The Golden One Posted January 25, 2018 Share Posted January 25, 2018 From front page.. Quote Original XFL owner Vince McMahon is set to make a “major sports announcement” this afternoon, this just a month after Alpha Entertainment – a company McMahon is involved with – had trademarked “XFL” with the USPTO for “entertainment services in the nature of professional football games”. http://news.sportslogos.net/2018/01/25/is-the-xfl-set-to-make-a-return/ Original logo http://news.sportslogos.net/wp-content/uploads/2018/01/XFL-Logo.jpg Possible new logo? From supposed stream test: http://news.sportslogos.net/wp-content/uploads/2018/01/Screen-Shot-2018-01-25-at-11.42.52--350x183.png 2 Quote Link to comment Share on other sites More sharing options...
The Golden One Posted January 25, 2018 Author Share Posted January 25, 2018 From WWE twitter page... BREAKING: "The new XFL will kick off in 2020, and quite frankly, we're going to give the game of football back to fans." - @VinceMcMahon Quote Link to comment Share on other sites More sharing options...
officeglenn Posted January 25, 2018 Share Posted January 25, 2018 Guys, let's keep this thread focused on the logos and design elements of the new league. Any talk about the mechanics of the league and gameplay can go in the thread in Sports in General. 3 Quote Link to comment Share on other sites More sharing options...
goforbroke Posted January 25, 2018 Share Posted January 25, 2018 41 minutes ago, The Golden One said: From WWE twitter page... BREAKING: "The new XFL will kick off in 2020, and quite frankly, we're going to give the game of football back to fans." - @VinceMcMahon Logowise its nice. Nice modern update of the original. The colors are more inviting and less aggressive than the old one. the strokes overlap in weird ways but it works for me. There's some technical issues with it .. like for example the navy outer stroke around XFL doesn't extend into the big X... you can see under and above the F there's no navy stroke there.. so that's a little weird. But this could be a placeholder anyway 2 Quote Link to comment Share on other sites More sharing options...
MJWalker45 Posted January 25, 2018 Share Posted January 25, 2018 Looking at this logo, it's not as aggressive as the previous logo was. It feels like the initials for a game mode in the 2K series. 1 Quote Link to comment Share on other sites More sharing options...
GeauxColonels Posted January 25, 2018 Share Posted January 25, 2018 It's OK, a bit generic, IMO. I agree on the odd choices with the blue stroke around "XFL"...it looks unfinished. 1 Quote Link to comment Share on other sites More sharing options...
OchentaYOcho88 Posted January 25, 2018 Share Posted January 25, 2018 The blue reads closer to purple, am I seeing it weird? Am I broken? I'm not crazy right, that's "Blurple" right? HELP. 1 Quote Link to comment Share on other sites More sharing options...
kmccarthy27 Posted January 25, 2018 Share Posted January 25, 2018 I really like that Alpha Entertainment logo in the lower right. 1 Quote Link to comment Share on other sites More sharing options...
nuordr Posted January 25, 2018 Share Posted January 25, 2018 2 Quote Link to comment Share on other sites More sharing options...
FightingGoldenDevil Posted January 25, 2018 Share Posted January 25, 2018 It needs a new name. XFL feels so dated. The days of Xtreme!!!!! are over. As a kid born in 2000 I just don't like the name. Glad to see the logo is more tame though 5 Quote Link to comment Share on other sites More sharing options...
FightingGoldenDevil Posted January 25, 2018 Share Posted January 25, 2018 Who's going to outfit the league? Will there be new franchises? Will the uniform rules be stricter or more lax? So many questions Quote Link to comment Share on other sites More sharing options...
steve61 Posted January 25, 2018 Share Posted January 25, 2018 1 hour ago, nuordr said: Canada Post says hi 7 Quote Link to comment Share on other sites More sharing options...
BadSeed84 Posted January 25, 2018 Share Posted January 25, 2018 1 hour ago, FightingGoldenDevil said: It needs a new name. XFL feels so dated. The days of Xtreme!!!!! are over. As a kid born in 2000 I just don't like the name. Glad to see the logo is more tame though I think if it has a new name, people would mock it by calling it the new xfl anyways. So might as well call it the XFL! Quote Link to comment Share on other sites More sharing options...
BrandMooreArt Posted January 25, 2018 Share Posted January 25, 2018 the league is little more than an idea right now, so the logo and i suspect the name as well, is just a placeholder for the time being. both are right out of an early 2000s Mountain dew commercial. im not sure who does the WWE branding/marketing (it might even be an internal team) but this could be a project that is wide open for any agency, designer, or uniform manufacturer- although i do expect them to compete with NFL on every level, so id be surprised to see Nike involved in this. early guestimate is UA would like to be a part of it and their team could help with the branding as well if the goal is to “give football back to the fans” id also expect lots of fan larticipation in the naming of teams and selection of designs FWIW, everyone at the Dolphins office is pretty excited to see what happens and are optimistic it will push the NFl and other sports in all levels 2 Quote Link to comment Share on other sites More sharing options...
nickp91 Posted January 25, 2018 Share Posted January 25, 2018 Love the new XFL logo with the red, white & blue standing proud and promising to be family friendly 1 Quote Link to comment Share on other sites More sharing options...
AstroCree Posted January 26, 2018 Share Posted January 26, 2018 Everything to me looks like a placeholder. I can't see them continuing with XFL because it's so dated but Vince has always been out of touch. While it is the more recognizable name, it's for all the wrong reasons. We're still 2 years before the apparent start so we'll have to wait and see. Quote Link to comment Share on other sites More sharing options...
Old School Fool Posted January 26, 2018 Share Posted January 26, 2018 I hope the old teams return. Quote Link to comment Share on other sites More sharing options...
BBTV Posted January 26, 2018 Share Posted January 26, 2018 XFL is better than some generic name like "united football league", "national football association", national league of american football", blah blah blah. 1 Quote Link to comment Share on other sites More sharing options...
Jer15 Posted January 26, 2018 Share Posted January 26, 2018 16 hours ago, Old School Fool said: I hope the old teams return. They won't. Vince said that in the press conference thing yesterday. Quote Link to comment Share on other sites More sharing options...
andrewharrington Posted January 27, 2018 Share Posted January 27, 2018 The logo's drawn quite capably. I like how the small X follows the keyline of the large one, but the verticals of the F and L feel a little light as a result of the X being so fat. I see they wanted the upper right point of the L to perfectly meet the X, but I think they need to slim down the X in the wordmark a little to make it work. I would have even connected the F right into the L (maybe with an angled terminal on both letters), just like the X bleeds right into the F. I would have also stripped it down to a single keyline. As for the marketing so far (give football back to the fans/red, white, and blue), I fear the main focus of this league is going to be an anti-NFL, "where players respect the flag and our heroes" brand. 2 Quote Link to comment Share on other sites More sharing options...
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