2021-2022 International Club Soccer Kits

[Digby]

2 hours ago, flyersfan said:

I consider myself a massive fan  of custom fonts. However, there's a point where they get to be a bit ridiculous, and this new Madrid font ruins a classy and wonderful shirt otherwise.

 

Real seem to be the worst offenders on this; every year it’s a new and different (and almost always terrible) custom font.

[officeglenn]

7 minutes ago, Digby said:

Real seem to be the worst offenders on this; every year it’s a new and different (and almost always terrible) custom font.

 

The 20-21 font was a beaut. I thought many times about trying to recreate at least the numbers in Illustrator.

 

[flyersfan]

They actually haven't been all too bad recently, at least not in the numbers department. Sure a little funky but easily readable:

 

 

They have had their share of stinkers though too:

 

 

Some favorite fonts of mine:

 

 

 

 

I like the tasteful flair. Gimmicky is fine if the numbers are consistent, readable (a balance between thick and thin), and don't look sloppy. Some fonts I just can't get behind with an odd 1 or a 7. There's no perfect science to it, but there are definite misses, Madrid's of 2021-22 is a miss (and last year's was a massive hit)

 

[Crabcake]

I agree with all those takes except 16/17 Madrid. I think that’s a clean, simple, yet not boring font. 
 

I think that was actually an outstanding year for their branding as a whole, with the purple accents. I even liked the wonky black kit with the half logo on either shoulder. The year after with the teal was sharp too, though I liked their change kits much better than the home kit with the weird, thin hoops on the shoulders. 

[Digby]

Soccer and typography is one of my back pocket rants. I hate the leaguewide font thing, and worse is that so many teams (esp national teams!) change their nonleague typefaces every year, and rarely a good one at that. Maybe I’m too American in my thinking but your numbers ought to be part of the history and brand, too.

[Gothamite]

I’m with you on the constant changes to the non-league numbers, but I love a league-wide numbers font.  In a world where teams move between leagues, being able to use the Premier League font becomes itself a badge of honor.  
 

I love it... so long as we’re talking about a good font like the current one and not something like the cartoony early 2000s. 
 

[flyersfan]

I'm kind of a fan of that league-wide font mentality if there's like a reward for being able to wear it, like Gothamite said, a badge of honor. Conversely to the awesome Premier league font, the EFL one is awful.

[FCMacbeth]

1 hour ago, flyersfan said:

I'm kind of a fan of that league-wide font mentality if there's like a reward for being able to wear it, like Gothamite said, a badge of honor. Conversely to the awesome Premier league font, the EFL one is awful.

Now I looked at it for a while, it's tolerable but I wouldn't use it for another season.

[Digby]

I like the idea of rewards to wear, but I think fonts are so deeply intertwined with the rest of the kit that there can be a stylistic clash. At least the current EPL one is both nicely designed and somewhat timeless, but there previous whimsical serif-y fonts looked weird on modern kits. Similarly, the current EFL font looks nightmarish on more traditional styles.

 

And then there’s MLS, which doesn’t have the pro/rel benefit, and to me is another strike against club individuality.

 

Always liked the shoulder patches as the reward for ascending leagues and thought that would suffice, but that’s of course ad space now.

[flyersfan]

2 hours ago, Friedrich Stuart Macbeth said:

Now I looked at it for a while, it's tolerable but I wouldn't use it for another season.

Its moreso the size of the spacing that interrupts the numbers. And this means no outlines either, which makes it hard to read on kits with any back pattern.

 

[MJWalker45]

5 hours ago, flyersfan said:

I'm kind of a fan of that league-wide font mentality if there's like a reward for being able to wear it, like Gothamite said, a badge of honor. Conversely to the awesome Premier league font, the EFL one is awful.

If they don't have the lines running though, it's a good number set. But if the numbers were solid, or only had a thin line though them like the previous MLS font, they'd be so much better. It's also a single color application, rather than having an outline on the numbers which makes it look bad when on striped uniforms.

[officeglenn]

Celtic away:

 

 

[TenaciousG]

I just wanted to take a moment to reminisce about Real Madrid’s so-bad-it’s-almost-good “stencil” font circa 2003:

[FCMacbeth]

8 hours ago, TenaciousG said:

I just wanted to take a moment to reminisce about Real Madrid’s so-bad-it’s-almost-good “stencil” font circa 2003:

This would fit well with a team like Arsenal, or any team tied to the military.

[Gothamite]

That Championship font is indeed terrible.

 

Especially since it ruins a pretty good run of fonts.  They had two good ones in a row:

 

 

[AnPheitseog]

36 minutes ago, Gothamite said:

That Championship font is indeed terrible.

 

Especially since it ruins a pretty good run of fonts.  They had two good ones in a row:

 

 

This is a major case of not knowing what you got until it's gone. I hated the bubbles in this font, but what it replaces is so much worse.

[officeglenn]

Athletic Bilbao away:

 

 

[zigbazah]

Orange accents work really well for Madrid. It's sort of considered a  lucky color by their fans.

 

[curriedkits]

bilbao away kit seems super crisp, the 2 color scheme keeps stuff simple and clean; I'd be interested how they look on the pitch though

 

haven't seen the leaked spurs away/third kit brought up here unless I must've skimmed past them. feels like they're far too busy especially for the third kit, almost feels like an overcompensation for how simple their home kit is!

https://www.footyheadlines.com/2021/02/leaked-tottenham-21-22-third-kit-to-be.html 

https://www.footyheadlines.com/2020/11/leaked-nike-tottenham-21-22-away-kit.html 

[officeglenn]

New Barcelona home kits pretty match what had been leaked:

 

 

Jersey goes with half-and-half blue and red shorts and hooped socks.