Washington Commanders to debut new NFL identity

[DCarp1231]

IIRC, someone in this thread stated that the black helmet is to be worn with the white uniform at some point.

 

How can that be the case when the new rule states that an alternate helmet can only be worn with an alternate uniform?

[Typhoon]

On 2/2/2022 at 4:42 PM, canzman said:

pretty sure this is what we got going on based on the images that have been made available.

 

Dark

White

Alt

canzman, any chance you could mock up a few more of these mixing and matching the pants? I’m sure they’ll be trying out as many possible combinations next year 

[Crabcake]

I’m more and more baffled every time I look at these uniforms. They took a 90-year old team rocking one of the most iconic sports looks in history and turned them into trend-chasing Arena-football Nike-fied 0/10 garbage. Unbelievable.

 

Then again, it honestly is the perfect microcosm for Dan Snyder’s reign as owner, so maybe it’s not all bad. No wait, it is all bad. Every single thing about this redesign is bad. 

[ramsjetsthunder]

On 2/3/2022 at 2:40 AM, Tifq76 said:

Burgundy is ok, especially if you pair with the white pants (BUT OF COURSE YOU GET A BLACK NIKE LOGO)

 

Whites need yellow so bad it hurts. 

 

The BFBS unis may give the most cursed Washington football uniforms a run for their money tbh:

 

 

Irdc, that helmet is sexy

[Bill0813]

The BFBS is Snyder's curse.
90th anniversary (where's the jersey patch?)  was the perfect opportunity to make this the alternate

 

Or a modified version of the Lombardi helmet

 

But noooooooo.  When I think of what could have been and see what they chose it's so frustrating.

[Lights Out]

What I was hoping they'd do is keep the two-tone stripes but also put them on the helmet (similar to UVA's old helmets from back in the day). Maybe bring back the gold pants with stripes that actually match the rest of the uniform, and perhaps also make a gold jersey that sees the field for real this time.  The stenciled custom font and even the camo pattern could have still worked within this general framework without being such a radical and ill-advised departure.

 

Sadly, I have a feeling that the two-tone stripes were intentionally thrown out just because they were associated with the old brand, even though nobody acting in good faith would have complained if they had kept them.

[TBGKon]

The name is different, and I can get used to that.  The three uniforms look like they were each taken from three different options for uniforms and the Washington executive team said we want them all and took one of each.

[Chawls]

13 hours ago, MJD7 said:

 

What about this with the white pants?

[jefrsn]

12 hours ago, Cujo said:

 

Kind of them to celebrate the Raiders, 49ers and Cowboys championship seasons

I noticed that too. Instead of saying 1982 for the 82 season they chose 1983 for the game in January of 83.

[tBBP]

Well, guys...I got some news to report.

 

I will throw my hand up as first to acknowledge some ill-directed vitriol on this thread. But as I've been looking more into the creation of this identity, while also trying to be as objective as possible, I'm not sure just how much Nike Inc. had to do with this, aside from the helmets. From the accounts I've read, Tanya Snyder was heavily involved, as has been said here, and Danny Boy has been wanting to include black for dang near 20 years now, so he got his wish. But according to what I just read in the Washington Post, it seems as if an independent agency called Code & Theory--a digital design agency at that--was largely responsible for this new identity. 

 

See their accounts here: https://www.codeandtheory.com/things-we-make/washington-football-team

 

Make what you will of that. But I will say this: one encouraging thing I take out of this is that it appears that independent design firms/agencies can still get involved in major pro sports branding. The dream is still alive, y'all!

[Moseph]

5 minutes ago, tBBP said:

Well, guys...I got some news to report.

 

I will throw my hand up as first to acknowledge some ill-directed vitriol on this thread. But as I've been looking more into the creation of this identity, while also trying to be as objective as possible, I'm not sure just how much Nike Inc. had to do with this, aside from the helmets. From the accounts I've read, Tanya Snyder was heavily involved, as has been said here, and Danny Boy has been wanting to include black for dang near 20 years now, so he got his wish. But according to what I just read in the Washington Post, it seems as if an independent agency called Code & Theory--a digital design agency at that--was largely responsible for this new identity. 

 

See their accounts here: https://www.codeandtheory.com/things-we-make/washington-football-team

 

Make what you will of that. But I will say this: one encouraging thing I take out of this is that it appears that independent design firms/agencies can still get involved in major pro sports branding. The dream is still alive, y'all!

Code and Theory did the Washington Football Team logos as well, so it makes since why the new 'W' is reminiscent of the last one

[officeglenn]

19 hours ago, tajmccall said:

The only thing you get is something that nobody likes, but nobody hates.  

 

This is the best description of the results of design-by-committee that I've ever heard.

[DCarp1231]

The burgundy helmet and jersey are probably the only two salvageable things about this.

 

The white jersey is fine. I just hope it gets paired more with burgundy pants and the possible gold pants more often than white pants. At least that way, the more evenly distributed color throughout.

 

The black uniform just sucks from head to toe. The helmet is horrendous. The team should just done two gold stripes, the “W” on one side and numbers on the other. Th base of the jersey is whatever. They easily could’ve done gold/burgundy/gold sleeve stripes with stars above.

 

I’m not giving it an F, but holy lord does this set need proper care and affection after the 2026 season.

[Crabcake]

15 minutes ago, DCarp1231 said:

The burgundy helmet and jersey are probably the only two salvageable things about this.

 

The white jersey is fine. I just hope it gets paired more with burgundy pants and the possible gold pants more often than white pants. At least that way, the more evenly distributed color throughout.

 

The black uniform just sucks from head to toe. The helmet is horrendous. The team should just done two gold stripes, the “W” on one side and numbers on the other. Th base of the jersey is whatever. They easily could’ve done gold/burgundy/gold sleeve stripes with stars above.

 

I’m not giving it an F, but holy lord does this set need proper care and affection after the 2026 season.

I’m not sure how any Washington football away jersey that doesn’t contain a trace of gold can be considered “fine.”

[DCarp1231]

11 minutes ago, Crabcake said:

I’m not sure how any Washington football away jersey that doesn’t contain a trace of gold can be considered “fine.”

I’m just trying my best to convince myself it’s a “modern throwback” of this-

 

I know it’s not, but damnit I’m trying like hell

 

[Tifq76]

On 2/3/2022 at 10:45 AM, NFLfan10 said:

 

Praying we at least see these combos. They're a bit less offensive.

These are actually much better than expected. I figured the white pants would help the burgundy (minus the black Nike logo on the front), I didn't see the whites being helped that much by the burgundy pants. These are passable. Now they just need to bury the black unis with the old name and never speak of them again. 

[Guest]

3 hours ago, Bill0813 said:

Or a modified version of the Lombardi helmet

 

The whole point was to get rid of any Native American imagery, which is what they promised to do.  Removing the feathers and leaving the R within a circle would have visually made them "the Washington Republicans."

 

 

[MJD7]

2 hours ago, Chawls said:

What about this with the white pants?

White pants were a little tough to see on a white background, so I took the liberty of making the background gold:

I don't think it works as well as gold pants, since the jersey is more gold-heavy now, but it's definitely preferable to all-burgundy.

[SportsFan12]

I think we have enough teams wearing Washington's shade of yellow pants fairly regularly (Packers, Steelers, both L.A. teams) that they'd be superfluous within the league as a whole.

[throwuascenario]

16 minutes ago, sayahh said:

 

The whole point was to get rid of any Native American imagery, which is what they promised to do.  Removing the feathers and leaving the R within a circle would have visually made them "the Washington Republicans."

 

 

Reminds me more of 

 

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