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ASU leaving Nike for adidas


gdu

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Arizona St is making a shoe affiliation announcement today. Rare program leaving Nike for Adidas.

Yes, as some of you have noted, Adidas' "creativity" plus ASU's willingness to wear just about anything could make for some wild uni combos


http://www.azcentral.com/story/sports/college/asu/2014/12/16/asu-switching-apparel-from-nike-to-adidas/20476937/

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Hmm. It's strange to see them leave Nike just 2-3 years after Nike did a full Nike-infused rebrand on them. Adidas' football uniforms are horrible right now, and the cut is far worse than Nike's cuts. So ASU might be less out-there (or more!), but they'll look noticeably different no matter what. They're still going to look bad, and they may very well look worse.

I didn't pay attention to ASU, but what did they do with the helmets this year? I saw them once when there was a logo on one side and number on the other, and then I saw them against Arizona with the Sparky logo on the helmets. Did they go back to Sparky later in the season, or was that just a one-time thing? Hopefully the switch to Adidas encourages them to jettison the Nike-designed shrimp fork and put Sparky back on the helmets. Ideally, they'd just have the one orangish-yellow helmet, but I'm sure they'll keep at least red, yellow and white shells, plus alternating decals.

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Sigh, RIP to those beautiful Desert Fuel uniforms. We hardly knew ye.

For your question about the helmets, they had five different shells (gold, maroon, white, black, and the flame pattern) and they just alternated decals. They were supposed to use the giant fork with the number on the opposite side on all of those shells (except for the flame shells), but they ended up only going that route on the white and maroon helmets.

Hopefully this means that there will be a large amount of ASU Nike gear that hits the discount racks in the next few months, but considering this will just be an on the field switch, that may not be the case. Adidas still makes ASU gear for the consumer market, so I have a feeling that may not change much. I'm not sure it'll matter for me much though because im moving out of the state no later than March.

I'm disappointed in this switch, but I get it. Nike was low balling us so we really didn't have much choice. I'd feel way worse if they were scrapping the pitchfork.

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I have also seen on some Miami Boards that The U is contemplating a switch from Nike to Addidas as well. The story I heard is that it is almost a done deal worth an additional $3 Mil per year than the Nike deal. Miami owns the designs from this year's redesign so no uni changes are anticipated. I like many other Alum would like to see a return to the 80's look with Block Numbers.

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Sigh, RIP to those beautiful Desert Fuel uniforms. We hardly knew ye.

For your question about the helmets, they had five different shells (gold, maroon, white, black, and the flame pattern) and they just alternated decals. They were supposed to use the giant fork with the number on the opposite side on all of those shells (except for the flame shells), but they ended up only going that route on the white and maroon helmets.

Hopefully this means that there will be a large amount of ASU Nike gear that hits the discount racks in the next few months, but considering this will just be an on the field switch, that may not be the case. Adidas still makes ASU gear for the consumer market, so I have a feeling that may not change much. I'm not sure it'll matter for me much though because im moving out of the state no later than March.

I'm disappointed in this switch, but I get it. Nike was low balling us so we really didn't have much choice. I'd feel way worse if they were scrapping the pitchfork.

You'll see a lot of Nike gear hitting discount racks, because only Nike produced "official" gear that could be worn by the athletes and coaching staffs. There has been a whole bunch of Notre Dame Adidas gear (jerseys, shirts, polos, jackets, hats) in Chicago-area TJ Maxx and Marshalls this year, and their change to Under Armour was likely far less dramatic than whatever changes ASU will see going from Nike to Adidas.

As an aside, I was hoping to see a good amount of Illinois gear hit the clearance racks after their Nike revamp. However, there was very little outside of warm-up jackets the teams wore. Since the dumbasses went with a logo which was nearly identical to the old one, most manufacturers are still using the old logo, and therefore haven't updated to the new color standards, either. Bang-up job, you guys.

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Terrible decision for Arizona State. The Desert Fuel uniforms were amazing. Their standard uniform could have been spectacular, just needed some consistency with the helmet decals and the finishes... and they needed to get rid of the stupid "ASU" on the sleeves.

Addidas will find a way to make their uniforms terrible. Sounds like Addidas is having a hard time competing, so they are just letting Nike do all the actual design and Addidas just reproduces the jerseys and apparel.

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In my three years here at ASU, I can tell you that this school isn't afraid to do stupid things for the sake of money. With the addition of hockey as a D1 sport and the necessity to bump another woman's sport up to D1 level due to Title IX, this could be the extra cash that makes that possible. They're also trying to find a way to cover the $250 million renovation to Sun Devil Stadium, so this could ultimately help ease some of the burden of that debt too. Also, Adidas has hired quite a few designers away from Nike over the past year or so. That may help them too.

Like I said, I don't like this move, and we're probably gonna look like trash, but I get the move. It's basically par for the course for ASU.

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Deal moves ASU into the top 10 nationally in regards to apparel revenue so definitely a great business move. This deal will also impact facilities and aid in making men's soccer a reality in the near future (IMO).

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In my three years here at ASU, I can tell you that this school isn't afraid to do stupid things for the sake of money. With the addition of hockey as a D1 sport and the necessity to bump another woman's sport up to D1 level due to Title IX, this could be the extra cash that makes that possible. They're also trying to find a way to cover the $250 million renovation to Sun Devil Stadium, so this could ultimately help ease some of the burden of that debt too. Also, Adidas has hired quite a few designers away from Nike over the past year or so. That may help them too.

Like I said, I don't like this move, and we're probably gonna look like trash, but I get the move. It's basically par for the course for ASU.

Probably? We're definitely going to look like trash with those goddamn tire tracks all over the football jerseys. Terrible. And three stripes, three stripes everywhere...

And I hadn't thought about the hockey team in this either, as they'll be switching over to adidas too. Thankfully, adidas is pretty conservative when it comes to hockey uniforms. (Except putting they three-stripe triangle directly under the collar. Even more in your face than the swoosh ever was.)

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In my three years here at ASU, I can tell you that this school isn't afraid to do stupid things for the sake of money. With the addition of hockey as a D1 sport and the necessity to bump another woman's sport up to D1 level due to Title IX, this could be the extra cash that makes that possible. They're also trying to find a way to cover the $250 million renovation to Sun Devil Stadium, so this could ultimately help ease some of the burden of that debt too. Also, Adidas has hired quite a few designers away from Nike over the past year or so. That may help them too.

Like I said, I don't like this move, and we're probably gonna look like trash, but I get the move. It's basically par for the course for ASU.

Probably? We're definitely going to look like trash with those goddamn tire tracks all over the football jerseys. Terrible. And three stripes, three stripes everywhere...

And I hadn't thought about the hockey team in this either, as they'll be switching over to adidas too. Thankfully, adidas is pretty conservative when it comes to hockey uniforms. (Except putting they three-stripe triangle directly under the collar. Even more in your face than the swoosh ever was.)

Well, I can tell you that the reaction around here from ASU fans is not at all positive. I don't think its really going to hurt recruiting as much as everyone thinks, as I've always thought the Nike influence has been WAY overblown for schools that aren't Oregon.

I'm just hoping that Adidas sees how much people dislike this move and really does all they can to at least keep it conservative. I doubt they would have that kind of wherewithal, though.

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