TVIXX Posted July 18, 2016 Share Posted July 18, 2016 http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mastercard_by_pentagram.php#.V4ww9t08KrU Link to comment Share on other sites More sharing options...
DTConcepts Posted July 18, 2016 Share Posted July 18, 2016 I like it. It's a modern upgrade that maintains the feeling of the previous logo. Well done. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Dynasty Posted July 18, 2016 Share Posted July 18, 2016 I don't like how there's no text in the icon; it feels empty. Link to comment Share on other sites More sharing options...
habsfan1 Posted July 18, 2016 Share Posted July 18, 2016 5 minutes ago, Dolphins Dynasty said: I don't like how there's no text in the icon; it feels empty. What I was thinking too. The empty circles look odd without the text that was always there. But the change makes sense and putting aside that minor quirk, it's a decent modern upgrade. Link to comment Share on other sites More sharing options...
kroywen Posted July 18, 2016 Share Posted July 18, 2016 It's about time. That old logo was so terribly dated (and the confusing MasterCard Worldwide logo they were using recently just muddled the brand, and was ugly to boot). Really like the new design, overall. Very crisp and clean. Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted July 18, 2016 Share Posted July 18, 2016 I said it with Google and I'll say it with this...You're the big dog in the room. You know it, I know it, literally the entire planet knows it. Stop using all lowercase letters in your logo like you're some precious tech startup. I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
C-Squared Posted July 18, 2016 Share Posted July 18, 2016 26 minutes ago, Foxxtrot44 said: I said it with Google and I'll say it with this...You're the big dog in the room. You know it, I know it, literally the entire planet knows it. Stop using all lowercase letters in your logo like you're some precious tech startup. Marketing a company to seem big and dominant makes more sense for a small company trying to seem important than it does for a huge conglomerate trying to connect with individuals. This logo is simpler and less imposing, which was the entire point. My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted July 18, 2016 Share Posted July 18, 2016 Are we still in the era where we go back to classic logos? If so, I think the 1979 version is the best iteration of what they're going for; they probably should have just changed the gold to yellow (or mustard to gold) and called it good. It would have been. 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
ZionEagle Posted July 18, 2016 Share Posted July 18, 2016 @DG_Now You just stole the words right out of my mouth "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
Cujo Posted July 18, 2016 Share Posted July 18, 2016 So, yea.. Here's a pic so ppl don't haveta click on that link Link to comment Share on other sites More sharing options...
TShaw528 Posted July 18, 2016 Share Posted July 18, 2016 One of those logos that I never realised needed an update until they updated it. Link to comment Share on other sites More sharing options...
DTConcepts Posted July 18, 2016 Share Posted July 18, 2016 3 hours ago, DG_Now said: Are we still in the era where we go back to classic logos? If so, I think the 1979 version is the best iteration of what they're going for; they probably should have just changed the gold to yellow (or mustard to gold) and called it good. It would have been. Completely agree. That is a lovely font. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Uglybus Posted July 18, 2016 Share Posted July 18, 2016 Definitely an upgrade. "Okay, Mr. OKC, you obviously have never been to Louisville." Link to comment Share on other sites More sharing options...
Gothamite Posted July 19, 2016 Share Posted July 19, 2016 11 hours ago, Foxxtrot44 said: I said it with Google and I'll say it with this...You're the big dog in the room. You know it, I know it, literally the entire planet knows it. Stop using all lowercase letters in your logo like you're some precious tech startup. In this case, I really like the lower-case "m". The loops echo the circles in the logo where the harder corners of an upper-case "M". Unless they made a special font in which the upper-case M looks like a lower-case one, which would have invited the same criticism you just made. So they made the right call. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
AHcreative Posted July 19, 2016 Share Posted July 19, 2016 Question: What's the deal with the branched-off logo and the blank 2006? Link to comment Share on other sites More sharing options...
Gothamite Posted July 19, 2016 Share Posted July 19, 2016 I think that's an international-only logo they used to use but which has also been replaced by one unified brand. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Cujo Posted July 19, 2016 Share Posted July 19, 2016 That 2006 logo was really, really terrible. Woof! Link to comment Share on other sites More sharing options...
Frenchie Posted July 19, 2016 Share Posted July 19, 2016 We are living in an insensitive world: case insensitive. @Frenchie_TO Owner of the Rochester Americans of the MLH Owner of the Toronto Frenchies of the GCFHL6 Link to comment Share on other sites More sharing options...
pianoknight Posted July 19, 2016 Share Posted July 19, 2016 I don't like the grayscale "World Elite" card. The logo really fails when it's a B&W version, IMO. The specific colors make it unique. Otherwise that black card's logo just looks like a James Bond opening, 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
BBTV Posted July 20, 2016 Share Posted July 20, 2016 I disagree with that. Two overlapping circles (a ven diagram?) in the context of a credit card can only mean Master Card. Doesn't matter anyway, because cards issued by various banks won't actually look like that. What will be interesting is how the logo fares with various colored cards, like a gold-colored one, or a Capital One 360 where you can upload your own photo and get a custom card. Since there's no stroke (and there shouldn't be) the colors could easily blend, and the lettering could get lost. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
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