Digby 6,580 Posted November 12, 2019 Looks like Louisville's future NWSL team will be going by the name Proof Louisville F.C. Source here. Crest has potential when we see it in full-color... but I sure do hate that name. "Proof"??? 0 Quote Share this post Link to post Share on other sites
BC985 1,407 Posted November 12, 2019 Like alcohol proof? That’s the only reference I can tie to the word proof and Kentucky. 2 Quote Share this post Link to post Share on other sites
TrueYankee26 1,127 Posted November 12, 2019 Are you kidding me? Proof?? Out of all the dumb names we have seen this takes the cake 1 Quote Share this post Link to post Share on other sites
Digby 6,580 Posted November 12, 2019 No way, in this era? You bet there's eyeroll marketing-speak masquerading as something profound! 0 Quote Share this post Link to post Share on other sites
Sodboy13 5,683 Posted November 12, 2019 It takes a lot of intentionally poor work to make every element of a crest look bad when one of those elements is a fleur-de-lis. Congrats to Oof Louisville on a top-to-bottom botching. 0 Quote Share this post Link to post Share on other sites
Wings 2,142 Posted November 12, 2019 On 10/16/2019 at 8:37 PM, mcrosby said: Taking a break from Minnesota for a bit. Louisville is on the expansion shortlist, so they're next. Racing Louisville FC's brand is born of the horse racing culture of Louisville. The Fillies use Louisville City colors, and the fleur-de-lis & stars from the Louisville seal. This concept by @mcrosby is light years better. 6 Quote Share this post Link to post Share on other sites
Maroon 532 Posted November 12, 2019 30 minutes ago, Wings said: This concept by @mcrosby is light years better. In that mcrosby's concept is brilliant and this actual team crest is trash, yes. 0 Quote Share this post Link to post Share on other sites
mcrosby 3,441 Posted November 12, 2019 2 hours ago, Wings said: This concept by @mcrosby is light years better. 2 hours ago, Maroon said: In that mcrosby's concept is brilliant and this actual team crest is trash, yes. I prefer my update. Honestly, I don't hate the name but that is the laziest logo. 5 Quote Share this post Link to post Share on other sites
dfwabel 4,155 Posted November 12, 2019 If you are going with a bourbon themed name, why not make the crest in the shape of a bourbon barrel? 2 Quote Share this post Link to post Share on other sites
GDAWG 1,804 Posted November 12, 2019 How long before the PA announcer says "The Proof! The Proof is on fire!" when they get into a long scoring streak? 1 Quote Share this post Link to post Share on other sites
Sodboy13 5,683 Posted November 12, 2019 We don't need this sports brand; let the mother er burn. 2 Quote Share this post Link to post Share on other sites
Wings 2,142 Posted November 13, 2019 The proof is in the pudding. 0 Quote Share this post Link to post Share on other sites
Survival79 2,113 Posted November 13, 2019 23 hours ago, TrueYankee26 said: Are you kidding me? Proof?? Out of all the dumb names we have seen this takes the cake Cake Louisville FC? 15 hours ago, Wings said: The proof is in the pudding. Pudding Louisville FC? But if we dared to dream... Pudding Cake Louisville FC. Brandiose would crush all of them. 0 Quote Share this post Link to post Share on other sites
FiddySicks 11,202 Posted November 16, 2019 On 11/13/2019 at 1:18 PM, Survival79 said: Cake Louisville FC? Pudding Louisville FC? But if we dared to dream... Pudding Cake Louisville FC. Brandiose would crush all of them. I can already see the Get Back In The Kitchen Louisville FC jokes lining themselves up. 0 Quote Share this post Link to post Share on other sites
the admiral 28,759 Posted November 16, 2019 Terrible branding, not even interesting enough to sell outside the niche market to bougie women who like to broadcast their socially acceptable alcoholism. 0 Quote Share this post Link to post Share on other sites
chcarlson23 1,470 Posted November 18, 2019 The title of this thread led me to believe that there was proof that Louisville was getting a NWSL team. Man that name is awful. It makes the Wild seem like a great name... 0 Quote Share this post Link to post Share on other sites
vtgco 887 Posted January 31, 2020 I wasn't sure where else to put this... It seems they've found a trademark filing of Olympique Lyon's rebrand of the Reign: https://mobile.twitter.com/voght/status/1223255521311854593 Pretty generic, and a big downgrade IMO. Sad to see the team distance itself further and further from the Seattle community, both literally and in its brand. 0 Quote Share this post Link to post Share on other sites
Digby 6,580 Posted February 1, 2020 Too many lions in NWSL. The Reign had one of the strongest, maybe the strongest brand in the league... too bad to see that tossed aside. And I'm gonna miss their color scheme, too. 2 Quote Share this post Link to post Share on other sites
upperV03 7,621 Posted March 15, 2020 New home and away shirts for the Thorns: Just like last year these are fully custom and on Nike’s newest template. I’m personally not a huge fan of them going with black primaries this time around, but many Thorns fans have been clamoring for a black kit for years now. I do like the rose pattern, though, and I really like the thorn pattern on the away shirt. The away could use some red accents, though. Overall these are pretty sharp, and it’s nice to see them getting fully custom kits again this year. Hopefully some of the other clubs will be getting the same treatment. 0 Quote Share this post Link to post Share on other sites
MJWalker45 5,754 Posted March 16, 2020 Home shirt reminds me of Manchester United's thirds this year. Not too bad but I liked last year's home shirt better. 0 Quote Share this post Link to post Share on other sites
