Jump to content

Hooters Rebrand


mania

Recommended Posts

Are Hooters girls required to wear leggings under their shorts?

I think it may be a code thing in the food service industry.

i don't really like it. the owls will always look creepy, but the original one was best.

There is no way that even subjectively the old owl could be considered "best". A logo like that would never be designed today. How difficult would that be to accurately reproduce in stitching? It looks like it's half faded, which makes everything it's printed on look worn.

Link to comment
Share on other sites

I think the owl is an upgrade from the POV that it is more production friendly, for apparel, etc. The font seems bolder in the original and doesn't appear to be as pronounced in the updated mark.

On a side note...anyone else feel that when you actually go to a Hooters that the A-team is always off that night and the B or C team is working? :D

Link to comment
Share on other sites

Are Hooters girls required to wear leggings under their shorts?

I think it may be a code thing in the food service industry.

It is.

True, but partially why they do it. The other reasons are to make the leg color "uniform" regardless of location (Asia, Latin/South America or with a server of color) plus those tights cannot be bought in a store off the rack; they are more like compressions shorts in order to provide more support when working on one's feet for 6+ hours.

A logo change is less important in relationship to their attempt to "rebrand" themselves a an alternative to Buffalo Wild Wings or Dave & Busters, thus giving up their decade-old under promoted gimmick that they were a family restaurant, just like their Tampa Bay based-chain competitor was much more successful at, Beef O' Brady's.

I also wonder how long it will take to rebrand their Las Vegas casino?

Link to comment
Share on other sites

Hooters is the Wal-Mart/McDonald's ballpit of strip clubs. That being said, this update looks meh.

Hooters' food is god-awful. Haven't been there in at least a few years.

Oh, the rebrand? Meh. Looks uninspired. Nothing special about it at all.

Both Original Hooters (the Tampa Bay/NYC/Chicago locations) along with Hooters of America created a dining franchise known as the Breastaurant. Others like Ker's Wing House, and even Tilted Kilt expanded too fast and fail. Twin Peaks hired former Hooters execs, but the concept still works one way.

FYI , there is a woman who creates and sells designs for the waitstaffs. Waitressville.com

Link to comment
Share on other sites

Hooters' food is god-awful. Haven't been there in at least a few years.

I've only been to one once, on my brother's stag do. It was one of the bleakest experiences of my life.

Link to comment
Share on other sites

On a side note...anyone else feel that when you actually go to a Hooters that the A-team is always off that night and the B or C team is working? :D

Isn't the whole point to have the c or d team in? ;)

Not bad.

Hooters' food is god-awful. Haven't been there in at least a few years.

Who goes there for the FOOD?

It is... you know... a restaurant? There are better places with attractive female scenery, there are better restaurants, and there are better restaurants with attractive female scenery.

Link to comment
Share on other sites

I've only been to a Hooters once (it wasn't my choice), and I was pleasantly surprised by the quality of the fish sandwich I had (and that's not even a euphamism).

I must now share this picture I took there... well, outside of there:

30281_1456750499434_7910374_n.jpg

Link to comment
Share on other sites

New logo "in action"

tuiZqBQ.jpg

Funny how the Hooters "uniform" was talked about like the worst thing ever 15-20 years ago, and now... every single girl on any random college campus dresses like this all the time (without the leggings).

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.