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MLS Nashville unveils logo

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Very interesting @Bucfan56 — if I recall that viral thread from the kit manager of FCC or whomever actually said larger clubs  actually get less of a say than smaller clubs, due to the challenges of volume production, but that didn’t fully make sense to me.

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Again, that all depends on the manufacturer. You’ll see clubs at the highest level (Barca, Man U, etc) have a pretty good amount of say simply because their brand is enormous. It’s worth the cost of customizing production a bit because these companies know they can make that back tenfold spread out across the entire globe. For as big of brands as Nike, Adidas, and the like are, they also have enough business sense to realize and respect the power of the particular brand they’re working with. Clubs in the middle (most MLS clubs, lower-level EPL teams, etc, I would assume) probably have more limitations because the production numbers are too large to alter anything in production and still make the profit they’re hoping to. 

 

When it really comes down to it, It’s all about money. If the money doesn’t make sense, you’re probably not going to be able to do a particular thing. This is more so in soccer than other sports, but with the consolidation of assets (mostly going to Nike, no less), you’re seeing that happen more often in traditional American sports than you used to. The one thing about these exclusivity contracts is that while it definitely does make certain parts of the process easier for every side, you’re definitely seeing a lot of the decision making power shift to the manufacturer. As much as leagues like the NFL want to act like everything goes through them before the final decisions are made, they’re still sort of at the mercy of what Nike can/is willing to do. 

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38 minutes ago, Digby said:

Very interesting @Bucfan56 — if I recall that viral thread from the kit manager of FCC or whomever actually said larger clubs  actually get less of a say than smaller clubs, due to the challenges of volume production, but that didn’t fully make sense to me.

We’ve seen a few examples of what that FCC kit manager said though, about apparel companies pushing their brand through the major teams. Nike and (this year)adidas both have third sohirt templates for their biggest team, adidas frequently does a ‘creative inspiration’ for all their top teams (like the 90’s World Cup retro inspired kits) and Nike put every major team in darker colored raglan sleeves with contrasting socks in 2016, while the not top of the food chain teams got a little bit more leeway

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5 hours ago, Bucfan56 said:

There’s also usually a mandate that you change your jersey style every 12 to 24 months (depending on overall sales numbers), because these companies have decided that sales numbers tend to level out after that period of time.

 

MLS is pretty clear on this - virtually every kit has a two-year lifespan.  They alternate, primary and secondary, so that each club gets one new kit each year.

 

I actually like it, provided that clubs stick to their color schemes.  Keep that constant, but keep changing the details.

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3 hours ago, Digby said:

Very interesting @Bucfan56 — if I recall that viral thread from the kit manager of FCC or whomever actually said larger clubs  actually get less of a say than smaller clubs, due to the challenges of volume production, but that didn’t fully make sense to me.

 

I saw a similar thread, and my understanding is that bc of the volume of clubs, companies like adidas can't afford to offer custom kits to every single club that they outfit. Whereas like a Kappa or New Balance have a smaller volume of clubs so they can afford to offer custom kits to more of their clubs. 

Also, i heard from a source, that the Adidas really pushed that new orange kit on the Dynamo. I'm sure that happens frequently with MLS clubs. 

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So if the rumors of a yellow jersey are true, here's the future of MLS.

 

D0RXR2JX0AERz07.jpg

 

Man, putting it in context, I hate that logo even more.

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9 minutes ago, Gothamite said:

So if the rumors of a yellow jersey are true, here's the future of MLS.

 

D0RXR2JX0AERz07.jpg

 

Man, putting it in context, I hate that logo even more.

It’s only fitting that it sits right next to the Revs’ abomination of a logo. 

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19 minutes ago, upperV03 said:

It’s only fitting that it sits right next to the Revs’ abomination of a logo. 

 

Like a guy who deliberately stands next to short people in order to look taller. 

 

Hey, the Revs' logo actually looks pretty good right there.

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And, because I obviously don't know my alphabet, here it is again.  With Colorado and Cincy in the correct order.

 

D0Rgy5jXcAAgD8p.jpg

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While I can't say it is growing on me, I am getting used to it a little. I was the same way when FSU changed their logo in 2014.

 

But please, NSC, do not wear jerseys that weird shade of yellow. A pale yellow I can live with but not that slightly green-tinged shade. I mean really, how hard is it to screw up yellow and blue? It's not like there is another club in MLS with that color scheme.

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2 hours ago, Titanole said:

I mean really, how hard is it to screw up yellow and blue? It's not like there is another club in MLS with that color scheme.

 

Boggles the mind.

 

Navy or royal, yellow or gold, any of the variations would be a classic color scheme. They all look good, and each would be theirs alone in MLS.

 

Instead we got this sickly highlighter yellow-gray and an odd dark purple.  Bad choice. 

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I can definitely say that seeing what MLS has done to Nashville and even Cincinnati has Sacramento fans pretty shook. They're working on keeping the current branding (or something similar), but there's also a somewhat vocal group who wants us to focus on our California Quayle logo. 

 

https://www.sacrepublicfc.com/news_article/show/717307-sacramento-republic-fc-announce-mascot-and-secondary-logo

 

I, for one, would LOVE if they went in that direction if they get the MLS bid. The whole thing stemmed from an absolute flop of an April Fools Day joke my boss came up with. Instead of it coming across as a joke, people took it seriously (Despite the date on the article) and that's probably our most requested piece of branding in terms of merchandise, and there are even several small supporters groups who have used that as part of their name (Such as Quayle Republic). So far, we've basically ignored it because there's some ego involved in this one, and it's somewhat of a source of embarrassment for him. I say let the embarrassment go and embrace it. It's probably the most organic piece of branding we have, yet so far it's been pretty much ignored. I find that to be a bit of a shame. 

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I haven't said anything, but I actually like the Nashville logo. I like the absurdity of it, the weird colors, and the headphone shape. They could have gone honky tonk, but instead went abstract, and I admire that direction. "Nashville SC" looks stupid, but I like the rest of it.

 

I actively hate FC Cincinnati now.

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8 hours ago, Bucfan56 said:

I can definitely say that seeing what MLS has done to Nashville and even Cincinnati has Sacramento fans pretty shook.

 

Consider Minnesota United and be comforted.

 

Nashville and Cincy started with bad logos that needed to be replaced.  Like the Loons, you don’t.  Your badge needs only the smallest of changes, and that’s what I’d expect to see when Sacramento finally gets the call. 

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Adorning the star is the left quail, Urbs, which faces forward symbolizing the disrupting and visionary forward-thinking philosophy of Republic FC. Meanwhile, Indomita, the quail on the right of the star, pays homage to the history and heritage of the beautiful game as it faces right, looking back to critically evaluate the history of the sport in the United States, questioning the 90s era of the golden goal. The tuft of feathers on top of each quail represents the unity and indomitable spirit of the Sacramento region.

 

This obviously isn't directed at my boy DJ but...WHO COMES UP WITH THIS STUFF??

 

Look--you got two state birds sitting up there looking at each other because it looks good on a crest--that's all they had to say, I'd have been fine with it. (And I do like that crest.) But all this extra...I can't even do it no more. (Maybe I'm just getting old...idk.)

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6 hours ago, Buc said:

 

 

 

This obviously isn't directed at my boy DJ but...WHO COMES UP WITH THIS STUFF??

 

Look--you got two state birds sitting up there looking at each other because it looks good on a crest--that's all they had to say, I'd have been fine with it. (And I do like that crest.) But all this extra...I can't even do it no more. (Maybe I'm just getting old...idk.)

 

thats some of the worst copy ive ever read. im not into the Agency scene, but i swear i don't know another Designer who talks/writes/thinks like this. yes, there needs to be a reason you use the symbols and elements you do but 1 reason is fine. the state birds; we get it.  all this after the fact copywriting about hidden symbolism is nothing but blatherskite and is a major issue i have with "the industry" as a whole 

 

and on that note, y'all might find this page from the book Psuedo ("It’s a collection of interviews and conversations with some of Scandinavia’s top design agencies and rising stars, on the rhetoric and concepts we see in today’s design scene.") interesting

 

Pp+Pseudo_Doku9_preview.jpeg?format=2500

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1 hour ago, Sykotyk said:

IT. WAS. AN. APRIL. FOOL'S. JOKE. 

 

See? NOBODY got it! 🤣

 

In today's world of Nike-Speak for every unveiling, it didn't fly. It's so embellished and ridiculous that it actually comes across as un ironic and deliberately serious. That's kind of why I love it, though. It's a small mistake that shines a light on the early history of the club. It's organic in ways that some of the older original goofy ass team names are, and I sort of think a lot of newer soccer teams are trying to find that. Why pass that up? 

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On 2/25/2019 at 11:11 AM, Gothamite said:

And, because I obviously don't know my alphabet, here it is again.  With Colorado and Cincy in the correct order.

 

D0Rgy5jXcAAgD8p.jpg

Just saw this...

 

Thank you Nashville SC for making the rest of MLS (even the Revs!) look great by comparison.

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6 hours ago, xbhaskarx said:

Just saw this...

 

Thank you Nashville SC for making the rest of MLS (even the Revs!) look great by comparison.

 

Most of the MLS does look great regardless. 

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