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Actual Information about Nike in 2012


DeFrank

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Ah, such naivety. It's certainly not out of the realm of possibility for a marketer to turn a memorial into an opportunity to move more gear. Special edition jerseys with RIP SO-AND-SO inside the collar, special ring-of-honor tribute inscriptions when a team honors someone, etc. It wouldn't be at all beyond possibility for a team to wear 16 different jerseys a year. Keep in mind I don't think that would actually happen, but putting stuff inside the collar at least opens the door for teams to have different jerseys without actually having different jerseys.

Okay, but as he said, jerseys with memorial patches haven't been mass sold to this point. And if manufacturers didn't think fans would buy new jerseys just to have the patch on the chest, why would they buy new jerseys just to have a tiny, subtle catch phrase inside the collar where people don't see it?

The way I see it (and I'm not a collector - hell, I don't even buy jerseys) a patch is an add on and doesn't really make it a different jersey. I can buy a patch and sew it on an existing jersey, or just have a patch collection separate from my jersey collection.

Okay, I thought you were talking about merchandise in general and not appealing to collectors. It might help the collectors' market, but I don't think changing collar slogans would help the much wider-spread merchandise market.

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Ah, such naivety. It's certainly not out of the realm of possibility for a marketer to turn a memorial into an opportunity to move more gear. Special edition jerseys with RIP SO-AND-SO inside the collar, special ring-of-honor tribute inscriptions when a team honors someone, etc. It wouldn't be at all beyond possibility for a team to wear 16 different jerseys a year. Keep in mind I don't think that would actually happen, but putting stuff inside the collar at least opens the door for teams to have different jerseys without actually having different jerseys.

Okay, but as he said, jerseys with memorial patches haven't been mass sold to this point. And if manufacturers didn't think fans would buy new jerseys just to have the patch on the chest, why would they buy new jerseys just to have a tiny, subtle catch phrase inside the collar where people don't see it?

The way I see it (and I'm not a collector - hell, I don't even buy jerseys) a patch is an add on and doesn't really make it a different jersey. I can buy a patch and sew it on an existing jersey, or just have a patch collection separate from my jersey collection.

Okay, I thought you were talking about merchandise in general and not appealing to collectors. It might help the collectors' market, but I don't think changing collar slogans would help the much wider-spread merchandise market.

Right, the average Joe who just has a jersey to wear to games certainly isn't going to drop three bills on a new one just because it says something different inside the collar. Hell, I'm not even saying that the collectors are going to spring for it (though it seems like there are people who want one of everything their team wears) but I'm just saying that one of the reasons for it could be just to give teams more on-field things to sell without changing up their look.

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

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How about some real concrete information? Oh hey, I've got some...

At a "chalk talk" tonight with Redskins GM Bruce Allen, the Redskins 80th Anniversary was brought up. It was briefly mentioned by the GM that the Redskins will have the words "Team Effort Tradition" on the inside collar of each jersey in coordination with Nike taking over. He said all teams will have their own motto. So, there we go. Thought I'd share...

Discuss.

And every single "motto" they come up with will be equally as stupid. This is the NFL. That kind of thing is OK on an Oregon jersey. On an NFL jersey it's silly (and I'd imagine a tad embarrassing.) Does this mean that if a Redskins players leaves as a free agent, he didn't really believe in "Team Effort Tradition?"

The players are pretty much mercenaries. Spare us the facade of trying to make it seem like it's anything other than professional football played by professional players who go to the highest bidder.

Don't get me wrong, I don't have a single problem with players being mercenaries and selling their services to who will pay them the most. I just don't want Nike and the NFL trying to sell me a concept of "team" that really doesn't exist.

Red, you and I usually see eye to eye on most things, but in this instance, I have the urge to say "Lighten up, Frances." No one really expects the players to suddenly feel more strongly about the team because there is a slogan printed inside the collar. However, that doesn't mean this couldn't work well for some teams.

Agreed. It came across a lot more harshly than I intended it to.

 

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Nothing new to add, but I thought it was surprising that a current player has NOT seen the new uniforms for his team.

https://twitter.com/#!/SeanWSpoon56/status/172420215722868737

It's the offseason...and until OTA's start I'm sure 99% of the players are somewhere else other than the team facility and working with their individual trainers. I have no idea when gameday equipment starts to arrive but I'm assuming that we're still a few months out for the full blown shipments to arrive. April 1 is the official date so there's a chance you could start to see photos a few weeks earlier but there's no guarantee.

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I love how they're telling people to wait until Nike jerseys arrive before making a purchase. Unbiased journalism at its best.

I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry

[The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.]

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I love how they're telling people to wait until Nike jerseys arrive before making a purchase. Unbiased journalism at its best.

I took it as more of a "don't buy something full price when that item isn't going to the same in a couple months."

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Whether it's good or bad advice isn't the point. A news source shouldn't be telling people not to buy Reebok jerseys and to wait until the Nike ones come out to spend their money. To a news source, a jersey should be a jersey, regardless of who makes it.

I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry

[The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.]

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I love how they're telling people to wait until Nike jerseys arrive before making a purchase. Unbiased journalism at its best.

I took it as more of a "don't buy something full price when that item isn't going to the same in a couple months."

Except that the Reebok jerseys are on discount right now.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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So I'm sure this has hit somewhere here, but I couldn't find it or figure out a better place for it. The NFL cleats for next year:

nike-vapor-talon-elite-nfl-colorways.jpg

Now, I don't care about the actual shoes, but if you look closely, and if that graphic is accurate, color-wise, then the Eagles and Seahawks are getting color tweaks. Of course, the vapor gloves show both teams in the 2011 colors. Then again, the Seahawks have confirmed a color change.

So it means nothing, necessarily, but it's fuel for speculation.

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I love how they're telling people to wait until Nike jerseys arrive before making a purchase. Unbiased journalism at its best.

i wouldnt expect anything less from PFT

 

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BEHANCE  /  MEDIUM  /  DRIBBBLE

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So I'm sure this has hit somewhere here, but I couldn't find it or figure out a better place for it. The NFL cleats for next year:

nike-vapor-talon-elite-nfl-colorways.jpg

Now, I don't care about the actual shoes, but if you look closely, and if that graphic is accurate, color-wise, then the Eagles and Seahawks are getting color tweaks. Of course, the vapor gloves show both teams in the 2011 colors. Then again, the Seahawks have confirmed a color change.

So it means nothing, necessarily, but it's fuel for speculation.

I really hope so. Those colours are way better than Denim and Lime green.

Watch, the Seahawks will have something related to the 12th man on their collar.

Also, maybe it's the graphic, but the gold on Minnesota and KC's shoes looks a lot darker than it normally is.

.

I noticed that when it came out on Nikes FB along with how much grey KC's had in it and Black Indy's had.

#DTWD #GoJaguars

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I noticed that when it came out on Nikes FB along with how much grey KC's had in it and Black Indy's had.

Indy has black because they wanted to keep their recent tradition of having black cleats. It was a compromise.

I figured as much or something along that line.

#DTWD #GoJaguars

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I noticed that when it came out on Nikes FB along with how much grey KC's had in it and Black Indy's had.

Indy has black because they wanted to keep their recent tradition of having black cleats. It was a compromise.

I figured as much or something along that line.

So speaking of that, is the requirement that NFL teams wear either black or white cleats now dead? In other words, is the Titans' official cleat color now blue, and the Dolphins' official cleat color aqua/orange?

oh ,my god ,i strong recommend you to have a visit on the website ,or if i'm the president ,i would have an barceque with the anthor of the articel .
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