Brave-Bird 08 Posted September 26, 2023 Share Posted September 26, 2023 man, it really is damning that MLS walked back three rebrands in the last few years, and honestly none of the "redos" are that great either. Chicago Fire should never, ever have changed. Montreal's logo is a nice shield forced on top of a roundel for no reason. I appreciated the Crew redo moving away from a roundel, but it's just such an awkward logo 1 Quote Link to comment Share on other sites More sharing options...
BlazerBlaze Posted September 26, 2023 Share Posted September 26, 2023 I'm impressed and shocked that we're 30 minutes away and nothing has leaked yet. Hoping Seattle kicks the trend of rebrands that have to be walked back. 1 Quote Link to comment Share on other sites More sharing options...
TaylorMade Posted September 26, 2023 Share Posted September 26, 2023 2 Quote Link to comment Share on other sites More sharing options...
TaylorMade Posted September 26, 2023 Share Posted September 26, 2023 https://www.soundersfc.com/eternally-yours/our-brand-story 2 Quote Link to comment Share on other sites More sharing options...
officeglenn Posted September 26, 2023 Share Posted September 26, 2023 https://news.sportslogos.net/2023/09/26/seattle-sounders-new-logo/soccer/ 3 3 Quote Link to comment Share on other sites More sharing options...
BlazerBlaze Posted September 26, 2023 Share Posted September 26, 2023 Not bad? Is that a Seafoam Green outline I'm seeing? Edit: Heritage Aqua. I'll take it 5 Quote Link to comment Share on other sites More sharing options...
TaylorMade Posted September 26, 2023 Share Posted September 26, 2023 1 minute ago, BlazerBlaze said: Not bad? Is that a Seafoam Green outline I'm seeing? "Heritage Aqua" Quote Link to comment Share on other sites More sharing options...
officeglenn Posted September 26, 2023 Share Posted September 26, 2023 6 3 Quote Link to comment Share on other sites More sharing options...
BlazerBlaze Posted September 26, 2023 Share Posted September 26, 2023 Team site with all the info. https://www.soundersfc.com/eternally-yours/our-brand-story Got some good secondary marks in the package as well. Orca included! The new wordmark is crisp too. Really like the wave as a throwback reference. 3 Quote Link to comment Share on other sites More sharing options...
Sykotyk Posted September 26, 2023 Share Posted September 26, 2023 I like it but I also don't like it. Could've been better. But could've been a lot worse 10 Quote Link to comment Share on other sites More sharing options...
VampyrRabbit Posted September 26, 2023 Share Posted September 26, 2023 The Rave Green is still there and it's still pretty unpleasant, but it's been around since the team became a part of MLS, so I understand why it's there. As for the rest, it's okay, if a little bland. I do like the Orca, which is my fave part along with the representation of the Space Needle. 4 Quote Link to comment Share on other sites More sharing options...
hendocfc Posted September 26, 2023 Share Posted September 26, 2023 The green on their 2024 home kit is a little more pleasant than the current hue - haven't seen the kit, but I know the hues used. The crest... I'm not a fan 1 Quote Link to comment Share on other sites More sharing options...
Klondyke Posted September 26, 2023 Share Posted September 26, 2023 This is the version they emailed STH's 5 Quote Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted September 26, 2023 Share Posted September 26, 2023 They kind of buried the lead with the orca -- the orca merch is going to sell first, I bet. The new logo is fine. I never truly had a problem with the previous look, but this gives it that minimalist, avatar-friendly iteration that everyone wants right now. Space needle on a shied to me is boring, but nothing about the logo is bad, and the change wasn't risky. The wordmark with the flowing strikethrough is really nice. Color adjustment is too but I wish the aqua had a bigger role. The orca is the best part. 2 Quote Link to comment Share on other sites More sharing options...
gosioux76 Posted September 26, 2023 Share Posted September 26, 2023 I like the simplified, wordless crest. It's classy and manages to convey the brand without being literal. A well-executed soccer crest. But that's about the end of what I like. They've toned down the green from the current rave green, but it still feels like too much. And adding the seafoam in addition to that green just doesn't make sense visually. 3 Quote Link to comment Share on other sites More sharing options...
upperV03 Posted September 26, 2023 Share Posted September 26, 2023 From what I’ve gathered, a large amount of their fans wanted the orca as the primary element instead of the needle. It seems to be that the team wanted to double down on the needle as the primary identifier and felt like they had to throw in an orca at the last minute as a way to try and appease fans. Quote Link to comment Share on other sites More sharing options...
GriffinM6 Posted September 26, 2023 Share Posted September 26, 2023 I think it's pretty good. The colors look nicer than the old look, though I can't help but think the crest is missing something. I feel like it needs some other kind of text besides the 1974. 1 Quote Link to comment Share on other sites More sharing options...
TaylorMade Posted September 26, 2023 Share Posted September 26, 2023 3 minutes ago, upperV03 said: From what I’ve gathered, a large amount of their fans wanted the orca as the primary element instead of the needle. It seems to be that the team wanted to double down on the needle as the primary identifier and felt like they had to throw in an orca at the last minute as a way to try and appease fans. 1 Quote Link to comment Share on other sites More sharing options...
lilgump Posted September 26, 2023 Share Posted September 26, 2023 I didn't think the old logo was great. But this misses the mark for me too. Looks like a worse version of the Seattle Storm logo. 1 Quote The World Basketball Championship, the Davis Cup, Ryder Cup, Iraq: Every day there's further proof that we, as a nation, are not very good at international competition. Link to comment Share on other sites More sharing options...
Maroon Posted September 26, 2023 Share Posted September 26, 2023 Basically, I think the Sounders successfully achieved their goal of simplifying their logo to fit current trends and scalability issues with the previous logo without butchering their brand. What they produced is straightforward, easily identifiable with their city, and includes shape/color nods to previous iterations of their brand. But really it's the wordmark that is beautifully done. 10 Quote StL Cardinals - Indy Colts - Indiana Pacers - Let's Go Blues! - Missouri State Bears - IU Hoosiers - St Louis City SC Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.