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XFL 2023 Logos, Names and Uniforms


The Golden One

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35 minutes ago, McCall said:

- Arlington Renegades: Clearly looks like it was intended for the name to remain DALLAS. In that case, it would've made a great secondary logo. But doesn't quite work as a primary and is not as good as the original

 

I was thinking the same thing. That mark clearly makes a D and an R. I wouldn't be surprised if their intent was to keep the Dallas name — why wouldn't they? — and their landlord later in negotiations stipulated a requirement that they go by Arlington. Probably for sweeter lease terms. 

 

I was glad to see they retained the original mark as a secondary, but they should definitely be swapped. At least make the original Renegades logo the helmet mark. 

 

 

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- St. Louis Battlehawks: Again, I feel it was a little oversimplified. I understand removing some detail, but the hard corner points make it a little jagged. Still plan on finally attending a game.

 

I'm pretty indifferent to the changes on the logo, but the updated wordmark is unnecessary and the STL secondary is really uninspired.

 

Other than that, I, too, am looking forward to finally attending a game. 

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7 minutes ago, heavybass said:

oh right guardians moving to Orlando bad call.

Unless they were able to get Red Bull to use, it made a lot more sense. MetLife was too big. 

 

7 minutes ago, gosioux76 said:

I was glad to see they retained the original mark as a secondary, but they should definitely be swapped. At least make the original Renegades logo the helmet mark. 

 

I'm pretty indifferent to the changes on the logo, but the updated wordmark is unnecessary and the STL secondary is really uninspired.

 

Other than that, I, too, am looking forward to finally attending a game. 

For the Renegades, I'm fine with relegation to the secondary logo as long as it's still on the helmet. The DR logo will be fine for apparel but shouldn't be on the uniforms. 

 

Didn't St. Louis have another secondary logo? That STL look is just not as good as the old one. 

 

For the XFL logo change. I hope they use it on the 25's instead of midfield. It's too thin for being the main focus of a field. 

 

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12 minutes ago, MJWalker45 said:

They just took the Black Adam logo and merged it into a new logo.

Men's Project Rock Black Adam Graphic Short Sleeve | Under Armour

 


It’s funny you should bring that up, as I was just thinking that Black Adam and the branding in Dwayne Johnson’s iteration of the XFL have some things besides “The Rock”  in common. Namely, while I want to like them and - in fact - find some of what they have to offer mildly interesting, both the film and the league’s branding have left me unimpressed and not at all convinced that there’s a need for either entity.

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-Would be interesting if the Guardians name being used for Orlando was at the request of Disney (via ESPN) is involved with the League and Marvel. I know a stretch but you never know. Like if this is successful we may see some Marvel Partnership like they do with minor league baseball in the future. 

 

-Seattle changes totally trying to capitalize and/or confuse on Kraken. 

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I love Orlando's colors, but that name's stupid 🙄Literally makes no sense with that city.

 

Renegades had an established logo and they changed it to a weird R? OK

 

Dragon's S looks kind of like the Kraken S.

 

The Brahmas looks like a steakhouse.

 

Don't expect much and you won't be disappointed.

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Last updated 2/26

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I'll apologize for my positivity yesterday, I had too much faith in The Rock getting at least the logos right. These are all terrible.

 

Arlington: Happy they kept the primary as the new secondary, but just switch them back. The name change from Dallas to Arlington is obviously a downgrade.
DC: This was the original secondary logo for the Defenders. So similar to the Renegades they just switched the secondary to the primary and vice-versa.
Houston: This is my favorite one of the group. I really liked their original logo and think this is a minor downgrade but I still like this one. 
Orlando: Really really bad. The name is moronic and the logo is a downgrade in every possible way.
San Antonio: This was suppose to be my team for this league, but now it can't be. I love the colors(San Diego Fleet) but this logo is terrible. I can't root for a team with this bad of a logo. The B on the forehead just gets lost with the gray background. Ugh.
Seattle: Major downgrade from the original. The last team at least had a sweet helmet. This one won't. Major downgrade.
St. Louis: Logo was slightly adjusted, simplified and not as sleek. Neat. Secondary is god awful setting this set backwards.
Vegas: Doesn't feel like a football logo to me... and the secondary doesn't go with the slick team name and logo. Looks western. WTF. Terrible.

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THE Xtreme Fantasy Football League

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10 minutes ago, BengalErnst said:

San Antonio: This was suppose to be my team for this league, but now it can't be. I love the colors(San Diego Fleet) but this logo is terrible. I can't root for a team with this bad of a logo. The B on the forehead just gets lost with the gray background. Ugh.

Geico gecko geico yeah right GIF on GIFER - by Mezisida

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Hilarious quote from the press release:

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"We could not be more excited to unveil our new team identities. Countless hours of creative sessions and collaboration went into bringing these team brands to life. Each team’s identity represents the fabric of their local community while also embodying the XFL’s vision and ethos: they are authentic, dynamic, modern, and unapologetically bold," said Dany Garcia, Chairwoman and Owner.

 

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1 hour ago, CrimsonBull9584 said:

Here are the secondary logos:

 

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Oh, hell yeah on that San Antonio letter logo!  That has to be on the helmet.

 

The Seattle monogram is pretty nice, too.  But, I would alter the overlapping pattern, in order to emphasise that the trident is meant to be a D.  So I would put the centre prong of the trident behind the S completely, while putting the other two prongs behind / in front of parts of the S in a contrasting way.

 

Seattle-XFL-logo-revised.png

 

 

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3 minutes ago, gosioux76 said:

Hilarious quote from the press release:

 

Maybe for the teams that stayed put, but black and gold are not San Antonio colors, though the Brahmas could be a reference to the San Antonio Rodeo. But I doubt it. 

km3S7lo.jpg

 

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