Miami Marlins 2019 Rebrand

[Marlins93]

7 minutes ago, SilverBullet1929 said:

I found it...

https://player.fm/series/miami-marlins-podcast/ep-111618-beyond-the-bases-elisa-padilla

The employee is Elisa Padilla, the Marlins' new (hired in early 2018) senior vice president of marketing and community relations, speaking the day after the unveiling. Now that I heard it again she says the Marlins and MLB touched bases on ideas and then MLB went and did research and color studies and then presented several concepts to the Marlins who then chose the one they went with. No clue who presented which details and no clue what tweaks or changes were made at any point in the process but MLB definitely did the design work. By her wording it doesn't sound like the Marlins did much in the process but I'm sure that's not true either. Anyone interested I suggest listening as it's only 12 minutes long and the design process stuff is right at the start.

Thanks. What she said more or less aligns with my hunch on how this went down (although I still wonder if a third party firm was involved at any stage, even if their concepts weren't adopted). Of course I strongly disagree with everything she said about the design and colors, but that's probably PR spin too.

[VikWings]

7 hours ago, Marlins93 said:

Those work better than the Marlins black alternate, but they aren't so great, either. At least they aren't nearly enough to convince me that same color on color is a good design choice for jerseys.

 

When I say “worked” I really meant legible from a distance than good looking jersey. Those would also be greatly improved by filling everything white or another contrasting color. The Braves already corrected this.

 

@aawagner011 pointed out why they worked,

[tubby34]

On 4/13/2019 at 9:23 PM, dont care said:

The fact that the only thing I can see kinda easily is the 19 in a still HD photo does not mean it’s easy for announcers who for the most part are watching from the booth, and getting the same video feeds you are getting at home. The uniform was poorly thought out. Also the sheen you are talking about is just the way tackle twill looks, it’s just much worse seeing that it’s black on black so there is a very noticeable difference.

It's baseball though, once you know who is playing what position, or who is at bat.... from a lineup card- they can all be wearing T-Shirts. Especially now when the scorebug TELLS you who is pitching and who is hitting.

3. Anderson RH .300

LHP- NOLA 101 Pitches (98 MPH)

Miami- 0

Phillies- 28

[tubby34]

On 4/15/2019 at 4:44 PM, DG_Now said:

I wouldn't trust a league that's allowing Arizona to walk around in those things to make any good decisions about branding at all.

 

Major League Baseball got weird and dystopic in the late 2010s.

You mean Rob Manfred decided to crap all over tradition and Miami?

[dont care]

16 minutes ago, tubby34 said:

It's baseball though, once you know who is playing what position, or who is at bat.... from a lineup card- they can all be wearing T-Shirts. Especially now when the scorebug TELLS you who is pitching and who is hitting.

3. Anderson RH .300

LHP- NOLA 101 Pitches (98 MPH)

Miami- 0

Phillies- 28

That doesn’t help the people actually at the games who don’t know anything other than who’s up to bat without being shown it explicitly. If I need to do that much research to figure this information out it’s too much effort. As a fan I’d rather just watch and easily identify who’s doing what without having to check the lineup card, and then making sure there wasn’t a pinch Batter/runner, and then making sure the pitching wasn’t substituted between innings without my knowledge. 

[Sec19Row53]

1 minute ago, dont care said:

That doesn’t help the people actually at the games who don’t know anything other than who’s up to bat without being shown it explicitly. If I need to do that much research to figure this information out it’s too much effort. As a fan I’d rather just watch and easily identify who’s doing what without having to check the lineup card, and then making sure there wasn’t a pinch Batter/runner, and then making sure the pitching wasn’t substituted between innings without my knowledge. 

Not to mention the fact that the Official Scorer has to be able to see these changes and read those numbers in order to make it really happen, in the official realm of baseball.

 

Take it from one who knows - jerseys like this suck.

[tubby34]

41 minutes ago, dont care said:

That doesn’t help the people actually at the games who don’t know anything other than who’s up to bat without being shown it explicitly. If I need to do that much research to figure this information out it’s too much effort. As a fan I’d rather just watch and easily identify who’s doing what without having to check the lineup card, and then making sure there wasn’t a pinch Batter/runner, and then making sure the pitching wasn’t substituted between innings without my knowledge. 

I mean, usually the big ol goofy outdated headshot and name on the jumbotron would tell them whose batting. Same thing w the lineup on the jumbotron depicting positions and batting order.

 

But then again, what do I know- I'm a marlins fan and our attendance sucks.

 

[Marlins93]

Ironically, no information whatsoever is provided on the scoreboard in the photo you posted. If the names and numbers on the back of the jerseys are illegible in that situation, how are fans sitting behind the first few rows going to be able to identify players during their warm-ups and other activities?

 

Scoreboards are good at telling fans who's in the batter's box or playing a specific position, but there's a lot of activity on and around the field that generates fan interest and the board is not sufficient for filling in those gaps.

 

Fans rely much more on names and numbers than you are letting on.

[daveindc]

3 hours ago, tubby34 said:

I mean, usually the big ol goofy outdated headshot and name on the jumbotron would tell them whose batting. Same thing w the lineup on the jumbotron depicting positions and batting order.

 

But then again, what do I know- I'm a marlins fan and our attendance sucks.

 

 

 

Are Marlins fans so desperate, they're posting deceptive pics of other parks? 

 

Here's what it looked like as Nats fans made it off the Metro and through the gates:

 

 

 

Here are the facts- 

 

Nationals Park opening day attendance-  42,263 (sell out)

 

Marlins Park opening day attendance- 25,423

 

https://www.mlb.com/gameday/mets-vs-nationals/2019/03/28/565895#game_state=final,lock_state=final,game_tab=box,game=565895

https://www.mlb.com/gameday/rockies-vs-marlins/2019/03/28/567359#game_state=final,lock_state=final,game_tab=box,game=567359

 

Marlins Park is at the very bottom of MLB in attendance:

 

http://www.espn.com/mlb/attendance

 

 

[McGlinchey23]

3 hours ago, tubby34 said:

It's baseball though, once you know who is playing what position, or who is at bat.... from a lineup card- they can all be wearing T-Shirts. Especially now when the scorebug TELLS you who is pitching and who is hitting.

3. Anderson RH .300

LHP- NOLA 101 Pitches (98 MPH)

Miami- 0

Phillies- 28

Haha. Hard to get to 101 pitches when your manager is worried sick once you enter the 5th inning.

[MattMill]

I'm finally getting around to watching more baseball highlights 

 

I'm saddened at seeing and knowing the dark grey alternate Diamondbacks set is still around and still has legibility issues. 

Matte black helmets with matte black logos just do not work either. 

 

It doesn't work there and it doesn't work here

 

I bring them up because after 3-4 years of the dback set being atrocious, nothing has been done. I think this Marlins set is here for a long while. 

http://news.sportslogos.net/2016/11/12/arizona-d-backs-announce-tweaks-to-uniforms-for-2017/

They had little changes but what I saw last night showed me enough. Even with some trim, black numbers on a dark set are less than ideal. 

 

It's crazy because the front teal smaller number is vibrant. The back gradient effect on the jersey, plus sweet, plus a darker number is just bad all around. On TV, or highlights, it's as bad as this Marlins black set. 

 

If the dbacks can't get it right, I don't see a Marlins change for 5-6 years. 

[FiddySicks]

Yeah, so, Hat Club just dropped a BUNCH of Marlins customs and demonstrated how much better this look could be. Some of these are beautiful. The Marlins are run by morons (again). 

 

https://www.hatclub.com/collections/miami-marlins?aff=72

[daveindc]

12 minutes ago, Bucfan56 said:

Yeah, so, Hat Club just dropped a BUNCH of Marlins customs and demonstrated how much better this look could be. Some of these are beautiful. The Marlins are run by morons (again). 

 

https://www.hatclub.com/collections/miami-marlins?aff=72

 

   

[Marlins93]

That white outline of the cap logo on a blue background will always look terrible to me. One of the reasons why I am not so fond of the blue BP jersey because it somehow drains all of the color away. It just looks noisy. Not a fan of the first concept for this reason but it might look better if they thin or get rid of the white. I'd consider it a downgrade for now.

 

The second, with the blue bill, is nice but it still has the problem of a someway ugly, mostly black logo, placed on a black background. That's an upgrade over the current cap but not by much.

[SilverBullet1929]

Mets fashion jersey "inspired" by the Marlins black jersey?

https://www.mlbshop.com/Mens_Majestic_Black_New_York_Mets_Big_And_Tall_Pop_Fashion_V-Neck_Jersey/p-2329231?_s=ak1944mlb-connx&sku=7711700&utm_medium=cse

[CardsFan79]

56 minutes ago, SilverBullet1929 said:

Mets fashion jersey "inspired" by the Marlins black jersey?

https://www.mlbshop.com/Mens_Majestic_Black_New_York_Mets_Big_And_Tall_Pop_Fashion_V-Neck_Jersey/p-2329231?_s=ak1944mlb-connx&sku=7711700&utm_medium=cse

That looks horrible.  The piping on the sleeves looks purple, there is too much spacing between the M and the E, and the drop shadow looks like it used to have color but someone sanded it off.

[Ben in LA]

16 hours ago, Bucfan56 said:

Yeah, so, Hat Club just dropped a BUNCH of Marlins customs and demonstrated how much better this look could be. Some of these are beautiful. The Marlins are run by morons (again). 

 

https://www.hatclub.com/collections/miami-marlins?aff=72

Came here JUST to share their tweet.

 

[Marlins93]

The bottom right is the only one that's an upgrade over the current on-field cap but I wouldn't even wear it with every jersey. The BP cap is way better than all of them anyway.

 

The problem with their "neon" design concept for the cap logo is that it doesn't really work on any background that isn't black. I want there to be so much more blue in this set overall but the logo as is really suffers when on that background. That's why I am not a fan of the blue ST/BP jersey, despite liking that as a color for a solid top alternate. With a wordmark it could be great, though.

[SilverBullet1929]

2 hours ago, CardsFan79 said:

That looks horrible.  The piping on the sleeves looks purple, there is too much spacing between the M and the E, and the drop shadow looks like it used to have color but someone sanded it off.

I believe it is actually purple. Yeah it's bad all around but I thought it was eerie how similar it is to the Marlins alternate.

[CardsFan79]

19 minutes ago, SilverBullet1929 said:

I believe it is actually purple. Yeah it's bad all around but I thought it was eerie how similar it is to the Marlins alternate.

Yeah, I agree.  I believe it's completely based on the Marlins alt.