BigRed618 Posted January 7, 2019 Share Posted January 7, 2019 Can you think of any logo changes that you thought were actual upgrades? I'll post one as an example... The new one is nicer to look at, and it gets its point across quickly and plainly without subtracting from what the club is all about. The older crest looks like an ugly Christmas sweater. Link to comment Share on other sites More sharing options...
THRILLHO Posted January 7, 2019 Share Posted January 7, 2019 Here a nice write up on the evolution of the Arsenal crest. What you see today is a byproduct of copyright concerns and wanting something easy to reproduce (I.e. less intricate) https://www.stemcreative.co.uk/updates/the-evolution-of-the-arsenal-football-club-badge Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 7, 2019 Share Posted January 7, 2019 GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
Quillz Posted January 8, 2019 Share Posted January 8, 2019 2 hours ago, BrandMooreArt said: The other Lions variant, too: Link to comment Share on other sites More sharing options...
Gothamite Posted January 8, 2019 Share Posted January 8, 2019 1 hour ago, Quillz said: The other Lions variant, too: Huge downgrade from the other one. The extra blue keyline isn’t needed and only muddies up the design. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
BJ Sands Posted January 8, 2019 Share Posted January 8, 2019 5 hours ago, BigRed618 said: Can you think of any logo changes that you thought were actual upgrades? I'll post one as an example... The new one is nicer to look at, and it gets its point across quickly and plainly without subtracting from what the club is all about. The older crest looks like an ugly Christmas sweater. Staying in North London... Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 8, 2019 Share Posted January 8, 2019 42 minutes ago, Gothamite said: Huge downgrade from the other one. The extra blue keyline isn’t needed and only muddies up the design. there was a keyline, although thinner, on that previous design. i disagree it muddies it; i believe the white stroke is thick enough to work at small sizes but agree the silver stroke is a bit better as it "sits back" some. the entire lion though is made more clear by simplifying the line work (especially the mane) and giving form to the silhouette by the addition of the lines that make the face and separate the legs from body. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
Gothamite Posted January 8, 2019 Share Posted January 8, 2019 The silver stroke doesn’t compete with the blue lion for focus. The blue line does, and I can’t see any reason why they would add such a detail for the helmet. They can’t believe that it helps the logo, or they would add it across the board. So why add it at all? The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
THRILLHO Posted January 8, 2019 Share Posted January 8, 2019 47 minutes ago, BJ Sands said: Staying in North London... That’s a good one. For comparison here’s what it was just prior to this Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 8, 2019 Share Posted January 8, 2019 39 minutes ago, Gothamite said: The silver stroke doesn’t compete with the blue lion for focus. The blue line does, and I can’t see any reason why they would add such a detail for the helmet. They can’t believe that it helps the logo, or they would add it across the board. So why add it at all? but what do you do for the silver helmet/background? i imagine they did it to reflect the Northwestern stripes (helmet, jersey, pants), with the addition of the white in the logo for the best contrast against silver. unnecessary on its own? yea, probably so, but useful to reflect the stripe pattern in the rest of the uniform; useful in the context of the uniform as a whole. i don't think its all perfect either, but certainly wouldn't say this is a "huge downgrade". just a little different GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
FinsUp1214 Posted January 8, 2019 Share Posted January 8, 2019 I feel like the Arizona Cardinals are a textbook example. The logo update was a grand slam. If only the same could be said about the uniforms... A quick couple off the top of my head: The Blue Jays have been covered and praised many times, and deservedly so. I’ll just echo many sentiments and say they nailed the whole thing. The Pacers may seem like a weird one, and it’s not a perfect logo for sure, but I think this update was much bigger than it has been given credit for. The ball in fast, direct motion expresses a whole different feel to the identity than a ball still in a player’s hand. It wasn’t an enormous departure, but it still delivered a certain new clout to the identity. With this logo in unison with the FloJos, the identity looked “fast” and had a certain speed to it that the previous logo didn’t exhibit. It was a really great, underrated update in my mind. Link to comment Share on other sites More sharing options...
SFGiants58 Posted January 8, 2019 Share Posted January 8, 2019 The late-1990s wing-note logo really improved upon the previous iterations. It could do to lose a keyline or two, but it’s internal line work is cleaner. MLB: Project 32 (Complete), MLB: The Defunct Saga (Complete) Link to comment Share on other sites More sharing options...
Chromatic Posted January 8, 2019 Share Posted January 8, 2019 I'm a big fan of teams 'cleaning up' a logo. Keeping the essence the same but modernizing it for the current era. Some examples: Link to comment Share on other sites More sharing options...
oldschoolvikings Posted January 8, 2019 Share Posted January 8, 2019 16 hours ago, BrandMooreArt said: Good list, with the exception of the falcons, IMHO. I understand why they'd want to upgrade the old one... too simple, no red, dated... but the new angry attack bird just goes too far. It's almost like a parody of aggressive logos. http://dstewartpaint.blogspot.com/ Link to comment Share on other sites More sharing options...
BigRed618 Posted January 8, 2019 Author Share Posted January 8, 2019 17 hours ago, BrandMooreArt said: You sure about the Rams? I think it looked better with the gold myself Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 8, 2019 Share Posted January 8, 2019 16 minutes ago, BigRed618 said: You sure about the Rams? I think it looked better with the gold myself i do like the blue and white better (eliminates some odd highlights) but i was actually thinking of the helmet logo it replaced. the colors i could go either way on i guess GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
andrewharrington Posted January 8, 2019 Share Posted January 8, 2019 22 minutes ago, Gothamite said: The silver stroke doesn’t compete with the blue lion for focus. The blue line does, and I can’t see any reason why they would add such a detail for the helmet. They can’t believe that it helps the logo, or they would add it across the board. So why add it at all? That puzzles me as well. The primary application for a football team’s logo (not the biggest application or the one with the most volume, but probably the most important) is the helmet. The extra outlines make the logo look fuzzy on the helmet (at least from any distance). If the outlines made the logo better on the other products, I could maybe see some justification, but I don’t even think that they do, so I question why they’re there. If your logo is as simple as the Cowboys’ star, then sure, the outlines jazz it up without overpowering the very simple shape, but a logo like Detroit’s, with all that silhouette detail? The outlines detract from the craftsmanship of the line work. I find it interesting that sports are really the only place you regularly see outlines added to design to make something work on different colors. That tells me it’s a trope that people feel is “the look” for a sports logo. It’s a crutch. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
andrewharrington Posted January 8, 2019 Share Posted January 8, 2019 12 hours ago, BrandMooreArt said: but what do you do for the silver helmet/background? i imagine they did it to reflect the Northwestern stripes (helmet, jersey, pants), with the addition of the white in the logo for the best contrast against silver. unnecessary on its own? yea, probably so, but useful to reflect the stripe pattern in the rest of the uniform; useful in the context of the uniform as a whole. i don't think its all perfect either, but certainly wouldn't say this is a "huge downgrade". just a little different I see how it reflects the pattern of the stripes. In that sense, it “matches,” but I don’t think it “coordinates” very well because the scales are so different. At any distance, you get this effect of the fuzzy logo against the big, bold stripes. They match but they don’t look the same in context. Now, take the outlines away from the logo, and you have a big, bold logo against big, bold stripes, which coordinates a lot better even though they no longer match. They have silver touching blue all over the rest of the uniform, so I don’t think it would be a contrast issue to remove the fluff, either. It’s tough to find a good shot, but you can kinda see here: the stripes look crisp and bold, while the logo looks fuzzy by comparison. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
FinsUp1214 Posted January 8, 2019 Share Posted January 8, 2019 1 hour ago, oldschoolvikings said: Good list, with the exception of the falcons, IMHO. I understand why they'd want to upgrade the old one... too simple, no red, dated... but the new angry attack bird just goes too far. It's almost like a parody of aggressive logos. And that GD swollen talon and squat wings...I frankly hate that thing. They could’ve done a much better job of updating the original (and the original did need updating, yes). For example, I love this concept by @LogoFan . It’s my favorite attempt at updating the original I’ve seen yet: I might have “swooped” it a little more to give it some speed, but this is still just about everything I wish Atlanta had done instead of energy drink bird. Link to comment Share on other sites More sharing options...
C-Squared Posted January 8, 2019 Share Posted January 8, 2019 Any attempts to "clean up" this enduring logo probably wouldn't be worth revoking its nostalgia... a classic! My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
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