RevNet Posted June 25, 2014 Share Posted June 25, 2014 A gallery of the logo set is here. The story about these logos is linked here, courtesy of the official Racers athletic website:Murray State University unveiled an updated athletic identity and branding initiatives, highlighted by a primary logo that will be very familiar to Racer fans, but noticeably fine-tuned and user-friendly across a wide variety of platforms and applications. In addition, the university is introducing a number of secondary marks and a unique typography that will allow the athletic brand to grow and capitalize on the popularity of the Racers. "I'm very excited about the new marks and the enhancement to the primary mark," said Allen Ward, director of athletics. "There's been a need for a long time to develop additional secondary marks and a consistent typography. During a time where revenue generation and budget efficiencies are imperative for the university and department, this initiative allows us to address both aggressively." The marks were designed by nationally recognized firm Joe Bosack and Co., which has created sports logos for Boise State, Xavier, Houston, the Atlantic Coast Conference, the Southeastern Conference and many more high profile clients. "We are thrilled to be engaged with Murray State's leadership on the expansion of its athletics brand assets," said Joe Bosack, founder and creative director of the company. "The updated primary logo, supported by a complete identity system, embody the proud history of the Murray State Racers as well as the values and aspirations of today's teams and athletes."Old logo: Link to comment Share on other sites More sharing options...
TheRicSlick Posted June 25, 2014 Share Posted June 25, 2014 Definitely a much needed upgrade! Link to comment Share on other sites More sharing options...
Clintau24 Posted June 25, 2014 Share Posted June 25, 2014 I'm really liking this. I love the horse and rider in the horseshoe. Well done Murray State. "I believe in Auburn and love it!" Link to comment Share on other sites More sharing options...
LAWeaver Posted June 25, 2014 Share Posted June 25, 2014 Overall, these are nice. My only complaint is Checkered M, but it's still nice. I think it's because the checkers are not symmetrical. Heck, they could've just went with the diamond one and ditched the other. My favorite of the bunch is the one with the racer in the yellow horseshoe. Very solid brand all around.Why are most college rebrands these days miles ahead of professional rebrands? (Tampa Bay, JAX, Brooklyn, I'm looking at you guys) @loganaweaver - Twitter / @loganaweaver - Instagram / Nike Vapor Untouchable Football Template / Logan's Logos Link to comment Share on other sites More sharing options...
Germanshepherd Posted June 25, 2014 Share Posted June 25, 2014 Argyle and Checkered. I'm impressed. i have unquantifiable corpses on my conscience Link to comment Share on other sites More sharing options...
Critical Thinker Posted June 25, 2014 Share Posted June 25, 2014 I'm not a fan of this. At first glance, it looks like they barely changed anything, although the bottom left one is cool. I was really hoping they'd get away from the jockey and horse in front of the M. They have to be shrunk down so much that it looks crowded. The value on the horse's face doesn't match the rest of its body or the jockey's face (the light source is on the left, except on the horse's face, it's straight on or straight above), and it's really bugging me. Still, this is an upgrade, and it'll be interesting to see how they use these on uniforms, especially with all the secondary logos. It's _____________ and Toledo still sucks.[insert time here] Link to comment Share on other sites More sharing options...
tajmccall Posted June 25, 2014 Share Posted June 25, 2014 Jockey should have goggles, thus the shadow wouldn't be triangular. It's a decent update, not overwhelming. I don't like how the highlight blends with the yellow m. I'd probably go checker m and put white boxes as close to that left leg as possible Store 1 Store 2 Link to comment Share on other sites More sharing options...
GFB Posted June 25, 2014 Share Posted June 25, 2014 Good look by Joe (as always), but I'm getting a Marquette vibe for some reason. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted June 25, 2014 Share Posted June 25, 2014 Upgrade even though I liked the old set too. trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
Shadojoker Posted June 25, 2014 Share Posted June 25, 2014 Loving it! (Cue Justin Timberlake) Link to comment Share on other sites More sharing options...
Ark Posted June 25, 2014 Share Posted June 25, 2014 Should have gone with Link to comment Share on other sites More sharing options...
truepg Posted June 25, 2014 Share Posted June 25, 2014 Great job! Loving how the horse's head has been drawn. Link to comment Share on other sites More sharing options...
Clintau24 Posted June 25, 2014 Share Posted June 25, 2014 I'm not a fan of this. At first glance, it looks like they barely changed anything, although the bottom left one is cool. I was really hoping they'd get away from the jockey and horse in front of the M. They have to be shrunk down so much that it looks crowded. The value on the horse's face doesn't match the rest of its body or the jockey's face (the light source is on the left, except on the horse's face, it's straight on or straight above), and it's really bugging me. Still, this is an upgrade, and it'll be interesting to see how they use these on uniforms, especially with all the secondary logos.I see it more as a mask (or whatever race horses wear) rather than the light source. Doesn't make the shading right, but better than what you're seeing I guess. "I believe in Auburn and love it!" Link to comment Share on other sites More sharing options...
WSU151 Posted June 25, 2014 Share Posted June 25, 2014 This set is pretty fantastic. Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
nickp91 Posted June 25, 2014 Share Posted June 25, 2014 pretty good knowing murray state was changing its logo before anyone else knew Link to comment Share on other sites More sharing options...
Discrim Posted June 25, 2014 Share Posted June 25, 2014 Now that it's been mentioned, I can't unsee it...the lettering they used looks very much like Marquette's. In spite of that, I like what Murray State did here. Wonder why they couldn't decide between a checker M and a diamond M though. A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
Davidson Posted June 29, 2014 Share Posted June 29, 2014 pretty good knowing murray state was changing its logo before anyone else knewPretty good seeing that logo before absolutely anyone else Link to comment Share on other sites More sharing options...
jaha32 Posted June 30, 2014 Share Posted June 30, 2014 I like the fact that it's a race-themed logo, yet it doesn't go with the typical italicized lettering that almost all racing logos use. The straight on approach works here, and it's definitely an improvement on the old version, which just looked like someone clicked auto trace on a photo. DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
TruColor Posted June 30, 2014 Share Posted June 30, 2014 I'm not sure that the checkered-'M' made it into the official set...I'm putting together a comparison of Marquette's 'M' vs. Murray State's 'M', and the official files only contain the diamond patterned 'M'. Link to comment Share on other sites More sharing options...
Joe Posted July 11, 2014 Share Posted July 11, 2014 New basketball floor, note the racing silk pattern in the lanes, nice touch...https://www.facebook.com/JoeBosack?ref=search Link to comment Share on other sites More sharing options...
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