Jump to content

NatsTown!


BrySmalls

Recommended Posts

NatsTown

In recent memory, the Nationals have had the following marketing campaigns in an attempt to generate interest about baseball in the DC Area. The last couple of seasons, the slogans have been these:

2008 - Welcome Home

2007 - Pledge Your Allegiance

2006 - (there might've been one) - Get Your Red On?

Anyway, one of the Insiders for the Washington Post posted a new entry specifying a new (and craptastic!) marketing campaign for the upcoming season called: NatsTown

The new campaign recognizes that every time a Nats fan comes to the ballpark, watches a game, visits the website, dons a Washington Nationals cap, or just checks the score, he or she is entering a Nationals state-of-mind and joining a community of fans in 'NatsTown.'"

Since there's a tepid interest in the Nationals (last year didn't help), one can wonder how far they have to go to develop and entice a fan base to come to Nats Park for games this season unless a popular opposing team comes into town (like the Mets, Cubs, O's, Phillies, Brewers, and Red Sox).

It's an interesting attempt from Nationals marketing but the image provided in the linked PDF is a swing and a miss IMO. For one, they could have included the ballpark in their skyline.

Thoughts?

Link to comment
Share on other sites

  • Replies 60
  • Created
  • Last Reply

I think the Nationals need to market other team's players the way NBA teams used to do when Michael Jordan came to town.

Do you think the offer to Teixeira will help the Nationals out in terms of fans, knowing that Jim Bowden wants to spend moeny, or will he have to spend it first to get the fans on his side?

Link to comment
Share on other sites

2005 - Let Yourself Go (MLB)

2006 - Make It Your Pastime (MLB)

2007 - Pledge Your Allegiance (Nats)

2008 - Welcome Home (Nats)

2009 - NatsTown (Nats)

The ad campaign is a complete ripoff of Twins Territory and Red Sox Nation. They need to stop trying to be other teams (ahem...STAN) and just be the Nationals.

Link to comment
Share on other sites

NatsTown

In recent memory, the Nationals have had the following marketing campaigns in an attempt to generate interest about baseball in the DC Area. The last couple of seasons, the slogans have been these:

2008 - Welcome Home

2007 - Pledge Your Allegiance

2006 - (there might've been one) - Get Your Red On?

Anyway, one of the Insiders for the Washington Post posted a new entry specifying a new (and craptastic!) marketing campaign for the upcoming season called: NatsTown

The new campaign recognizes that every time a Nats fan comes to the ballpark, watches a game, visits the website, dons a Washington Nationals cap, or just checks the score, he or she is entering a Nationals state-of-mind and joining a community of fans in 'NatsTown.'"

Since there's a tepid interest in the Nationals (last year didn't help), one can wonder how far they have to go to develop and entice a fan base to come to Nats Park for games this season unless a popular opposing team comes into town (like the Mets, Cubs, O's, Phillies, Brewers, and Red Sox).

It's an interesting attempt from Nationals marketing but the image provided in the linked PDF is a swing and a miss IMO. For one, they could have included the ballpark in their skyline.

Thoughts?

Reminds me of "Twins Territory" the Twins used last year.

Link to comment
Share on other sites

LOL! Amateur hour.

Probably cooked up by some leggy marketing major fresh out of some 4-year. And I mean seriously leggy.

Misogynist much?

It's bad design, sure, but I've never found bad taste to be exclusive to a particular gender.

Link to comment
Share on other sites

LOL! Amateur hour.

Probably cooked up by some leggy marketing major fresh out of some 4-year. And I mean seriously leggy.

Misogynist much?

It's bad design, sure, but I've never found bad taste to be exclusive to a particular gender.

What, men can't be leggy? Get your hate speech out of here. I'm all for gender equality, himbo or bimbo.

Link to comment
Share on other sites

it is bad. i mean, the Caps share part owners with the Nats, why dont they borrow some of the Caps marketing people? theyre getting it done. Nats will be good at some point, but itll take some time, and hell with that brand spankin new ballpark they aint going anywhere, and im willing to wait.

Link to comment
Share on other sites

I think the Nationals need to market other team's players the way NBA teams used to do when Michael Jordan came to town.

Do you think the offer to Teixeira will help the Nationals out in terms of fans, knowing that Jim Bowden wants to spend moeny, or will he have to spend it first to get the fans on his side?

The fact that the Nats decided to pursue Tex was a pure fantasy. I cannot fathom where they would have gotten the money from to pay him unless there was an opt out clause for him in his contract. The amount of money offered could have gone to continuing the development of the minor league players on the farm system, actually signing their first round draft pick (think Aaron Crow), figure out how much they own to arbitration eligible players such as the following:

Ryan Zimmerman: $3.9m Nationals: $2.75m Josh Willingham: $3.5 million Nationals: $2.55 million.

Scott Olsen: $3.5m Nationals: $2.5m

Shawn Hill: 775k Nationals: 500k

And probably invest in a better marketing campaign!!!

2005 - Let Yourself Go (MLB)

2006 - Make It Your Pastime (MLB)

2007 - Pledge Your Allegiance (Nats)

2008 - Welcome Home (Nats)

2009 - NatsTown (Nats)

The ad campaign is a complete ripoff of Twins Territory and Red Sox Nation. They need to stop trying to be other teams (ahem...STAN) and just be the Nationals.

Nats are desperate to draw anyone to their ballpark.

Want to know a sure fire way to bring in fans?

Winning.

Wait, what if they are winning come September and then choke away a playoff opportunity, then what? :P

it is bad. i mean, the Caps share part owners with the Nats, why dont they borrow some of the Caps marketing people? theyre getting it done. Nats will be good at some point, but itll take some time, and hell with that brand spankin new ballpark they aint going anywhere, and im willing to wait.

The Caps will win a Stanley Cup before the Nats become a contender - unless the Nats management become geniuses during the season.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.