steven919 Posted May 17, 2016 Share Posted May 17, 2016 There are times when the sponsor really fits in well with the jersey as a whole. It's usually when there is no sponsor logo and the font color matches the rest of the kit. 90's ManU is a good example I think. But of course, there are times when the sponsorship really clashes with an otherwise good kit and destroy the look. Borussia Dortmund has a great look overall, but fact that the Evonik text is in red and that there is a distracting logo is a real bummer. These kits would be so much better if Evonik was in black text and they had no logo. There are even worse sponsorships though and I hope to see those in the thread. Link to comment Share on other sites More sharing options...
Jaffa Posted May 17, 2016 Share Posted May 17, 2016 A thorny subject indeed. I'd prefer shirts to be sponsor free, but if we're going to have them then some thought should at least be given to how they look on the shirt. Clashing colours and big ugly patches are a no-no. An example that immediately springs to mind of one application that does work is Ajax's old sponsorship with bank ABN AMBRO... With the logo running down along the stripe rather than straight across the chest, it makes for a more visually interesting and distinctive shirt - which I guess helps the sponsor be more memorable as well. It'd still be better without, mind. Link to comment Share on other sites More sharing options...
Jezus_Ghoti Posted May 17, 2016 Share Posted May 17, 2016 Something about this always looked good to me. Maybe it's that it looks a bit like a front number. Maybe it's that it's visually plain and easy to ignore. Link to comment Share on other sites More sharing options...
JayMac Posted May 17, 2016 Share Posted May 17, 2016 All great examples. Maybe biased but always liked Chelsea's kit with Samsung. Link to comment Share on other sites More sharing options...
MJWalker45 Posted May 17, 2016 Share Posted May 17, 2016 2 hours ago, Jezus_Ghoti said: Something about this always looked good to me. Maybe it's that it looks a bit like a front number. Maybe it's that it's visually plain and easy to ignore. Then you have that horrible #3 that is on Ireland's gear. People still confuse it as the actual number font rather than a cell phone conglomerate. Link to comment Share on other sites More sharing options...
pepis21 Posted May 17, 2016 Share Posted May 17, 2016 Liverpool with Carlsberg is an another classic: Link to comment Share on other sites More sharing options...
Soundwave721 Posted May 17, 2016 Share Posted May 17, 2016 Worst has to be Sydney FC. They have a plane on their kits. Link to comment Share on other sites More sharing options...
Gothamite Posted May 17, 2016 Share Posted May 17, 2016 I was always partial to this Newcastle logo: But even the full logo wasn't bad. It really should be too busy, but that can be excused when there's such a strong local connection. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
BBTV Posted May 17, 2016 Share Posted May 17, 2016 1 hour ago, pepis21 said: Liverpool with Carlsberg is an another classic: Well the Carlsberg logo actually looks kinda like a sports script, so that helps. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
2001mark Posted May 17, 2016 Share Posted May 17, 2016 Worst is Man Chevy. Looks like a WalMart knockoff. @2001mark Link to comment Share on other sites More sharing options...
JayMac Posted May 17, 2016 Share Posted May 17, 2016 Any one of the betting sites are pretty bad Link to comment Share on other sites More sharing options...
Uglybus Posted May 17, 2016 Share Posted May 17, 2016 too soon? "Okay, Mr. OKC, you obviously have never been to Louisville." Link to comment Share on other sites More sharing options...
VikWings Posted May 17, 2016 Share Posted May 17, 2016 5 hours ago, jmac11281 said: All great examples. Maybe biased but always liked Chelsea's kit with Samsung. Chelsea looked great (well as far as ads on jerseys can be great) with Samsung. It's just not the same with Yokohama Tyres. Link to comment Share on other sites More sharing options...
dfwabel Posted May 17, 2016 Share Posted May 17, 2016 2011-12 Inter looked the best in the 20 seasons of Pirelli sponsorship. The season with Pirelli in gold looked tacky and the years with basically a black shirt with only one wide blue center stripe don't work as well. Link to comment Share on other sites More sharing options...
lost_limey Posted May 17, 2016 Share Posted May 17, 2016 1 hour ago, Uglybus said: too soon? Since the subject specifically says "in soccer" too off topic. And since I don't want to be off topic, I'll say my beloved Oxford United's sponsor this past season Wasn't horrible, but dropping the green chevron, and having the LIONTRUST text in the same Navy as the club crest instead of Black would have improved them 10,000-fold. In MLS, I think DC United works well because white is one of their colors, so Leidos doesn't clash Whereas, the Philadelphia Union's Bimbo sponsorship looks awful because the colors just do not work at all with that logo Link to comment Share on other sites More sharing options...
Beckhamcantbendmiami Posted May 17, 2016 Share Posted May 17, 2016 Nah the Philadelphia Union's Bimbo sponsorship looks awful because a American club literally has the word Bimbo across its kit All that matters is love, love, your love... Link to comment Share on other sites More sharing options...
steven919 Posted May 17, 2016 Author Share Posted May 17, 2016 I was about to post Philadelphia Union. Gorgeous jersey, completely destroyed by the sponsor. Loud colors and bulky, tacky font. On a more positive note, look at how perfectly the sponsor blends into KC's jersey. There is a sponsor logo, but it has the same colors as the rest of the jersey and it even looks a little like the club crest. The font is thin, elegant and unobtrusive. Link to comment Share on other sites More sharing options...
FinsUp1214 Posted May 17, 2016 Share Posted May 17, 2016 Swansea City came to mind as a really bad one: It's mostly because I prefer more linear wordmarks rather than full logos or even wordmarks filling some other shape (linear is just much cleaner), and the big diamond shape just looks really clunky and cumbersome on the front. As as far as favorites go, for some reason I've always really liked Barbasol for the Crew: I think it's because 1) as aforementioned, linear is cleaner, and 2) the more modern font works with the yellow and black so well. It seems to fit the Crew's identity seamlessly. Link to comment Share on other sites More sharing options...
ICTknight Posted May 17, 2016 Share Posted May 17, 2016 29 minutes ago, steven919 said: I was about to post Philadelphia Union. Gorgeous jersey, completely destroyed by the sponsor. Loud colors and bulky, tacky font. On a more positive note, look at how perfectly the sponsor blends into KC's jersey. There is a sponsor logo, but it has the same colors as the rest of the jersey and it even looks a little like the club crest. The font is thin, elegant and unobtrusive. Was just about to post this. Great Example! It also helps that they change it with each jersey so it never really looks that out of place. Link to comment Share on other sites More sharing options...
Metro Boomin Posted May 17, 2016 Share Posted May 17, 2016 All of my favorites have already been posted but I've always been a fan of Everton's Chang sponsor Even though I feel like I shouldn't like it cause of how busy it is, it just works for me Link to comment Share on other sites More sharing options...
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