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NWSL Crest/Kit Unveilings/Changes

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Looks like Louisville's future NWSL team will be going by the name Proof Louisville F.C. Source here. Crest has potential when we see it in full-color... but I sure do hate that name. "Proof"???

 

screen-shot-2019-11-12-at-122720-pm.png

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Like alcohol proof? That’s the only reference I can tie to the word proof and Kentucky. 

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No way, in this era? You bet there's eyeroll marketing-speak masquerading as something profound!

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It takes a lot of intentionally poor work to make every element of a crest look bad when one of those elements is a fleur-de-lis. Congrats to Oof Louisville on a top-to-bottom botching.

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On 10/16/2019 at 8:37 PM, mcrosby said:

Taking a break from Minnesota for a bit. Louisville is on the expansion shortlist, so they're next. Racing Louisville FC's brand is born of the horse racing culture of Louisville. The Fillies use Louisville City colors, and the fleur-de-lis & stars from the Louisville seal. 

 

ekxhnez.png

 

This concept by @mcrosby is light years better. 

 

 

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30 minutes ago, Wings said:

 

This concept by @mcrosby is light years better. 

 

 

 

In that mcrosby's concept is brilliant and this actual team crest is trash, yes.

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2 hours ago, Wings said:

 

This concept by @mcrosby is light years better. 

 

 

 

2 hours ago, Maroon said:

 

In that mcrosby's concept is brilliant and this actual team crest is trash, yes.

 

I prefer my update. Honestly, I don't hate the name but that is the laziest logo. 

jsCqbS5.png

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How long before the PA announcer says "The Proof! The Proof is on fire!" when they get into a long scoring streak?

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We don't need this sports brand; let the mother :censored: er burn.

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23 hours ago, TrueYankee26 said:

Are you kidding me? Proof?? Out of all the dumb names we have seen this takes the cake

 

Cake Louisville FC?

 

🤔

 

15 hours ago, Wings said:

The proof is in the pudding. 

 

Pudding Louisville FC?

 

🤔

 

But if we dared to dream... Pudding Cake Louisville FC.

 

🤯

 

Brandiose would crush all of them.

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On 11/13/2019 at 1:18 PM, Survival79 said:

 

Cake Louisville FC?

 

🤔

 

 

Pudding Louisville FC?

 

🤔

 

But if we dared to dream... Pudding Cake Louisville FC.

 

🤯

 

Brandiose would crush all of them.

 

I can already see the Get Back In The Kitchen Louisville FC jokes lining themselves up. 

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Terrible branding, not even interesting enough to sell outside the niche market to bougie women who like to broadcast their socially acceptable alcoholism.

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The title of this thread led me to believe that there was proof that Louisville was getting a NWSL team.
 

Man that name is awful. It makes the Wild seem like a great name...

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I wasn't sure where else to put this...

 

It seems they've found a trademark filing of Olympique Lyon's rebrand of the Reign:

 

https://mobile.twitter.com/voght/status/1223255521311854593

 

Pretty generic, and a big downgrade IMO. Sad to see the team distance itself further and further from the Seattle community, both literally and in its brand.

 

 

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Too many lions in NWSL.

 

The Reign had one of the strongest, maybe the strongest brand in the league... too bad to see that tossed aside. And I'm gonna miss their color scheme, too.

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New home and away shirts for the Thorns:

Just like last year these are fully custom and on Nike’s newest template. I’m personally not a huge fan of them going with black primaries this time around, but many Thorns fans have been clamoring for a black kit for years now. I do like the rose pattern, though, and I really like the thorn pattern on the away shirt. The away could use some red accents, though. Overall these are pretty sharp, and it’s nice to see them getting fully custom kits again this year. Hopefully some of the other clubs will be getting the same treatment.

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Home shirt reminds me of Manchester United's thirds this year. Not too bad but I liked last year's home shirt better. 

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