2022-23 NBA Logo & Jersey Changes

[projectjohn]

13 hours ago, upperV03 said:

We just gonna ignore these???

 

Blame Nike all you want, but the Lakers signed off on these original BFBS threads (back in ‘13 for the original sleeveless version). Who knows whether that idea originated at Adidas or within the Lakers organization, but it doesn’t come to fruition without the Lakers ultimately signing off. I don’t think it’s a stretch at all to say that those very likely influenced the decision to add black into the purple threads when unveiling their new uniform set in 2018. You can bet those Hollywood Nights jerseys and the associated merch did pretty good sales numbers because 1) they’re the Lakers and 2) black sells, so the Lakers probably saw an opportunity to further integrate black into their identity by way of the new purple unis in that 2018 update. If there’s something to blame Nike for (even then the league had to approve it), it’s forcing the Association/Icon/Statement/City designations and getting rid of the white at home/color on road. That pushed the Lakers’ purple unis into alternate status, which likely made the traditional purples seem more dispensable in the Lakers’ eyes. If they wanted more of a traditional purple uni, or at least one without black, they’d get it. It’s clearly something they like, especially seeing as this new one is the 2nd iteration of the purple/black Statement unis.

I remember those being complained about vociferously at the time, yet here we are only about 10 years later and they're realistically quite tame by today's standards. The NBA uniform-scape has turned into the wild west in short order.

[O.C.D]

16 hours ago, upperV03 said:

We just gonna ignore these???

 

Blame Nike all you want, but the Lakers signed off on these original BFBS threads (back in ‘13 for the original sleeveless version). Who knows whether that idea originated at Adidas or within the Lakers organization, but it doesn’t come to fruition without the Lakers ultimately signing off. I don’t think it’s a stretch at all to say that those very likely influenced the decision to add black into the purple threads when unveiling their new uniform set in 2018. You can bet those Hollywood Nights jerseys and the associated merch did pretty good sales numbers because 1) they’re the Lakers and 2) black sells, so the Lakers probably saw an opportunity to further integrate black into their identity by way of the new purple unis in that 2018 update. If there’s something to blame Nike for (even then the league had to approve it), it’s forcing the Association/Icon/Statement/City designations and getting rid of the white at home/color on road. That pushed the Lakers’ purple unis into alternate status, which likely made the traditional purples seem more dispensable in the Lakers’ eyes. If they wanted more of a traditional purple uni, or at least one without black, they’d get it. It’s clearly something they like, especially seeing as this new one is the 2nd iteration of the purple/black Statement unis.

These were an alternate. If your position is the purples are now alternates than two different conversations are going on rn

 

This seems like "THESE SHOULDN'T EXIST vs DON'T BLAME NIKE" but  from my perspective they seem like an unpopular uniform. SOMEONE pushed for adding black to the road uniforms and I'd LOVE to know who.

[upperV03]

11 minutes ago, O.C.D said:

These were an alternate. If your position is the purples are now alternates than two different conversations are going on rn

 

This seems like "THESE SHOULDN'T EXIST vs DON'T BLAME NIKE" but  from my perspective they seem like an unpopular uniform. SOMEONE pushed for adding black to the road uniforms and I'd LOVE to know who.

The purples are now alternates, that’s not really an arguable statement (see what I did there?). Also, it sure seems like you didn’t read this part of my post:

 

”I don’t think it’s a stretch at all to say that those (Hollywood Nights uni) very likely influenced the decision to add black into the purple threads when unveiling their new uniform set in 2018. You can bet those Hollywood Nights jerseys and the associated merch did pretty good sales numbers because 1) they’re the Lakers and 2) black sells, so the Lakers probably saw an opportunity to further integrate black into their identity by way of the new purple unis in that 2018 update.”

 

With Nike’s Association/Icon/Statement/City designations pushing the purple unis into alternate status, I absolutely think the Lakers saw an opportunity to shoehorn black into the purples since they weren’t going to be the conventional “road” uniform anymore. Again, if the Lakers wanted more of a normal & traditional purple uni, they’d get it. They clearly like the look, they’re now on the 2nd version of the black-accented purple unis (plus they had the Magic Johnson city set, too). 

[Old School Fool]

Seeing the Wizards throwbacks make me realize how much I actually liked the wizard logo when it was recolored and modified. The campaign button/monument logo is great but the wizard just has something about it. They should bring it back as an alternate logo.

 

[Foxxtrot44]

I would be supportive of a new wizard focused alt logo for Washington. Karate wizard, particularly recolored, has always felt very off to me.

[O.C.D]

22 hours ago, upperV03 said:

The purples are now alternates, that’s not really an arguable statement (see what I did there?). Also, it sure seems like you didn’t read this part of my post:

 

”I don’t think it’s a stretch at all to say that those (Hollywood Nights uni) very likely influenced the decision to add black into the purple threads when unveiling their new uniform set in 2018. You can bet those Hollywood Nights jerseys and the associated merch did pretty good sales numbers because 1) they’re the Lakers and 2) black sells, so the Lakers probably saw an opportunity to further integrate black into their identity by way of the new purple unis in that 2018 update.”

 

With Nike’s Association/Icon/Statement/City designations pushing the purple unis into alternate status, I absolutely think the Lakers saw an opportunity to shoehorn black into the purples since they weren’t going to be the conventional “road” uniform anymore. Again, if the Lakers wanted more of a normal & traditional purple uni, they’d get it. They clearly like the look, they’re now on the 2nd version of the black-accented purple unis (plus they had the Magic Johnson city set, too). 

I see what you did there. I did read your post, (without double checking your figures) I didn't disagree with your framing.

 

We can now argue if the Lakers purples are  *really* alternates (considering they've worn purple on the road since 1966)

We can now argue who's idea it was to add black to the road purple uniforms

We can now argue who's idea it was to change the Lakers and Celtics road uniforms from PURPLE and GREEN

We can now argue if the change in uniform system has been a benefit to the league or not

 

If it wasn't already clear, I think adding black to the road purple uniforms was a bad idea. I think it was an even worse idea to change the uniform system league wide (I don't think anyone would claim the Lakers invented the new system)

[upperV03]

17 minutes ago, O.C.D said:

I see what you did there. I did read your post, (without double checking your figures) I didn't disagree with your framing.

 

We can now argue if the Lakers purples are  *really* alternates (considering they've worn purple on the road since 1966)

We can now argue who's idea it was to add black to the road purple uniforms

We can now argue who's idea it was to change the Lakers and Celtics road uniforms from PURPLE and GREEN

We can now argue if the change in uniform system has been a benefit to the league or not

 

If it wasn't already clear, I think adding black to the road purple uniforms was a bad idea. I think it was an even worse idea to change the uniform system league wide (I don't think anyone would claim the Lakers invented the new system)

The Lakers are wearing their purple uniforms 17 times this year, but only 6 times on the road (5 remaining). We won’t see the purples on the road again until January. They certainly aren’t a “road” uniform anymore because of the current league-wide uniform system. I would absolutely consider them alternates, in fact I’d consider all of the “Statement” uniforms alternates (same with the City unis). I think perhaps a better way to look at it is “Primary” uniforms and “Secondary” uniforms. I’d consider the Association and Icon editions to be the Primary uniforms for all teams, while the Statement, City, Classic, Earned (when they were around) are Secondary uniforms. For the Lakers, an argument could be made that the gold uniforms are their only Primary uniform in practice because of how often they wear them (both by choice & necessity). They’re wearing their gold uniforms 34 times this year, 20 times on the road.

 

I don’t think adding black to the purple uniforms was a good idea, either. I personally would’ve preferred the league stick with the white at home/color on road convention, or at least put a cap on the amount of times a team can wear color at home (Lakers’ gold uniforms obviously wouldn’t count in that figure). The point of my original post was to point out that adding black to the purple unis was very possibly, if not likely, an idea that originated within the organization. If nothing else, they had the power to stop it (just like they could’ve stopped the black “Hollywood Nights” uniforms if they didn’t want them). 

[Kramerica Industries]

33 minutes ago, upperV03 said:

The Lakers are wearing their purple uniforms 17 times this year, but only 6 times on the road (5 remaining). We won’t see the purples on the road again until January. They certainly aren’t a “road” uniform anymore because of the current league-wide uniform system. I would absolutely consider them alternates, in fact I’d consider all of the “Statement” uniforms alternates (same with the City unis). I think perhaps a better way to look at it is “Primary” uniforms and “Secondary” uniforms. I’d consider the Association and Icon editions to be the Primary uniforms for all teams, while the Statement, City, Classic, Earned (when they were around) are Secondary uniforms. For the Lakers, an argument could be made that the gold uniforms are their only Primary uniform in practice because of how often they wear them (both by choice & necessity). They’re wearing their gold uniforms 34 times this year, 20 times on the road.

 

I don’t think adding black to the purple uniforms was a good idea, either. I personally would’ve preferred the league stick with the white at home/color on road convention, or at least put a cap on the amount of times a team can wear color at home (Lakers’ gold uniforms obviously wouldn’t count in that figure). The point of my original post was to point out that adding black to the purple unis was very possibly, if not likely, an idea that originated within the organization. If nothing else, they had the power to stop it (just like they could’ve stopped the black “Hollywood Nights” uniforms if they didn’t want them). 

 

Here's some of the things I got from your post.

 

1) The Lakers are wearing their traditional road color for more home games than road games this season.

2) The Lakers are wearing their traditional home color for more road games than home games this season.

2a) The Lakers are wearing their traditional home color for less than half their home games this season. (I realize this isn't the first time this has happened.)

 

This is definitely Bizarro World stuff going on.

[O.C.D]

44 minutes ago, upperV03 said:

The Lakers are wearing their purple uniforms 17 times this year, but only 6 times on the road (5 remaining). We won’t see the purples on the road again until January. They certainly aren’t a “road” uniform anymore because of the current league-wide uniform system. I would absolutely consider them alternates, in fact I’d consider all of the “Statement” uniforms alternates (same with the City unis). I think perhaps a better way to look at it is “Primary” uniforms and “Secondary” uniforms. I’d consider the Association and Icon editions to be the Primary uniforms for all teams, while the Statement, City, Classic, Earned (when they were around) are Secondary uniforms. For the Lakers, an argument could be made that the gold uniforms are their only Primary uniform in practice because of how often they wear them (both by choice & necessity). They’re wearing their gold uniforms 34 times this year, 20 times on the road.

 

I don’t think adding black to the purple uniforms was a good idea, either. I personally would’ve preferred the league stick with the white at home/color on road convention, or at least put a cap on the amount of times a team can wear color at home (Lakers’ gold uniforms obviously wouldn’t count in that figure). The point of my original post was to point out that adding black to the purple unis was very possibly, if not likely, an idea that originated within the organization. If nothing else, they had the power to stop it (just like they could’ve stopped the black “Hollywood Nights” uniforms if they didn’t want them). 

We agree on a lot. I'm not obfuscating blame from the Lakers for the design either. Someone in their organization is pushing it and without looking at the sales numbers I can't know the full story. The Hollywood night/New purple uniforms don't seem popular but the numbers could tell a different story

[pepis21]

And

 

[PERRIN]

Love that look for Dallas. Perfect blend of modern type and classic striping. I'd love to see them go with something similar when they inevitably revamp their current set.

[Indigo]

30 minutes ago, PERRIN said:

Love that look for Dallas. Perfect blend of modern type and classic striping. I'd love to see them go with something similar when they inevitably revamp their current set.

As long as Cuban remains the type of owner that he is, i don't see why the Mavs would want to change.

[PERRIN]

I was under the impression that the Mavericks were expected to change in the next few years and were rumored to rebrand this year, but I could be wrong. Forgot where I saw that but I could've sworn there was legitimate momentum behind a rebrand, especially since the Mavs current set is quite outdated at this point.

[pelicanfan]

might be a hot take but i think it’s time for the raptors to retire black and gold. it just doesnt really hit the same anymore and i’m starting to feel like it’s getting outdated. 

[pepis21]

Fully agree, I'm tired of Ovo too but unfortunately until Drake ends partnership with Raptors there is no chance to change that (I guess).

 

3 hours ago, PERRIN said:

I was under the impression that the Mavericks were expected to change in the next few years and were rumored to rebrand this year, but I could be wrong.

I remember there were a lot of rumors after drafting Luka, they said it's gonna based on him and Dennis Smith Jr (who was gone in same season) and after that basically every year you've got rumors about Mavs rebrand. Maybe finally it happens one day.

[Old School Fool]

I think the Lakers ran out of ideas...

 

[MellowTheMyth]

41 minutes ago, Old School Fool said:

I think the Lakers ran out of ideas...

 

 

Reminds me of a low-budget film that uses this as a stand-in for licensing reasons.

[okcsooner35]

They look like Sacramento Kings jerseys.

[TrueYankee26]

10 hours ago, Old School Fool said:

I think the Lakers ran out of ideas...

 

They could not bother to put Gold or the old school blue in these? Lame

[JTernup]

17 hours ago, O.C.D said:

We agree on a lot. I'm not obfuscating blame from the Lakers for the design either. Someone in their organization is pushing it and without looking at the sales numbers I can't know the full story. The Hollywood night/New purple uniforms don't seem popular but the numbers could tell a different story

A little late to this discussion but I've always had a hard time blaming the suppliers. Their job is to maximize profits and get the most return on their investment into supplier contracts. Realistically they aren't responsible for maintaining the integrity of a team's identity at all. 

 

The teams also want to maximize profit from apparel and jersey sells but they should also care about protecting their brands. 

 

The NBA essentially let the fox into the henhouse when they allowed Nike to go wild. It's the NBA and the team's job to protect those hens and they'll get the blame from me, not the fox.