standardize all their interlocking NY logos, revamp their dated road uniforms, and even maybe introduce a navy road alternate. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
habsfan1 Posted December 18, 2011 Share Posted December 18, 2011 HP isn't gonna use it.http://www.underconsideration.com/brandnew/archives/follow-up_hp.phpThank goodness. That logo would of been just a bad as the Gap logo that was used for a short time.The current HP logo is simple enough. It does not need to be simplified anymore by slicing up the letters and removing the circle. Link to comment Share on other sites More sharing options...
-Akronite- Posted December 18, 2011 Share Posted December 18, 2011 HP made the right decision if they are keeping the old logo. That new pile of sticks is garbage, like their laptops. Link to comment Share on other sites More sharing options...
oddball Posted December 19, 2011 Share Posted December 19, 2011 Actually their rebrand happened two years ago. Going from the rounded square with hp inside to the circle hp. I know, because I had to update all the logos on the pdfs, and we've been using the rounded hp logo for the last well, it'll be three years in a couple months. Link to comment Share on other sites More sharing options...
STL FANATIC Posted December 20, 2011 Share Posted December 20, 2011 Actually their rebrand happened two years ago. Going from the rounded square with hp inside to the circle hp. I know, because I had to update all the logos on the pdfs, and we've been using the rounded hp logo for the last well, it'll be three years in a couple months.I thought I recalled them changing things just a couple years ago. It was probably during that same process that these ideas were conceived. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
elsephen Posted December 20, 2011 Share Posted December 20, 2011 Since it's such a popular brand, I think HP reads fine. If it were a company you wouldn't already know what you're looking for and saw... then maybe it'd be up for question. But on a tower, laptop, in best buy, etc- you're going to see it as hp. Link to comment Share on other sites More sharing options...
BigEd76 Posted December 21, 2011 Share Posted December 21, 2011 If you read it upside-down, is it "dy" or "dq"? Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.