crashcarson15

Los Angeles Clippers New Uniforms

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29texan    454

They still have the cheep, mid-2000s EA Sports logo, so I'll give it a C+.

The logo drags it down. 

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Ice_Cap    7,587

This is just ok. That's still a huge improvement given the dumpster fire they had before so upgrade none the less. The logo still sucks though.

 

Also I don't understand why they've relegated the nautical flags to just above the jock tag. That should be the Clippers' signature design element. 

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swilson160    157
4 hours ago, swilson160 said:

 

 

Love, love, love.  Huge upgrade.  But why are there different number fonts on the front and back?

https://twitter.com/NBA/status/896011928233021441/photo/1?ref_src=twsrc^tfw&ref_url=http%3A%2F%2Fboards.sportslogos.net%2Findex.php%3Fapp%3Dcore%26module%3Dsystem%26controller%3Dembed%26url%3Dhttps%3A%2F%2Ftwitter.com%2FNBA%2Fstatus%2F896011928233021441

 

Front number font same as in the unveil pics, but can't see back.  They wouldn't have two different number fonts, would they?

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deltarich87    20
5 hours ago, habsfan1 said:

All the Clippers need is a new logo and they're back in business.

 

Yep. Update the logo and use a better wordmark. This is a good step in fixing things from their awful rebrand a few years ago.

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Quillz    224

Was a white jersey shown off, or just the light blue and dark blue? Be interesting if the Clippers don't have a white jersey.

 

I was actually okay with the secondary logo, and glad it's being retained. I do think, overall, the uniforms have been cleaned up a lot, much better than the initial effort. The Clippers dropping black was good, as well as bringing back the nautical flags (sort of) that they had during the San Diego days.

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Jack Holmes    194
1 hour ago, Quillz said:

Was a white jersey shown off, or just the light blue and dark blue? Be interesting if the Clippers don't have a white jersey.

 

Isn't the white jersey on page one white, or I am blind when it comes to that shade of powder blue?

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18 hours ago, MadmanLA said:

This maybe a bit of a stretch, but one thing I've noticed about the stripes on the white shorts, it's almost a homage to American Airlines, ironically enough one of the Clips' corporate sponsors...

 

american-airlines-logo.jpg

web-jersey-blake_11x8.png

 

Obviously, the colors are on opposite side if you turned the AA logo counter-clockwise on its side, with the pointy area facing upwards.  I don't think it was the designers' intent, but the inspiration came from somewhere.  Hell, the AA logo (sans the wordmark) would actually make a good patch logo on the jerseys.

 

0FFCB9AB-1022-468C-B141-742CC675A819-2313-000002E00532BD76.jpeg.e2a988640b0ed2b492824f0ba7d3e031.jpeg

 

Zoom in on the photo and you will find out exactly where the inspiration for the short design came from.

 

If we keep normalizing and accepting corporate advertising on places it’s not needed, every freaking square inch of the planet will be covered by it. There was a time when billboards and magazines and even web banners were enough. Next thing you know, there are going to be wheat pastes on the walls of Mammoth Cave and dissolvable ads floating on the Grand Prismatic. /rant

 

17 hours ago, swilson160 said:

 

 

Love, love, love.  Huge upgrade.  But why are there different number fonts on the front and back?

 

12 hours ago, swilson160 said:

 

From the looks of it, the back number is a single color version of the previous number style (which matches the wordmark), but the front numbers have corners that are much more square, similar to those used on the final script uniform, or even similar to the C in their monogram logo. Baffling.

 

Overall, this is a definite upgrade, but not without its flaws. Eliminating black was a good move, but now it looks out of place on the logo. They need to recolor that. The highlight on the wordmark needs to go, maybe even the wordmark itself.

 

I like the split color design on the shorts, but the forms don’t evoke nautical imagery to me as much as regular stripes would have. It doesn't bring to mind a sail enough for it to be shaped that way, in my opinion. I really love the light blue accent stripes, though. That adds depth and is a great complement.

 

I do wish the nautical flags would have been more of a star here. I’m guessing they will be on one of the other uniforms, but it could be their signature, as was previously mentioned.

 

 

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4 hours ago, Quillz said:

Was a white jersey shown off, or just the light blue and dark blue? Be interesting if the Clippers don't have a white jersey.

 

I was actually okay with the secondary logo, and glad it's being retained. I do think, overall, the uniforms have been cleaned up a lot, much better than the initial effort. The Clippers dropping black was good, as well as bringing back the nautical flags (sort of) that they had during the San Diego days.

 

I’m pretty sure that is a white uniform. Look at the detail shots compared to the player photos. That indicates to me that it’s the studio lighting giving them the blue cast.

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truepg    121

Only a slight upgrade. Still, a lateral move. There was nothing wrong with the last script wordmark unis. No need to re-invent the bicycle.

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ChicagoOakland    374

Me to the Clippers' design team:

tenor.gif

 

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Lights Out    2,137

Meh. It's not terrible, but if they really needed to have the "LAC" logo on the front of a jersey, the way it was laid out on the old red jerseys was much better than this.

 

juZtklr.jpg

 

The layout on the new alternate doesn't work as well, especially with single-digit numbers, because of all the empty space on either side of the logo.

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The Six    442

Yeah, everyone hated those red jerseys, but they're a lot better than this. Just stop with the black, already.

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habsfan1    1,290
On 11/8/2017 at 7:07 PM, Ice_Cap said:

This is just ok. That's still a huge improvement given the dumpster fire they had before so upgrade none the less. The logo still sucks though.

 

Also I don't understand why they've relegated the nautical flags to just above the jock tag. That should be the Clippers' signature design element. 

 

And they need a new primary logo with the nautical theme as the basis. It would be the biggest upgrade in NBA logo history.

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Lee Noire    329

Damn it! They were so close. Stop making it so hard for me to love y'all Clippers!

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WSU151    2,399

Steve Ballmer's line that the C is "embracing LA" in the logo (more like molesting) is still one of the worst marketing lines ever used by a pro sports team.

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