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2012-13 NBA Logo & Uniform changes


Conrad.

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quick mockup.. sincerely, I hope they won't be going this way

okcalt.png

Honestly, I don't like that at all.

The uniform is terribly bland. It's not like the thunder are Penn State. They have like six colors on their logo. Go with an orange alt that says OKC on the front, and you're good.

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Man...the Knicks were so close. So damn close. The solid blue waistband needs some orange, and the NEW and YORK seem way too close together. And so once again, the Knicks find some improbable way to fall flat on their faces.

The new Blazers reds...the new take on their sash is rather interesting. They should probably have left the black numbers to the Bulls, however. The Portland lettering is rather boring, as well.

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The uniform is terribly bland. It's not like the thunder are Penn State. They have like six colors on their logo. Go with an orange alt that says OKC on the front, and you're good.

If they went that route, it would be exactly what people would expect, based on the history of alternate jerseys since their inception. If we've learned anything in the last five years, it's that being predictable doesn't get you much headway in terms of marketing, recognition and notoriety. An alternate jersey in the team secondary color (I don't even think the Thunder like to use their orange, to be honest) with the city abbreviation or some alternate wordmark on the front is a formula, and it's the very definition of mundane at this point. There has to be something more in order to stand out.

Something you might see as terribly bland stands out as something unique within the league to someone else.

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quick mockup.. sincerely, I hope they won't be going this way

okcalt.png

Just a saw a picture of the new alts on NBA 2k13 (did not see shorts, assuming they are the shorts shown before). Just swap the front number and Thunder script and you're pretty much on it. The Thunder script is a little closer to the side of the jersey and the stripes are not as wide. This is assuming that what I saw was an accurate portrayal of the uniform.

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