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New Carl's Jr./ Hardee's Logos

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On 5/1/2018 at 12:32 PM, Mockba said:

We're not really talking retro Hardee's unless they're bringing back Burger Chef and Jeff.

 

If we truly want to get "retro" with our fast-food talk, we need to reminisce about the Burger Chef chain, the restaurants that introduced America to the Burger Chef and Jeff mascots. It was only after General Foods sold the Burger Chef chain to Hardee's parent company in the early 1980s that Burger Chef and Jeff started showing up in marketing campaigns for Hardee's.

Speaking of Burger Chef, I remember reading somewhere that the introduction of their Funmeal pre-dated the roll-out of the McDonald's Happy Meal by at least 5 years. When McDonald's introduced the Happy Meal in 1979, Burger Chef sued them, but ultimately lost.

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On 5/12/2017 at 7:33 AM, CubsFanBudMan said:

There was a Carl's Jr. off a Bloomington-Normal I-74 exit two decades ago in Illinois. I always thought it was pre-merger but perhaps it was a test market.

 

Central Illinois in general may have been the test market, because the Hardees in the Peoria area rebranded as Carl's Jr. as well that time.

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Next time you go to a Hardee's, look at the logo on the drink lids. Can't find a pic (because, honestly, who takes a picture of their drink lid?), but they still feature the wordmark from the 1999-2006 logo:

 

latest?cb=20110419132414

 

Over a decade and nobody's either noticed and/or cares.

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Looks like Hardee's might be already be walking back the old logo - back to the star/script logo on their social and the commercials posted on YouTube.

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Apparently there are now 3 Carl's Jr. Restaurants in NYC. One on Coney Island, one in East Flatbush, and one across the street from The Garden in Manhattan.

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On 6/30/2018 at 11:37 AM, JH42XCC said:

Apparently there are now 3 Carl's Jr. Restaurants in NYC. One on Coney Island, one in East Flatbush, and one across the street from The Garden in Manhattan.

That doesn’t seem like a very good idea after how the reaction was in the past

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That whole Carl Hardee Sr. campaign was so bizarre. All that fanfare and apparently they canceled it after, what, one ad? And now everything's back to before like it never happened?

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On 6/30/2018 at 2:37 PM, JH42XCC said:

Apparently there are now 3 Carl's Jr. Restaurants in NYC. One on Coney Island, one in East Flatbush, and one across the street from The Garden in Manhattan.

It looks like the Manhattan location has now closed and the owner is accused of not paying his employees before they closed. It does look like CKE is looking to expanded the Carls Jr brand in the northeast with another location in New Jersey next month.

 

http://www.nrn.com/quick-service/carl-s-jr-shutters-heralded-manhattan-location-after-five-months

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On 4/17/2018 at 1:20 PM, neo_prankster said:

Did Hardee's have any locations in California at some point, or were they strictly a regional chain?

California has always been Carl's Jr. Lived here all my life and never seen Hardee's. Except I distinctly recall ads for Carl's Jr. using the Hardee's name, and wondering why I never could find a Hardee's.

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lwCkOBl.jpg

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On 8/9/2018 at 10:34 AM, LMU said:

lwCkOBl.jpg

 

That one single dot in Tarrant County is the ONLY Carl's Jr we have... and it's in Arlington. 😠

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On 8/9/2018 at 11:34 AM, LMU said:

lwCkOBl.jpg

I know Hardee's was founded in Rocky Mount, NC, but I swear North Carolina feels like it has a Hardee's on every corner.

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OK - so tell me again why they didn't just make the yellow star thingy the letter "a" in both Hardees and Carl's Jr. and call it a day?  Streamlined, efficient, no wasted space.

 

P.S., on a totally different note: I can totally taste the difference the angus beef makes in their burgers.  For me, best fast food burger in the business.  Trumps (no pun intended) McD, BurgerK, Wendys, and everyone else by a LONGshot.

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On 8/31/2018 at 8:57 PM, ChicagoOakland said:

I know Hardee's was founded in Rocky Mount, NC, but I swear North Carolina feels like it has a Hardee's on every corner.

 

That's because there pretty much is. And it's even crazier because I'm pretty sure they closed quite a few locations in the '90s-early 2000s. I can think of at least 3 closed Hardee's locations in my SC hometown alone.

 

A big part of Hardee's expansion in the '70s-'80s was putting restaurants in smaller towns (or areas of larger towns) that didn't have a McDonald's or Burger King. A lot like the NBA's "only game in town" approach in Sacramento/SLC/Portland/etc.

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