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NHL 2011-2012: Possible Uniform Changes


uah8tr

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Not gonna lie, I actually don't mind them at all...Granted the original was pretty good, this is a new team with no real ties to the original other that the name. It is a simple logo and ties well with the RCAF....I just hope the jerseys are some type of Reebok inspired design.

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The freaking leaf is the focal point of the identity. It looks like a lot of work went into designing the leaf, which appears on both logos and the wordmark (where it looks slapped on). However, the jet in the primary logo looks slap-dash and the primary is the only logo that actually features a jet. Overall, this set is a letdown.

OldRomanSig2.jpg
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I think it would've worked better if the wordmark had the leaf in the curve of the J. Hell, you could probably make a decent logo out of that.

Also, a boring logo mans that it hasn't been affected by various design trends and fads, so it'll never look dated, only boring. I think in 10 years we'll really love this logo. Right now? meh. But meh is better than yuck.

I'll respect any opinion that you can defend.

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I'm imagining the design process went something like this....

Chipman: I'm a big fan of Captain America. Let's just use his shield as a logo.

Designer: But that logo is filled with American symbols. This is a Canadian hockey team.

Chipman: OK, then swap out the star for a maple leaf. Done.

Designer: But your team name is called the "Winnipeg Jets." Don't you think it should include a jet?

Chipman: Sure. Just slap a jet on there. Fine. And put a little notch on top for True North. Can't let the local forget who saved hockey in Winnipeg, after all.

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I really like the alternate logo and the wordmark. And the primary'll probably grow on me, it just feels plain without the team name around the circle! :P

Your exactly right. Something like Winnipeg Jets on top, Hockey Club on the bottom. We'll probably be seeing a Welcome Back Jets patch, when the unis are unveiled.

also this.

Brand Identity

 

JETS|PACK|JAYS|NUFC|BAMA|BOMBERS|RAPS|ORANJE|

 

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The primary logo looks like it was decided on by a group of people who really don't give a :censored: about the aesthetics of hockey logos. The word mark, on the other hand, is gorgeous. I wish it were the primary.

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Jesus Christ people, get a grip!

Everytime a logo is released everyone seems to blow it way out of proportion saying its the worst thing they've ever seen only to embrace it a month later. Maybe this will put things into perspective.

110722logosnews.jpg > dhhc15gfgtog1qo5b5uwpz8.gif

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It's all just so awful... none of it would look out of place in the Central League or SPHL or possibly on the label of some really bad beer.

I have to imagine this will be another situation where whatever alternate they come up with will eventually / quickly become the primary.

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That's a fairly cool wordmark, I like the idea of the primary, but I feel it could have been done way better for being a professional team logo. The winged logo is my least favorite, overall... it's ok... I guess... though internally this sort of sucks to see.

pastpresentfuture_zps8bbb3a05.png

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