FooMasterX5

New Yahoo! logo(s)

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So far, I have not liked any of them.

Honestly, with a name like Yahoo! they need a logo that reflects the same fun, craziness of that name. This old one works best.

Yahoo-official-logo.jpg

I hate the emphasis on purple, but I guess with their obsession with tabloid-like reporting and stalking celebrities, they're playing to their female target audience.

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Today's Logo

tumblr_inline_mr8vacfvha1qz4rgp.jpg

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They mixed up Day 2 and Day 3. Cursive is a lot more different than a slightly shifted font.

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Day 4:

tumblr_inline_mrar5dEJBf1qz4rgp.jpg

I think it may be the best by default.

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That looks cool.

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Day 3 looks like a cosmetic product logo.

Day 4 looks like the logo for a cheap roller-coaster at some sketchy old amusement park.

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Day 5:

tumblr_inline_mrcli3gb6V1qz4rgp.jpg

Nothing sells "excited exclamation" like lowercase rounded letters.

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Out of the one's so far, todays is the one I can see them actually going with since it looks like what logos for the past few years have looked like.

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I thought I read that they've already chosen the logo, this is just their method of build-up.

It'd be easy to say all the reasons that's a bad idea, but for some reasons I don't mind it. I hope they made a good choice for what they're using full-time, but as far as doing this to stir up a little attention? Hey, why not?

You might recall that Yahoo toyed with an update about 5 years back, but ultimately decided to not go through with it. I'm thinking it was similar to Day 1's logo, but with rounded corners.

EDIT:

This is what I'm talking about, from 2008. I liked it back then, but the consensus seemed to be the opposite.

new-yahoo-logo.jpg

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I don't know about then, but I think it would be a great update today.

A name like that requires a certain amount of whimsy in the logo. If they come out with a sans-serif font, all in the same size and all on a straight line, it'll be awful.

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So far, I have not liked any of them.

Honestly, with a name like Yahoo! they need a logo that reflects the same fun, craziness of that name. This old one works best.

Yahoo-official-logo.jpg

I hate the emphasis on purple, but I guess with their obsession with tabloid-like reporting and stalking celebrities, they're playing to their female target audience.

Egotastic does stalking celebrities better.

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I wonder if they're intentionally showing all the crappy ones at first and then gradually releasing the better ones as time goes on.

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