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USFL 2023 - Uniforms and Logos


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1 minute ago, leopard88 said:

 

Thumbs down to both.

 

I don't know how fast steamboats actually traveled, but the last thing I think about when I see one is the boat flying down the river like a cigarette boat.  The last thing this logo needs to do is try to emphasize speed.

 

That's why I thought it was a speedboat at first since it was so tiny.   I would expect though that it would be a modern upgrade of the old logo.  

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14 minutes ago, GDAWG said:

 

That's why I thought it was a speedboat at first since it was so tiny.   I would expect though that it would be a modern upgrade of the old logo.  

 

Modern, yes.

 

Upgrade, no.

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Probably worth reminding what that original Showboats logo looked like:

 

showboatsalt.gif

 

An anthromorphized...something...toting the rock. Looks like half whale half steamwheeler or either that big eater fish thing from Super Mario 3. 

 

The rest of that package:

 

11117617_0.jpg

 

st,small,507x507-pad,600x600,f8f8f8.jpg

 

images?q=tbn:ANd9GcRTbQvic0-FdtaQ2NpsMRe

 

3dfbe17b98217abd80990225798acf38.jpg

 

memphis-Showboats.jpg?fit=1280,1112

 

Whole lotta red going on...right along with the rest of the USFL.

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On 11/6/2022 at 1:53 PM, NYCdog said:

How do you relocate a team that never actually played there? 

Easily...hit backspace on Tampa Bay, type in Memphis :D 

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17 hours ago, tBBP said:

Probably worth reminding what that original Showboats logo looked like:

 

showboatsalt.gif

 

An anthromorphized...something...toting the rock. Looks like half whale half steamwheeler or either that big eater fish thing from Super Mario 3. 

 

The rest of that package:

 

11117617_0.jpg

st,small,507x507-pad,600x600,f8f8f8.jpg

 

I could never tell if the Showboats helmet logo was supposed to be the paddle of a steamboat or a roulette wheel. I guess if it's a riverboat casino, it could be both. Regardless, I always found it to be one of the USFL's more underwhelming helmet designs.

 

That wordmark, however, is really clever.  I'd much rather see a helmet made to use that "S."

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20 hours ago, GDAWG said:

 

I was talking about modernizing and updating the logo and uniform Reggie White wore 40 years ago as the USFL has done with the others

 

 

 

That I could live with.  I think there is a lot of potential with the original set.

 

19 hours ago, tBBP said:

Probably worth reminding what that original Showboats logo looked like:

 

showboatsalt.gif

 

An anthromorphized...something...toting the rock. Looks like half whale half steamwheeler or either that big eater fish thing from Super Mario 3. 

 

The rest of that package:

 

11117617_0.jpg

 

Was the cartoon considered the primary?  I remember that logo but don't remember seeing it get a lot of use.  The half paddle wheel and the wordmark were used much more to my recollection.

 

My assumption was that the cartoon was sort of the USFL equivalent of one of those NFL Huddles mascots geared toward kids.   I hope my memory isn't faulty because it's a terrible logo for any other purpose.

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1 hour ago, gosioux76 said:

 

I could never tell if the Showboats helmet logo was supposed to be the paddle of a steamboat or a roulette wheel. I guess if it's a riverboat casino, it could be both. Regardless, I always found it to be one of the USFL's more underwhelming helmet designs.

 

That wordmark, however, is really clever.  I'd much rather see a helmet made to use that "S."


Same here on the old logo.  I always took that it was supposed to be the paddle but could never figure out why it was designed the way it was as I've never seen a paddle that looked like that.   For some reason, it makes me think of a carnival.

That "S" logo is sharp...it inspired a re-design for a project I was working on prior to the USFL coming back was announced.

spacer.png

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19 hours ago, tBBP said:

Probably worth reminding what that original Showboats logo looked like

 

According to the mothership, it was an alternate logo.

 

I'm not gonna lie, I kinda like everything about all of this.

 

IQH4Og4.png

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3 hours ago, Survival79 said:

 

According to the mothership, it was an alternate logo.

 

I'm not gonna lie, I kinda like everything about all of this.

 

IQH4Og4.png

 

I do, too...in the right hands, that'd be ripe for an awesome update.

 

(Shoot I may just take a crack at that myself...)

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34 minutes ago, Cruhawk7975 said:

Agreed. If nothing else its a unique and distinctive brand identity for the USFL to build on and update. Plus they can somewhat mitigate the red issue by switching the main Jersey color to gray/silver and still look like it fitss. 

Please no! It never looks good. 

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18 minutes ago, MJWalker45 said:

Please no! It never looks good. 

 

The problem is it has to be extremely dark to avoid looking like a dirty white jersey (See Patriots silver alt).   I don't there's really such a thing as "dark silver", so you're looking at grey or something like the Bucs' pewter jersey.

 

 

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3 minutes ago, leopard88 said:

 

The problem is it has to be extremely dark to avoid looking like a dirty white jersey (See Patriots silver alt).   I don't there's really such a thing as "dark silver", so you're looking at grey or something like the Bucs' pewter jersey.

 

 

Or that ugly thing Miami (OH) wore last night. 

Miami University Special Miami Tribe Uniform — UNISWAG

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