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Chorizo to be Added as 5th Sausage in Milwaukee


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From the Milwaukee Journal-Sentinel:


¡Hola, Chorizo!

Brewers look south of the border for new racing sausage



Posted: July 25, 2006

Hey, Hot Dog, Bratwurst, Italian and Polish sausages, guess who's coming to dinner at Miller Park? Meet the Chorizo, a zesty Mexican sausage.

On Thursday, the Milwaukee Brewers and Klement's Sausage Co. are expected to introduce the Chorizo as the newest member of the Famous Racing Sausages, according to a source with knowledge of the promotion.

The sausages, which emerged sometime in the early 1990s at old County Stadium in virtual scoreboard races, have attracted national attention and are a huge fan favorite at Miller Park.

During the 2000 season, the last at County Stadium, the sausages went from virtual to live and began to race around the stadium.

Team officials and Klement's executives were not hungry for publicity Tuesday and remained tight-lipped about the announcement, saying more would be released at the Thursday news conference at Miller Park.

"Don't bank on anything until you see it live," said Dan Lipke, Klement's senior vice president of sales and marketing. "There are a lot of ways we can go with this."

Asked if the Chorizo would be the newest Racing Sausage, Lipke said, "I'm not laying claim that's what you will find."

The newest sausage mascot is expected to be adorned with a mustache and a sombrero and will sport the traditional colors of green, white and red.

At the game Saturday between the Brewers and the Cincinnati Reds, the Brewers will celebrate the first Cerveceros Day as a tribute to Hispanic baseball. Players will wear uniforms with the word Cerveceros, or Brewers, on their jerseys.

No. 1, Bratwurst

Outfit: Green Austro-Bavarian lederhosen

No. 2, Polish Sausage

Outfit: Dark shades and a blue and red rugby shirt.

#3, Italian Sausage

Outfit: Chef's outfit

#4, Hotdog

Outfit: Baseball uniform.

#5, Chorizo, Mexican sausage

Outfit: ?

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It's curious. "Chorizo" is a Castillian word of Argentinean/Uruguayan (not Mexican) origin.

If you know some Castillian, let's go to this link of the Royal Spanish Academy and you'll find that there is not any "Mex" (Mexico) among all the meanings.

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If they add swimming to the race the chorizo should win all the time :)

Seriously, there's a growing Wisconsin Hispanic population and sponsor Klement's Sausage is trying to tap that market.

Hmmmm...do you think we can get Lou Dobbs to wear the costume?

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