aawagner011 Posted May 18, 2023 Share Posted May 18, 2023 If this was how it was going to be, then the official bid logo might actually be better. This graphic with the colors looks a bit better: Even still, there is nothing to tell you where the event is being hosted. For all we know, this logo could represent a tournament held in France, Japan, Switzerland, or Uruguay. It’s generic, bland, flavorless trash. 10 Quote Link to comment Share on other sites More sharing options...
j'villejags Posted May 18, 2023 Share Posted May 18, 2023 7 minutes ago, officeglenn said: Anyway, here's the story I wrote for the mothership if you care to read any more about this abomination. EDIT: Also, just look at this presentation of it. LOOK AT IT. Why pick one background color when you can pick ALL OF THEM. That is so disorientating “disorienting” was the word I was looking for. Lol 1 Quote My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23. Link to comment Share on other sites More sharing options...
JerseyJimmy Posted May 18, 2023 Share Posted May 18, 2023 1 Quote Link to comment Share on other sites More sharing options...
MJWalker45 Posted May 18, 2023 Share Posted May 18, 2023 So they just copied the USFL Championship logo? Ughhh!!! It looks like clipart trophy slapped on top of a poorly drawn 26. Quote Link to comment Share on other sites More sharing options...
aawagner011 Posted May 18, 2023 Share Posted May 18, 2023 After the initial shock has worn off, another takeaway of mine is that there is a reason using actual images does not make for successful logos. Also, it sounds like this will be the norm going forward. If I reading the press release correctly, it sounds like future World Cups will follow a similar brand language like the Super Bowl started using a round 2010 or so. https://www.fifa.com/tournaments/mens/worldcup/canadamexicousa2026/media-releases/fifa-world-cup-26-tm-official-brand-unveiled-in-a-celebration-of-football 1 Quote Link to comment Share on other sites More sharing options...
j'villejags Posted May 18, 2023 Share Posted May 18, 2023 I was curious what this variation might look like. Still doesn't look good, but nonetheless, thought I'd share -- Quote My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23. Link to comment Share on other sites More sharing options...
Sykotyk Posted May 18, 2023 Share Posted May 18, 2023 9 minutes ago, aawagner011 said: After the initial shock has worn off, another takeaway of mine is that there is a reason using actual images does not make for successful logos. Also, it sounds like this will be the norm going forward. If I reading the press release correctly, it sounds like future World Cups will follow a similar brand language like the Super Bowl started using a round 2010 or so. https://www.fifa.com/tournaments/mens/worldcup/canadamexicousa2026/media-releases/fifa-world-cup-26-tm-official-brand-unveiled-in-a-celebration-of-football I absolutely despise this idea that people can't figure out it's a World Cup without a World Cup Trophy in the logo the same as the NFL did to the Super Bowl. Each one is unique and memorable in its own right. By trying to meld them altogether into one you begin to forget them individually and nothing becomes remarkable. NBA/NHL/MLB has this problem with older tournaments. Who won the NBA Finals 3 years ago? 6 Quote Link to comment Share on other sites More sharing options...
BuckDancer Posted May 18, 2023 Share Posted May 18, 2023 6 Quote Link to comment Share on other sites More sharing options...
pepis21 Posted May 18, 2023 Share Posted May 18, 2023 21 hours ago, Cujo said: Oh yawn If you ever think that you can't be a designer because you can't draw or you have poor imagination, don't believe in yourself or whatever any other reason then just look at that logo, yell "Yes, I can!" and just do it. For real. 6 Quote Link to comment Share on other sites More sharing options...
battistadonati Posted May 18, 2023 Share Posted May 18, 2023 4 hours ago, Cujo said: Who would've imagined that MS Paint logo would turn out better? It looks very futuristic! 1 Quote Link to comment Share on other sites More sharing options...
battistadonati Posted May 18, 2023 Share Posted May 18, 2023 3 hours ago, Sykotyk said: I absolutely despise this idea that people can't figure out it's a World Cup without a World Cup Trophy in the logo the same as the NFL did to the Super Bowl. Each one is unique and memorable in its own right. By trying to meld them altogether into one you begin to forget them individually and nothing becomes remarkable. NBA/NHL/MLB has this problem with older tournaments. Who won the NBA Finals 3 years ago? I don't think it matters at all what's on the logo. There is so much information now that nothing is memorable for long. Hmm... what did I have for breakfast this morning? Quote Link to comment Share on other sites More sharing options...
SCMODS Posted May 18, 2023 Share Posted May 18, 2023 It's almost like FIFA doesn't want us to know that the World Cup will be North America. Can't imagine why they would feel this way? Quote Link to comment Share on other sites More sharing options...
Sykotyk Posted May 18, 2023 Share Posted May 18, 2023 5 Quote Link to comment Share on other sites More sharing options...
andregunts Posted May 18, 2023 Share Posted May 18, 2023 In life you will learn to accept things for what it is Quote Link to comment Share on other sites More sharing options...
McCall Posted May 18, 2023 Share Posted May 18, 2023 7 hours ago, Cujo said: Who would've imagined that MS Paint logo would turn out better? patsox 1 3 Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
McCall Posted May 18, 2023 Share Posted May 18, 2023 Am I the only one who, from this angle, sees a giant lizard hand holding a globe? 1 Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
FinsUp1214 Posted May 18, 2023 Share Posted May 18, 2023 46 minutes ago, McCall said: Am I the only one who, from this angle, sees a giant lizard hand holding a globe? Well….NOW you’re not the only one. That’s going to be hard to unsee! 1 Quote Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted May 18, 2023 Share Posted May 18, 2023 the potential to fuse elements of Canada, USA and Mexico into a logo was what had me excited about this. HOLY F--- MY EXPECTATIONS WERE LOW BUT WHAT IN THE ABSOLUTE TARNATION IS THIS 4 Quote Link to comment Share on other sites More sharing options...
burgundy Posted May 18, 2023 Share Posted May 18, 2023 Quote “[This tournament] will be beyond imagination,” FIFA president Gianni Infantino said during the launch event. “It will turn these three countries upside down and back again.” I suppose "beyond imagination" could also be interpreted as "completely devoid of imagination." In which case, well done, brief met. 2 Quote Link to comment Share on other sites More sharing options...
UnclearInitial Posted May 18, 2023 Share Posted May 18, 2023 What does “We Are 26” even :censored:ing mean as a marketing slogan? How is it memorable or inspiring in any way? There’s 3 countries, 16 host cities, 48 teams. It will be the 23rd World Cup, 96 years since the first one. WHO is 26? and the “regional logos” are just as uninspired and bad as the main one. I can’t stand this trend where everything needs to be a blank canvas so it has “intermodularity”, “flexibility” and other BS marketing speak that some exec who half-listened to some tech bro’s inane thoughts about the direction of the future of branding wanted to impose 1 1 Quote Link to comment Share on other sites More sharing options...
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