Bradley University Rebrands

[rams80]

Bradley Announcement and logos.

Joe Bosack handled the design.

I understand the desire to "unify" the Bradley brand, but the net result feels kind of underwhelming; the "B Shield" makes me think of the logo of a diploma mill or a particularly douchey brand of menswear, which is probably not what Bradley was going for.

On the flip side, if this means that Bradley's black basketball uniforms go in the dumpster, I suppose I can't complain TOO much.

Old logo for comparison:

[chuckymack]

I think this might be a little TOO simple.

[Chawls]

I like the sport-specific wordmarks, except for cross country. Would've just shortened it to XC so the truncated lines weren't reduced to dashes.

[Pizzaman7294]

I'm at Bradley right now, and I'm hearing rumors that we're switching to "Brave" instead of "Braves". Kinda dumb since theres not even a reference to the native americans at all anymore.

[Billy B]

Almost too simple, but I think it's a slight upgrade. The last logo was looking pretty dated.

[eriqjaffe]

Does anybody else see this and think, "Brooklyn Nets"?

[deliver2david]

Much needed upgrade. The old logo was one of my least favorite in college.

[RedSox44]

I like it. The old logo looked like something out of the 70s.

[hawk36]

Does anybody else see this and think, "Brooklyn Nets"?

I'd say it's a nice improvement on their own brand, and a much improved version of Brooklyn's too. Well done.

[eRay]

When I read the thread title I thought "Well that's an interesting nickname, the Rebrands, I kind of like it. An f-u to the powers that are making them drop their Native American name and rebrand."

I was let down. By both the real nickname, and my expectations for the brand.

[STL FANATIC]

The Double-B is a very nice element, and the wordmark is very clean with just enough character. But as a full identity, I'm not sure where I stand. It's tough spot to design from--there is no obvious imagery from which to draw. Maybe with that in mind this is the right direction. I'm just not sure yet. I think I'd prefer to see the shield filled with solid red and the Double-B mark inverted. Might make the look a little bolder.

[MEANS]

Boston Bruins meets Arizona Wildcats

[BrandMooreArt]

thats good work. i wouldnt expect anything less from Joe. thats a solid system and will look great in application, which we havent even seen yet. that primary sewn into a hoodie or on a jersey will look fantastic.

[STL FANATIC]

thats good work. i wouldnt expect anything less from Joe. thats a solid system and will look great in application, which we havent even seen yet. that primary sewn into a hoodie or on a jersey will look fantastic.

It'll be interesting to see how it's applied on a red background. I assume if it's just the double-B, they'll have to invert it. But if it's the shield, will it just be a white shield (dropping the outline), or will they invert the shield so it's red bg/white outline/red shield?

[andrewharrington]

Much better, obviously, but there's something weird about the inner white B. The mitred outside corners seem too close to the inside corners for comfort.

[Buffalo]

Bosack really mailed it in on this one.

BORING!

Could've done some great stuff. This is meh.

[SCL]

While simple and a little too Ivy League, this new logo should be able to hold up for a long time.

[wILL-INI]

Bosack really mailed it in on this one.

BORING!

Could've done some great stuff. This is meh.

Could he? I think for what Bradley gave him he nailed it. Clean, classic.

Can't use Braves. Bradley's campus isn't too breath taking, a lot of it is under construction right now. Not a whole lot of game changing history.

I personally like it, though it seems a little brief, I'd like to see more marks, or maybe there are we havent seen them. But yeah.

[BrandMooreArt]

Bosack really mailed it in on this one.

BORING!

Could've done some great stuff. This is meh.

yea creating a custom typeface from scratch. what a bum!

[illwauk]

I'm at Bradley right now, and I'm hearing rumors that we're switching to "Brave" instead of "Braves". Kinda dumb since theres not even a reference to the native americans at all anymore.

I think that's a very reasonable compromise... suck it up and be glad you're not becoming the Redhawks.

While simple and a little too Ivy League, this new logo should be able to hold up for a long time.

I was wondering what seemed a bit off about these to me, and I think this is it. I could easily see this being a set for Brown (if it were recolored in brown) or Cornell (if the B were a C).