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College athletics identity changes


Burkell007

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21 minutes ago, Burmy said:

Yes they are...surpassing the five syllables of "Rainbow Warriors."

 

And "Golden Hurricane". 

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I'm rooting for this to be the new logo.

 

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In seriousness, the name is more than a little clunky.  I expect to see/hear "Revs" used a lot.

 

I also expect to see minimal changes to the overall brand package since they're more or less staying in the same realm.

 

Beyond that, I can picture them making a lot of use of the name on the academic branding side --

 

"Your Revolutionary Education Starts Here"

 

"GW Research Leads To Revolutionary Developments"

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Revolutionaries is a bit of a mouthful but it’s not bad. It’s too long for uniforms, but Revs is a good shorthand. Generals would have been a layup, though. In fact, before all this came up, I didn’t even know GW was the Colonials. I guess I always assumed they were the Generals.

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19 hours ago, 8BW14 said:

Revolutionaries is a bit of a mouthful but it’s not bad. It’s too long for uniforms, but Revs is a good shorthand. Generals would have been a layup, though. In fact, before all this came up, I didn’t even know GW was the Colonials. I guess I always assumed they were the Generals.

It's not too long for uniforms if you design the wordmark properly.

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. . . and Nittany Lions.

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46 minutes ago, Seadragon76 said:

 

For those not on Twitter, here are the shots:

 

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Former on left; new on right.

 

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Never heard of this institution before today, so I don't know how entrenched "Bedcheck Charlie" is...but purely from an aesthetic POV, that's one of the better updates of a brand I've seen.

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I don't like that change for Lewis. I think of a "flyer" as someone who flies. This new logo being a plane doesn't fit that for me.

 

Also, I don't really get "athletic logo" vibe from it. I see more "corporate air freight" logo more than anything.

 

I'd be curious to know why they retired Bedcheck Charlie.

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It's certainly a move in a very different direction.

 

That said, the new set is very well done.  It's definitely an upgrade in quaiity.

 

However, now that @stumpygremlin has pointed it out, it is hard to get away from (a) the change from a pilot to a plane and (b) the corporate air freight vibe.  Maybe the new logo would work even better for a team called the Jets or the Bombers.

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2 hours ago, CaliforniaGlowin said:

 


Pretty cool. Looks like they could’ve leaned a bit more into the wave effect on the Seawolf. While the patterns on his neck do evoke waves to me, I can’t help but wonder what it might look like if it was a bit more obvious. I think hitting the wavey wolf idea a bit more on the nose would have helped it stand alone as the Seawolves logo.

 

I like the mirrored A’s in Sonoma State — unique. The negative space on the A’s gives a shark/wave effect too, but I guess it might look even more wavey if they were both pointed the same direction. It would be cool if there was a way to give a similar treatment to all of the negative space at the bottom of the wordmark.

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Quote

The commissioner also said the Big 12 will announce a "brand refresh" next year that could include "different colors and applications," but the conference won't change its logo or name.

 

taken from https://www.espn.com/college-sports/story/_/id/37781820/big-12-talks-expansion-source-says-commish-touts-plan

 

Smart is believing half of what you hear. Genius is knowing which half.

 

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