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dcameronh

New NFL logos!

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Anyone seen these? Looks like these are coming out at the draft April 26th. http://twitpic.com/925068

6nRcT.jpg

It does look like the new NFL Magazine font but a little different. Not sure I like the NFL Network like that. I like the old logo.

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Is that the Magazine font?

Major, major downgrade. The former versions were clear, elegant and strong. These new ones are goofy Transformer rip-offs.

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you see this all the time in branding. in effort to unify sub brands that are out of touch from the mother brand, the unifying redesign does bring everything together into a cohesive, consistent aesthetic BUT loses all personality the sub brands ever had. its cold, stale, overly "aggresive" and will be outdated in 2 years. perfect for the NFL identity :)

im most sad about them losing that great slab serif font

heres a good case study example. this identity is pretty slick: http://www.underconsideration.com/brandnew/archives/scanning_for_shapes_in_clouds.php

heres another thats ok, but NFL should still take notes: http://www.underconsideration.com/brandnew/archives/whats_der_frequency.php

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I don't mind consolidating all the brands under one dress (especially NFL Films - I've never liked their logo).

Just not that dress.

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Was never a fan of the NFL Network logo, with it's meaningless five stars -- but damn, I really liked the NFL Films logo. Always that one was top-notch. Too bad they're doing away with it.

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They took the worst, least timeless aesthetic of the whole bunch (the RedZone look) and broke it out to all the other entities? No wonder the NFL's visuals are perpetually sub-par. They literally could have used their Endzone slab serif font for decades. Did't they just redesign a bunch of their other logos using that font?

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They took the worst, least timeless aesthetic of the whole bunch (the RedZone look) and broke it out to all the other entities? No wonder the NFL's visuals are perpetually sub-par. They literally could have used their Endzone slab serif font for decades. Did't they just redesign a bunch of their other logos using that font?

exactly, i already miss that font. i think it was the playoff/kick off logos they redesigned with it? plus they use it all over the site

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It's like the league is trying to make itself look god-awful to lower people's standards. That way when they do their next look overhaul it'll seem impressive, even if all they do is change fonts.

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Notice also that those fonts are in a way connected to the Super Bowl branding system. Maybe, first to jump the cart, this means the return to unique Super Bowl logos

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Its not exact but it somewhat reminds me of the Nike Pro Combat font:

409463_10150515345629807_242926269806_8919483_923413561_n.jpg

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Darn Goodell, first the SB logos now the trademark logos.....when the day will ever happen they impeach his posterior!

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If anything, they should've unified based off the outgoing NFL Films logo.

As is, or I guess will be...turrible.

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