Raymie Posted November 30, 2015 Share Posted November 30, 2015 A new logo is coming to CBS Sports in time for Super Bowl 50.The new logo will be implemented in a new graphics package for SB 50 and will trickle down after the game. The previous logo had been in use since 1981. Link to comment Share on other sites More sharing options...
TheOldRoman Posted November 30, 2015 Share Posted November 30, 2015 Bad change. The current font is distinctive and timeless, I think. It just looks right. The new font looks like Sears and every third company which updated to a "modern" font. Bland, indistinctive and easily forgettable. Link to comment Share on other sites More sharing options...
KittSmith_95 Posted November 30, 2015 Share Posted November 30, 2015 The old one didn't need an update. It was timeless, like TheOldRoman said. Plus, this has "bland" written all over it. Link to comment Share on other sites More sharing options...
Dnice Posted November 30, 2015 Share Posted November 30, 2015 Thumbs down. Link to comment Share on other sites More sharing options...
leopard88 Posted November 30, 2015 Share Posted November 30, 2015 I'll add to the chorus. Bad move -- from timeless, distinctive and well established to bland and generic. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017   /////    Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005  Link to comment Share on other sites More sharing options...
TheRicSlick Posted November 30, 2015 Share Posted November 30, 2015 Echoing what everybody has said, the old logo had character, something that the new logo lacks. I'll hold further judgement until I see it with the new graphics package. Link to comment Share on other sites More sharing options...
habsfan1 Posted December 1, 2015 Share Posted December 1, 2015 It's true about the blandness. But now, they are using the same front as the CBS station logo. They were certainly aiming for uninspired simplicity, but now at least it's consistent. Link to comment Share on other sites More sharing options...
jrodsep Posted December 1, 2015 Share Posted December 1, 2015 Whenever I saw the old logo I always thought of the NCAA Tournament. The new one reminds me to check my appliances extended warranty. Link to comment Share on other sites More sharing options...
AgentColon2 Posted December 1, 2015 Share Posted December 1, 2015 So bland. Link to comment Share on other sites More sharing options...
Gary Posted December 1, 2015 Share Posted December 1, 2015 I know I'm in the minority. But I like it. To me the old logo was too corny Link to comment Share on other sites More sharing options...
BrandMooreArt Posted December 1, 2015 Share Posted December 1, 2015 a logo is only the tip of the iceberg of an identity, and seeing a logo on a blank background like this doesn't show you anything about how it works where it is intended to "live" or how it works with the rest of the identity. the logo isn't really "new", they've changed the typeface and colors to be modern and more unique (royal blue is about as generic as it gets). this typeface and containing shape doesn't need to be more than what it is, and what it is will translate to web, TV, and mobile very well. i have to say it is long overdue for such and upgrade - things have moved along very fast over 35 years and CBS is just now catching up. the iconic eye (designed by legendary designer Paul Rand) stays and will always be the "beacon" of CBS.what we should really be saying here is "we need to see the rest of it". it looks like we'll have to wait until the Super Bowl for that, but there is much more to this than what you see now. but judging from a single shot, i like it a lot so far. Â GRAPHIC ARTIST BEHANCE Â / Â MEDIUMÂ / Â DRIBBBLE Link to comment Share on other sites More sharing options...
RyanMcD29 Posted December 1, 2015 Share Posted December 1, 2015 Although the logo itself is a downgrade, I will say that the classic CBS Sports logo has looked out of place for about 9 years now since they broke out that graphics package in 2006 with the current NFL on CBS logo. Twitter: @RyanMcD29 Link to comment Share on other sites More sharing options...
ConcreteCharlie Posted December 1, 2015 Share Posted December 1, 2015 Out of curiosity were they the first network to have a scoreboard graphic on the telecast? Link to comment Share on other sites More sharing options...
FinsUp1214 Posted December 1, 2015 Share Posted December 1, 2015 I guess I'm in the minority here, but I like the change. The (now) old logo, I feel, has looked a little outdated for some time. And I disagree that the new one lacks personality; the CBS logo itself - an iconic mark, if you ask me - is still very much there and I think they've actually used that font across CBS in its entirety for a couple years in primetime promos and news, so it's nothing they've pulled out of nowhere. It's kind of a "CBS look" already, and I think it works just fine. Link to comment Share on other sites More sharing options...
Old School Fool Posted December 1, 2015 Share Posted December 1, 2015 Out of curiosity were they the first network to have a scoreboard graphic on the telecast?Fox started it in 1994 when they started airing NFL games. I think CBS started doing it in 1998. Â Link to comment Share on other sites More sharing options...
vman Posted December 1, 2015 Share Posted December 1, 2015 The new one is definitely bland and generic, but the old one was hardly timeless. Its best before date was a good 10 years ago. Link to comment Share on other sites More sharing options...
mstein Posted December 1, 2015 Share Posted December 1, 2015 I don't like the new logo, but I wonder if the new graphics package means CBS is finally going to finally convert its full graphics package to 16:9 as they are currently 4:3 with some of the graphics outside of the 4:3 safe box.Maybe, some day, ESPN will stop pushing its graphics into the 4:3 box for ESPN on ABC broadcasts. Link to comment Share on other sites More sharing options...
2001mark Posted December 1, 2015 Share Posted December 1, 2015 Reminds me of PGA on FOX, with absolutely no reference to explain why I think that.Carry on... @2001mark Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted December 1, 2015 Share Posted December 1, 2015 Well, they traded in their iconic logo and typeface for their iconic logo and scoreboard from the 1990s ... and more recently.Easiest place I could find an example was Coach K College Basketball for Sega Genesis in 1995. I always thought it was cool that the game "borrowed" that style.Not sure this is a necessary change, but it still feels like CBS Sports to me, and my guess is the new graphics package will tie into this theme seamlessly. Was that needed? Probably not when your logo and typeface has lasted since 1981. I mean, I don't know if any old logo has ever been as ready-made for a favicon, app button, pinned browser tab, etc. as the CBS eye. Link to comment Share on other sites More sharing options...
DCDuck Posted December 1, 2015 Share Posted December 1, 2015 Yawn.I agree that an update/change was needed... but this just feels bland. Take away the CBS eye and it looks like the button for a mobile banking app. Link to comment Share on other sites More sharing options...
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