8993 Posted January 4, 2017 Share Posted January 4, 2017 James Madison University, an FCS team in Virginia, has refreshed their logos to flatten them out a bit. No major changes, but just some updates to bring them into 2017. Old: New: Old: New: They have also debuted some new wordmarks, in addition to the JMU logo released above: Link to comment Share on other sites More sharing options...
panthers_2012 Posted January 4, 2017 Share Posted January 4, 2017 I like the removal of the black. I like the update. Link to comment Share on other sites More sharing options...
WavePunter Posted January 4, 2017 Share Posted January 4, 2017 that crown as a partial logo or standalone tertiary logo would be sharp as well, although Old Dominion has some crown imagery as well - but i think it's different enough to stand alone and support their brand Link to comment Share on other sites More sharing options...
Gothamite Posted January 4, 2017 Share Posted January 4, 2017 53 minutes ago, 8993 said: Old: New: This is a great update. Keeps the unmistakeable spirit of the original while removing unnecessary details. They didn't need the black, and they didn't need two outlines around the logo. Fantastic job. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
PhilliesPhan1325 Posted January 4, 2017 Share Posted January 4, 2017 Count me as a fan of the bevel. As I commented on their facebook, the new marks just look like any other 'modernized' wordmark. I used to mess around with the JMU to remove the black, so I don't mind that, I'm just feeling like the new letters leave more to be desired. With that said, I love the new Duke Dog logos. Here's a link to the page for more information. "The 0-2 pitch... SWING AND A MISS! STRUCK HIM OUT! THE PHILADELPHIA PHILLIES ARE 2008 WORLD CHAMPIONS OF BASEBALL!" J M yoU wish you had a Duke Dog! Link to comment Share on other sites More sharing options...
CreamSoda Posted January 4, 2017 Share Posted January 4, 2017 3 hours ago, Gothamite said: This is a great update. Keeps the unmistakeable spirit of the original while removing unnecessary details. They didn't need the black, and they didn't need two outlines around the logo. Fantastic job. I actually think they could lose the gold outline. Link to comment Share on other sites More sharing options...
Webfooter Posted January 4, 2017 Share Posted January 4, 2017 Nice update that helps simplify their logo for easier reproduction and cleanliness. Link to comment Share on other sites More sharing options...
Gothamite Posted January 4, 2017 Share Posted January 4, 2017 1 hour ago, CreamSoda said: I actually think they could lose the gold outline. My only concern with that is that I presume they'll often put this logo on a purple background. The gold is needed to separate it from any dark background. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
JTrainGBR83 Posted January 4, 2017 Share Posted January 4, 2017 I really like it. The only thing I liked a bit better on the old one was the whites of the eyes, but maybe they didn't want that small of a detail for certain applications. Link to comment Share on other sites More sharing options...
Dynasty Posted January 4, 2017 Share Posted January 4, 2017 The gold in the primary logo matches the gold in the secondary logo. Bravo! Link to comment Share on other sites More sharing options...
Metro Boomin Posted January 4, 2017 Share Posted January 4, 2017 Great update Link to comment Share on other sites More sharing options...
andycumbee19 Posted January 5, 2017 Share Posted January 5, 2017 ...but is the football team still gonna wear BFBS uniforms? Link to comment Share on other sites More sharing options...
rohlfyboy Posted January 5, 2017 Share Posted January 5, 2017 Here's a look at the new Duke Dog logo on the white helmets, which presumably JMU will be wearing in the national championship game on Saturday. Gotta say, I really the way it looks. Link to comment Share on other sites More sharing options...
crashcarson15 Posted January 5, 2017 Share Posted January 5, 2017 Looks nice. Go Guins. Link to comment Share on other sites More sharing options...
stumpygremlin Posted January 6, 2017 Share Posted January 6, 2017 3 hours ago, rohlfyboy said: Here's a look at the new Duke Dog logo on the white helmets, which presumably JMU will be wearing in the national championship game on Saturday. Gotta say, I really the way it looks. On a white background, the gold outline is unnecessary. That said, the update is stellar. The removal of the black is awesome. Even better is the addition of the gold on the "headpiece" of the crown, as it accentuates it even more. The new wordmarks, though, are boring as hell. Link to comment Share on other sites More sharing options...
MJWalker45 Posted January 6, 2017 Share Posted January 6, 2017 Chrome logos on white don't look very good. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 6, 2017 Share Posted January 6, 2017 really masterful work here. i imagine the school has to be thrilled with the updated package. the bulldog logo is the same logo, but better. even a lot of the flaws (bottom teeth floating on the lips / oddly shaped nose. etc) were kept in place so it doesn't feel like a brand new mark. this kind of "clean up" work is much harder than it looks but when it goes right, it looks fantastic. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
WavePunter Posted January 6, 2017 Share Posted January 6, 2017 it looks like them simply changed the purple to gold and the black to purple.. obviously there was some solid clean-up work done as well, but you could get reasonably close to the finished product by simply making those color changes Link to comment Share on other sites More sharing options...
Joe Posted January 6, 2017 Share Posted January 6, 2017 1 hour ago, BrandMooreArt said: this kind of "clean up" work is much harder than it looks but when it goes right, it looks fantastic. You ain't lying. Always much harder. Link to comment Share on other sites More sharing options...
RayFinkle Posted January 7, 2017 Share Posted January 7, 2017 I hope they lose their black uni's too. Those helmets need a better tape job on those stripes, LOL. Good football team, I hope they win the Chipper on Saturday. Beat the crap outta my alma mater, U of Delaware, this season. Link to comment Share on other sites More sharing options...
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