matthew823 Posted July 31, 2013 Share Posted July 31, 2013 OldNewThe old logo dated to 1958 so it was very much time for a change. New one is an upgrade IMO, but almost anything would be. Link to comment Share on other sites More sharing options...
Lights Out Posted July 31, 2013 Share Posted July 31, 2013 POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
mattb6 Posted July 31, 2013 Share Posted July 31, 2013 I kinda like it. Not sure about all of the blue. I always thought of them more red. Maybe trying to distance themselves from State Farm? Link to comment Share on other sites More sharing options...
Evil G Posted July 31, 2013 Share Posted July 31, 2013 So, does that mean the Farmers Field logo will be changed, too? Bruh check out my last.fm And my Rate Your Music Fantasy Teams: Seattle Spacemen (CFA) Signature credit to Silent Wind of Doom Link to comment Share on other sites More sharing options...
JPDesign Posted July 31, 2013 Share Posted July 31, 2013 Not terrible. Though, the...explosion-ness of the new logo is a little odd. Link to comment Share on other sites More sharing options...
habsfan1 Posted July 31, 2013 Share Posted July 31, 2013 100% upgrade.I think it looks more like a blossoming white flower. The other one just has random spikes hidden by a oversized shield. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted July 31, 2013 Share Posted July 31, 2013 i like the new one, but the blue seems too saturated. if they went with a softer blue (the value could go lighter or darker too) it would be much easier on the eyes and look like a higher quality company. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
SCL Posted August 1, 2013 Share Posted August 1, 2013 It's pretty good, kind of looks like a college logo. I do wish they stuck with the old font though. Link to comment Share on other sites More sharing options...
missouri tigers Posted August 1, 2013 Share Posted August 1, 2013 It's not horrible, but it does leave a lot to be desired. I feel like the new logo won't last more than a couple of years before completely loosing it's luster. And, if anything, they should have used the old type as the base for the new logo. Link to comment Share on other sites More sharing options...
CS85 Posted August 1, 2013 Share Posted August 1, 2013 I felt the red farmers wordmark and red shield was distinctive enough. Ditching the serifs and implementing this wimpy blue doesn't exude strength or security. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
jstraper Posted August 4, 2013 Share Posted August 4, 2013 Interesting choice of bringing in a lot of blue. I like this logo a lot. The flower/spikes/explosion brings to mind BP's logo, which has worked out [mostly] well for them.At the same point, BP's colors (vibrant greens and yellow) also help them stand out from the reds and blues of the petroleum world (Philips, Texaco, Chevron, Shell even...).With insurance (as I see it), State Farm = red. Allstate = blue. Farmers is now in the middle. Perhaps they could've gone all out with the powder blue, but if they really wanted to stand out, then a vibrant/neon color scheme may have worked better. The problem is: this is insurance we're talking about. It's hard to alter and excite an entire company by branding alone in an industry that's about as fascinating as watching paint dry.State Farm's been going after the younger market in recent years, and it's been seemingly successful (something I'm sure many didn't think was possible with insurance). I wonder what Farmers' next move will be. Link to comment Share on other sites More sharing options...
FGM13 Posted August 5, 2013 Share Posted August 5, 2013 WE ARE FARMERS, BUM-BA-DUM-BUM-BUM-BUM-BUM GO OILERS-GO BLUE JAYS-GO ESKIMOS-GO COLTS Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted August 5, 2013 Share Posted August 5, 2013 I believe the "spikes" everyone is referring to is an art deco sunrise...but maybe I'm terrible at symbology I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
beruud Posted August 8, 2013 Share Posted August 8, 2013 I enjoy both logo's, but if I had to choose, I would stick with the older logo. It represents a more stout or strong representation with the "shelf" and surrounding containment. I feel the new one kind of "floats."I like the new one and if there was no comparison available I would say this is a win. But for em the older one is more representational to the company. Please do not fool yourself, the Buccaneers jersey is conceptually and creatively an abomination. Read the "FANFARE" Here... Link to comment Share on other sites More sharing options...
uk-owns-iu Posted August 18, 2013 Share Posted August 18, 2013 If Farmers Insurance is Red and Blue why has Farmers Field logos been Red and Black? Link to comment Share on other sites More sharing options...
St Louis Cardinals Posted August 22, 2013 Share Posted August 22, 2013 does it remind anybody else of the bp logo? #9 LSU vs. TCU Link to comment Share on other sites More sharing options...
CS85 Posted August 25, 2013 Share Posted August 25, 2013 does it remind anybody else of the bp logo?Scrolling up and down over this logo makes me trip a little bit. Does anyone else have this or was my dad dropping acid during conception? Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Bayne Posted August 25, 2013 Share Posted August 25, 2013 ^haha I was just thinking the same thing.btw it doesn't really remind me of that logo. I'm Danny fkn Heatley, I play for myself. That's what fkn all stars do. Link to comment Share on other sites More sharing options...
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