jerrylawless3 Posted March 28, 2023 Share Posted March 28, 2023 For an in-house job, especially at a mid-major such as SIUE, this is pretty solid work. I have a little experience with SIUE due to working at a (former) OVC school, and always felt like their SIUe wordmark was more suited for the academic side and never quite worked as athletics branding. I think this is an overwhelming upgrade for the Cougars. 1 Quote Link to comment Share on other sites More sharing options...
gosioux76 Posted March 28, 2023 Share Posted March 28, 2023 2 minutes ago, jerrylawless3 said: For an in-house job, especially at a mid-major such as SIUE, this is pretty solid work. I have a little experience with SIUE due to working at a (former) OVC school, and always felt like their SIUe wordmark was more suited for the academic side and never quite worked as athletics branding. I think this is an overwhelming upgrade for the Cougars. I live not far from SIUE and see their branding all around. While this isn't great, it corrects one thing that always bothered me: the different font used for the "e" in SIUE. I haven't been in this area long, but I've wondered whether that isn't rooted in some desire to create separation with SIU-Carbondale by emphasizing Edwardsville. Quote Link to comment Share on other sites More sharing options...
jerrylawless3 Posted March 28, 2023 Share Posted March 28, 2023 2 hours ago, gosioux76 said: I live not far from SIUE and see their branding all around. While this isn't great, it corrects one thing that always bothered me: the different font used for the "e" in SIUE. I haven't been in this area long, but I've wondered whether that isn't rooted in some desire to create separation with SIU-Carbondale by emphasizing Edwardsville. I always typed it out as SIUe, despite their guidelines calling for SIUE. It puzzled me that the "e" dominated their graphical branding, but they didn't use it as a unique identifier in all forms. I understand the lowercase giving a sense of "lesser", but embrace what makes your brand different! That being said, this new brand should serve them well. The corporate-y Helvetica "e" felt out of place in the athletic branding. 1 Quote Link to comment Share on other sites More sharing options...
BC985 Posted March 28, 2023 Share Posted March 28, 2023 2 hours ago, jerrylawless3 said: I always typed it out as SIUe, despite their guidelines calling for SIUE. It puzzled me that the "e" dominated their graphical branding, but they didn't use it as a unique identifier in all forms. I understand the lowercase giving a sense of "lesser", but embrace what makes your brand different! That being said, this new brand should serve them well. The corporate-y Helvetica "e" felt out of place in the athletic branding. After the beaver/falcon/not a cougar logo was unveiled there was a big push to refer to SIUE as the “E.” The school even went as far as painting the slogan on sidewalks around campus. No surprise that did not catch on. Regardless, I felt the siue logo gave the school a look that stood out and made it recognizable in a landscape that often emphasizes block letters. I guess boring is better than ugly. The real miss was not rebranding the school as the Fighting Geese back in 2007 when they released the beaver logo and before they installed a cougar statue on the quad. IYKYK 3 Quote Link to comment Share on other sites More sharing options...
BC985 Posted March 28, 2023 Share Posted March 28, 2023 SIUE is also doomed to be stuck between two brandings as this was installed a few years ago and the school has said it will not be removed: Quote Link to comment Share on other sites More sharing options...
BC985 Posted March 28, 2023 Share Posted March 28, 2023 5 hours ago, gosioux76 said: I live not far from SIUE and see their branding all around. While this isn't great, it corrects one thing that always bothered me: the different font used for the "e" in SIUE. I haven't been in this area long, but I've wondered whether that isn't rooted in some desire to create separation with SIU-Carbondale by emphasizing Edwardsville. In short, yes. Even though they are sister schools, there is some bad blood between them. Despite enrolling more students, SIUE receives less funding than Carbondale. I graduated in 2009, and there was talk back then of separating the two schools. It almost happened in 2018. 1 Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted March 29, 2023 Share Posted March 29, 2023 Now the new SIUE logo looks a smidge more like the logo that they had previous to the more abstract one: The fact that the left whiskers on the new cougar get cut off bugs me a little bit. Quote Link to comment Share on other sites More sharing options...
cajunaggie08 Posted March 31, 2023 Share Posted March 31, 2023 UMass has a new logo which is supposed to me used in conjunction with the "UMass" logo that is currently the primary. Quote Link to comment Share on other sites More sharing options...
Mingjai Posted March 31, 2023 Share Posted March 31, 2023 39 minutes ago, cajunaggie08 said: UMass has a new logo which is supposed to me used in conjunction with the "UMass" logo that is currently the primary. Brutal. Looks so top heavy. 1 Quote Visit my store on REDBUBBLE Link to comment Share on other sites More sharing options...
RichardWitham Posted March 31, 2023 Share Posted March 31, 2023 1 hour ago, cajunaggie08 said: UMass has a new logo which is supposed to me used in conjunction with the "UMass" logo that is currently the primary. it's michigan at home 2 Quote The Danimal said: Texas is the state that gave us George W. Bush and Sarah Palin. 'Nuff said. Link to comment Share on other sites More sharing options...
jerrylawless3 Posted March 31, 2023 Share Posted March 31, 2023 3 hours ago, cajunaggie08 said: UMass has a new logo which is supposed to me used in conjunction with the "UMass" logo that is currently the primary. Is it me or are the legs ever so slightly skewed inward? 1 Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted March 31, 2023 Share Posted March 31, 2023 35 minutes ago, jerrylawless3 said: Is it me or are the legs ever so slightly skewed inward? I can't unsee that now. Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted April 15, 2023 Share Posted April 15, 2023 Not using Hololulu blue? C'mon man! Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
SSmith48 Posted April 17, 2023 Share Posted April 17, 2023 It was announced a few months ago that a Herbie Husker update/redesign was in the works, with the idea being something along the line of bringing back the old overall/blue eyes/blonde hair look. The new suit will be unveiled tomorrow, but the new logo seemed to have already been leaked (with old retro Herbie logo for comparison): And the costume teaser pics: One thing is for certain: purist Husker fans are going to be very pleased. Gotta see the full suit, but the new logo at least accomplishes what a good modernization for Herbie should be. Keeps the right dimensions while cleaning up and sharpening a lot of the lines and angles. And for those wondering: Herbie changed to a "Number 1" gesture from the "Ok" last year in a quiet move, probably to avoid a connection to white supremacy groups. Quote Visit my website at SSmith Designs (google.com) Link to comment Share on other sites More sharing options...
stumpygremlin Posted April 17, 2023 Share Posted April 17, 2023 On 4/15/2023 at 6:16 PM, CaliforniaGlowin said: Not using Hololulu blue? C'mon man! I really like the secondary logo at 0:30 in the reveal video. I'd make that the primary. But I hate the bevel in the "C" logo. Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted April 26, 2023 Share Posted April 26, 2023 It says Alabama but looks more like Arizona. 6 1 Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
VikWings Posted April 27, 2023 Share Posted April 27, 2023 I saw that and immediately thought Arkansas State. 2 Quote Link to comment Share on other sites More sharing options...
jefrsn Posted April 27, 2023 Share Posted April 27, 2023 Apparently they are replacing three different mascots with the one. I have never heard of a community college that fielded teams from different campuses each with different identities. 1 Quote Link to comment Share on other sites More sharing options...
Burmy Posted May 25, 2023 Share Posted May 25, 2023 Say hello to the George Washington Revolutionaries. Quote Link to comment Share on other sites More sharing options...
the_grateful_ted Posted May 25, 2023 Share Posted May 25, 2023 5 minutes ago, Burmy said: Say hello to the George Washington Revolutionaries. Was hoping for blue fog 1 1 Quote Link to comment Share on other sites More sharing options...
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