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BJ Sands

Cleveland Cavaliers New Uniforms

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Every time I see that skyline on the court, it reminds me of this, specifically the "come and look at both of our buildings!" line.

 

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^^^So a whole 2 months out, we have a confirmed uniform matchup: Cleveland's Statement vs. Charlotte's Classic.

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This has the same problem as the Clippers' Statement jersey - the logo and the number don't look good stacked, or, the number should've been smaller.

 

The more I look at it, the more I am apalled at how it got through - it should've been declared unfunctional at first sight. No visual hierarchy whatsoever between those two.

Edited by truepg

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It's not perfect, but looks much better in photos than the 2k leak. I actually really like the pinstripes. Not sure why they didn't just use those on all of the uniforms.

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Logos instead of wordmarks have never looked good, and it's made substantially worse competing with the Nike logo and sponsor logo for attention whereas a wordmark demonstrates a visual hierarchy difference from those things.

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Please refresh my memory, friends: Have we heard any rumblings about the Cavs' fourth jersey? I swear Someone Who Knows Things says it's going to be navy, but I'm hearing it might be orange. I'm extremely skeptical of that.

 

I just assumed it would be navy with a wine "CAVS" wordmark and numbers, pretty much a straight update of their previous navy. @Conrad., is that something you could mock up?

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On 9/15/2017 at 10:07 PM, upperV03 said:

 

Is no one else seeing the tire tread pattern here (Goodyear)?

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^ almost everyone's seen it, lol. or at least the hundreds of mentions on my twitter have seen it.

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Oddly, the thing that bothers me the most about this uniform is the 3-D shadow with navy under the C logo. I much preferred the flat C, and thought it looked really slick on black. Between the navy on black and mismatched treatment between the logo and number, I'm not a fan. I'm starting to come around on the tire tread pattern though.

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6 minutes ago, CitizenTino said:

From a very reliable sports biz reporter in Cleveland:

 

What in the world are the Cavs planning for their fourth uniform?

 

I've heard rumors from a few different people about the fourth uniform being gray with "The Land" on it. Since it's the community-inspired uniform, it wouldn't surprise me at all if those rumors ended up being true.

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On 9/20/2017 at 2:37 PM, CitizenTino said:

From a very reliable sports biz reporter in Cleveland:

 

What in the world are the Cavs planning for their fourth uniform?

 

I don't know, but the fact that the Cavs likely won't have a gold jersey feels like a crime.

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13 hours ago, ChicagoOakland said:

I don't know, but the fact that the Cavs likely won't have a gold jersey feels like a crime.

Agree.

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On 9/20/2017 at 11:41 AM, upperV03 said:

I've heard rumors from a few different people about the fourth uniform being gray with "The Land" on it. Since it's the community-inspired uniform, it wouldn't surprise me at all if those rumors ended up being true.

 

f29.png

 

FFS, Cavs. 

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2 hours ago, Bucfan56 said:

 

f29.png

 

FFS, Cavs. 

Because nothing says "we're better than the Warriors" like doing the exact same uniform concept as them...

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On 9/19/2017 at 11:15 AM, CLEstones said:

 

Is no one else seeing the tire tread pattern here (Goodyear)?

 

Again, given the design timelines, there is no way designers knew Goodyear was going to be the Cavs’ advertiser when this was designed.

 

Plus, why would they cover it up with the sword story if it was supposed to be a tire tread? There are corporate logos on the uniforms, so it can’t be because they thought it would be shameful to base a uniform design element on an advertiser’s product. Is there another motive?

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