tBBP Posted August 24, 2023 Share Posted August 24, 2023 1 hour ago, Germanshepherd said: And for the non-X version, click here. Quote *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
DCarp1231 Posted August 24, 2023 Share Posted August 24, 2023 Davidson has a new logo 6 1 1 1 2 3 1 Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted August 24, 2023 Share Posted August 24, 2023 That new Davidson cat feels way more generic than the previous one. Maybe it's the grey that was added in, maybe it's the three-quarter view instead of the front-facing view, maybe it's the lack of the diamond. I would look at that wildcat logo and never be able to distinguish it as uniquely Davidson. I also love how the article on Davidson's website mentions "an expert design firm" but doesn't mention which one. That tells me that that firm likely isn't proud of the work. 10 Quote Link to comment Share on other sites More sharing options...
walkerws Posted August 24, 2023 Share Posted August 24, 2023 10 minutes ago, stumpygremlin said: That new Davidson cat feels way more generic than the previous one. Maybe it's the grey that was added in, maybe it's the three-quarter view instead of the front-facing view, maybe it's the lack of the diamond. I would look at that wildcat logo and never be able to distinguish it as uniquely Davidson. The same can be said for the old version. I wouldn't have a clue if I didn't frequent the boards. Weber States weird cat is the only one that really stands out to me. Quote Link to comment Share on other sites More sharing options...
henburg Posted August 24, 2023 Share Posted August 24, 2023 19 minutes ago, DCarp1231 said: Davidson has a new logo I had grown to like the (now) old Davidson look, but this new Wildcat is really awesome, such a perfect illustration. I do kind of wish that we could see it with a red diamond behind it to help give it a bit more of that local connection, but that probably wouldn't work as well with the new 3/4 perspective on head obscuring the original reference. 1 Quote Link to comment Share on other sites More sharing options...
Guest Posted August 24, 2023 Share Posted August 24, 2023 6 hours ago, DCarp1231 said: Davidson has a new logo It looks incomplete. The eye needs to have a red accent like this: https://imgur.com/a/ouk7cEo (I'm aware the reds don't match, limited colors on apple preview markups) Quote Link to comment Share on other sites More sharing options...
tBBP Posted August 25, 2023 Share Posted August 25, 2023 I like the new illustration direction...looks more dynamic. I can see why some would've wanted the diamond to stay (it ain't like this is unique to North Carolina, but look here), but given everything else that went into it, I think it turned out pretty well. Although the mitre point on that second spike of fur down from the ear is bugging me something crucial right now... 1 Quote *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
stumpygremlin Posted August 25, 2023 Share Posted August 25, 2023 On 8/22/2023 at 9:41 AM, LMU said: Am I out of touch? No! It's the children growing majority of our former clients who are wrong! That list of former clients includes: Adelphi Assumption Brown College of Charleston Colgate Delaware State Houston Iona LSU Maryland-Eastern Shore Mass Maritime NYIT before they shut down their athletics St. Peter's South Dakota State never used theirs Southern Illinois Sonoma State Westchester Community College Quote Link to comment Share on other sites More sharing options...
SCL Posted August 25, 2023 Share Posted August 25, 2023 On 8/24/2023 at 7:48 AM, DCarp1231 said: Davidson has a new logo New needs a diamond, that was the brand 7 Quote Link to comment Share on other sites More sharing options...
dgthree Posted August 25, 2023 Share Posted August 25, 2023 2 hours ago, stumpygremlin said: That list of former clients includes: Adelphi Assumption Brown College of Charleston Colgate Delaware State Houston Iona LSU Maryland-Eastern Shore Mass Maritime NYIT before they shut down their athletics St. Peter's South Dakota State never used theirs Southern Illinois Sonoma State Westchester Community College I wish Bryant University would become a former client. Our entire package, especially the font, is horrible. 2 Quote Link to comment Share on other sites More sharing options...
eRay Posted August 25, 2023 Share Posted August 25, 2023 3 hours ago, stumpygremlin said: That list of former clients includes: Adelphi Assumption Brown College of Charleston Colgate Delaware State Houston Iona LSU Maryland-Eastern Shore Mass Maritime NYIT before they shut down their athletics St. Peter's South Dakota State never used theirs Southern Illinois Sonoma State Westchester Community College Has the SDSU work been scrubbed from the net? I can't find images anywhere, but I know they were out there at some point. Quote Link to comment Share on other sites More sharing options...
jerrylawless3 Posted August 25, 2023 Share Posted August 25, 2023 40 minutes ago, eRay said: Has the SDSU work been scrubbed from the net? I can't find images anywhere, but I know they were out there at some point. All the links are dead, but I found this article on the debacle. I was wondering why so many schools have, or still, use PDW, and there's a nugget in there that may give an answer – $6,000 for a D1 rebrand. I'm sure they've raised their prices since then, but I imagine they still try to snag work by simply being cheaper than everybody else. 1 Quote Link to comment Share on other sites More sharing options...
Survival79 Posted August 25, 2023 Share Posted August 25, 2023 3 hours ago, SCL said: New needs a diamond, that was the brand 23 4 1 Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted August 25, 2023 Share Posted August 25, 2023 2 hours ago, eRay said: Has the SDSU work been scrubbed from the net? I can't find images anywhere, but I know they were out there at some point. I can't find it, either. I know PDW featured them on their portfolio a while back, but the Wayback Machine doesn't have the images.Phoenix Design Works - South Dakota State University (archive.org) 2 hours ago, dgthree said: I wish Bryant University would become a former client. Our entire package, especially the font, is horrible. I wish the same for UMass Lowell. The worst part about Lowell is that the wordmarks in the logo are in Impact, but all the uniforms use Under Armour's Premier font. 1 Quote Link to comment Share on other sites More sharing options...
tBBP Posted August 27, 2023 Share Posted August 27, 2023 On 8/24/2023 at 7:48 AM, DCarp1231 said: Davidson has a new logo On 8/25/2023 at 12:06 PM, Survival79 said: Getting back to this...apparently students and alumni alike are not exactly happy with this new brand. While looking at that, I also ran across this: That might be about the best compromise they could have made, given the current controversy going on there. More about all that here via SBNation...an opinion piece about Davidson (and Saint Joseph's) specifically, but about, in their minds, collegiate branding updates in general. My own two dusty pennies about this: Davidson's new logo, at least the craftsmanship and illustration of it, as I said earlier, is far more dynamic, much cleaner, and bolder than the former. However, the new logo left behind what may as well have been Davidson's signatures element: the red diamond. Mind you, I knew nothing of Davidson (beyond Steph Curry) before all this, but if that one element was the signature emotional connection between students/alumni and their athletic brand identity, that at a minimum should have been kept...which, again, is why the revision in that linked tweet above, while losing some definition in the face due to the lack of gray (which I personally could take or leave), probably would have been the better way to go to preserve the tie between former and new...and maybe not irk so many fans/students/alumni at the same time. 5 Quote *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
NH4 Posted September 6, 2023 Share Posted September 6, 2023 well that didn’t last long now it looks like an anime or pokémon design 8 1 Quote Link to comment Share on other sites More sharing options...
VDizzle12 Posted September 6, 2023 Share Posted September 6, 2023 2 hours ago, NH4 said: well that didn’t last long now it looks like an anime or pokémon design "new logo that drew several criticisms for its similarity to the Charlotte Hornets' logo." Might be one of the biggest understatements ever. That logo was a blatant ripoff of an NBA team's logo and everyone noticed it immediately. This new logo is better. But just about anything would have been. What is Delaware State's rebranding process here? Why not hire a legitimate agency/firm to create a unique identity? Seems like they desperately just wanted to create a new logo as quickly and cheaply as possible. This is a Division 1 school that put less effort into a rebranding than some High Schools I've worked with. 2 Quote Link to comment Share on other sites More sharing options...
McCall Posted September 6, 2023 Share Posted September 6, 2023 10 hours ago, NH4 said: well that didn’t last long now it looks like an anime or pokémon design Genuinely looks like the Charlotte-rip off put through some anime filer on tiktok or something. 3 2 Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
PlayGloria Posted September 6, 2023 Share Posted September 6, 2023 "How do we fix this logo now that people are calling us out on it?" "Straighten the wordmark, curl the hornets ass up a little, and call it a day." 3 Quote Link to comment Share on other sites More sharing options...
ORLMagic86 Posted September 7, 2023 Share Posted September 7, 2023 On 9/5/2023 at 10:15 PM, VDizzle12 said: Seems like they desperately just wanted to create a new logo as quickly and cheaply as possible. This is a Division 1 school that put less effort into a rebranding than some High Schools I've worked with. I hate it when schools, especially D1 schools, go cheap like this. This logo probably cost them almost next to nothing. As the old saying goes, you get what you pay for. 6 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.