bartodell

LA Clippers New Logos & Uniforms?

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Yes to new colours and logos. The team needs to distance themselves from the Sterling era.

By adding the one thing he hated...... black.

Ba-dum-tssssh!

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More pics from UniWatch:

Screen-shot-2015-04-17-at-11.45.00-PM.pn

Screen-shot-2015-04-17-at-10.34.43-PM.pn

Screen-shot-2015-04-17-at-10.35.11-PM.pn

Screen-shot-2015-04-17-at-10.29.30-PM.pn

That last one make it seem like this is happening unfortunately. The jersey word marks section is particularly interesting.

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Also from UniWatch, and pointed out there, but still worth repeating:

Screen-shot-2015-04-17-at-10.34.29-PM.pn

'Symmetry and wide open structure define this mark, alluding to the agility of basketball players. Classic and balanced projecting a modern identity, a new era.'

'The sweeping lines allude to the horizon as seen from the bridge of a ship, signifying the Los Angeles Clippers steering boldly forward into the future.'

Seinfeld-Leaving.gif

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At least the black and red will be alternates. I can tolerate the home and road scripts. Hopefully there's enough outrage by the fans that the owners put the kabosh on this whole thing.

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'Symmetry and wide open structure define this mark, alluding to the agility of basketball players. Classic and balanced projecting a modern identity, a new era.'

'The sweeping lines allude to the horizon as seen from the bridge of a ship, signifying the Los Angeles Clippers steering boldly forward into the future.'

9945315223_35db00ff68_b.jpg

I was sitting here thinking it took it's inspiration from one of these, but yeah I guess it could be what it said in that picture too. :rolleyes:

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FWIW the logo sheet has copyright dates of 2010. It could just be an old template guideline sheet, but the possibility they could be using a 5-6 year old idea would not be surprising given what it looks like.

More pics from UniWatch:


Screen-shot-2015-04-17-at-10.29.30-PM.pn

That last one make it seem like this is happening unfortunately. The jersey word marks section is particularly interesting.

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FWIW the logo sheet has copyright dates of 2010. It could just be an old template guideline sheet, but the possibility they could be using a 5-6 year old idea would not be surprising given what it looks like.

More pics from UniWatch:

Screen-shot-2015-04-17-at-10.29.30-PM.pn

That last one make it seem like this is happening unfortunately. The jersey word marks section is particularly interesting.

Welcome to logo amateur hour, featuring the Clippers.

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Nothing ruins a blue and red color scheme quite like black. All that black is for is to give them any tangible excuse to invest in black alternates.

The clips were just fine as they were. If anything they should go brighter with the blue and cherry up the red a bit more, rebrand around ships (so much freaking potential in the ship/boat logo world, there being so few of them), and salvage their dignity.

Instead they'll go with this hilariously bad rectangle CLA logo and piss on it in streams of black and grey because reason$.

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It looks like a fake team from a low-budget sports movie.

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So they go from a generic team-word-mark-over-a-basketball logo, to an even more generic abbreviated-team-name-over-a-basketball logo.

Very very groundbreaking.

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Would've like to have seen the Clippers transition into bringing back a Light Blue/Orange color scheme, but this direction for the rebrand is terrible.

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This has to be fake, no team can possibilly make uniforms and logos this amaturishily ugly

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So they go from a generic team-word-mark-over-a-basketball logo, to an even more generic abbreviated-team-name-over-a-basketball logo.

Very very groundbreaking.

this is exactly the sentiment I was going to key on. astounding stuff, Clips.

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The whole set is horrible and extremely awkward to look at. LAC/CLA logo is boring, those two lines make no sense, the font is just dull and adding black just for the hell of it, really?

They need to start over because this is making their current set look classic.

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This has to be fake, no team can possibilly make uniforms and logos this amaturishily ugly

Lukas has apparently received confirmation on several fronts that these are the real deal.

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Not gonna lie I don't hate the black wordmark. However, with every other element being awful it doesn't even come close to saving it.

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