FiddySicks Posted August 13, 2020 Share Posted August 13, 2020 Jesus. Is that pink? Despite recently getting Inter Miami, who looks pretty good, this league REALLY sucks at the branding part of all of this. There’s nothing about this branding package that’s exciting, and the colors are either gaudy (magenta and purple?) Or totally boring (navy and red, snore). That crest is pretty brutally bad, too. This is pretty similar to Cincinnati. They had a really solid (not perfect, but good) look in USL, and transitioned to an MLS package that was a total downgrade. This is what has me terrified for Sacramento’s entry into this league. They’ve been fighting for YEARS to maintain their badge and colors, but apparently they’ve had some really serious problems with the league getting that approved. I have this sinking feeling that we’re going to end up with something stupid like Sacramento United wearing purple and black. If that happens, any interest I’ve had in this whole thing disappears. On 11/19/2012 at 7:23 PM, oldschoolvikings said: She’s still half convinced “Chris Creamer” is a porn site.) Link to comment Share on other sites More sharing options...
BC985 Posted August 13, 2020 Share Posted August 13, 2020 How badly did Real Salt Lake screw up to not be Salt Lake City FC? Link to comment Share on other sites More sharing options...
PlayGloria Posted August 13, 2020 Share Posted August 13, 2020 Colors - 9/10 Crest - 6/10 Name - 3/10 That being said, as a St. Louisan sports nut, I'm sure I will be buying merch by the end of the day Link to comment Share on other sites More sharing options...
Digby Posted August 13, 2020 Share Posted August 13, 2020 7 minutes ago, FiddySicks said: This is pretty similar to Cincinnati. They had a really solid (not perfect, but good) look in USL, and transitioned to an MLS package that was a total downgrade. Wait sorry to thread jack, but is this a commonly held opinion? I thought Cincy's USL look was awful, just that honkin' huge helvetica FC and the soccer ball crown missing an outline and bright vibrant color-clash everywhere. Link to comment Share on other sites More sharing options...
BC985 Posted August 13, 2020 Share Posted August 13, 2020 I would have preferred this: Link to comment Share on other sites More sharing options...
TaylorMade Posted August 13, 2020 Share Posted August 13, 2020 1 hour ago, Digby said: Yet again, a generic name that's already used enough repeatedly in the league. This doesn't feel like the right path for MLS to take, to me. Made considerably worse by the specific fraughtness of STL's city/county dynamic. I do like how the logo is put together, though it feels like it will get dated quickly, and there's little to latch onto in terms of a brand. Interesting choice on the red, hopefully that plus a good jersey design will set them off from Chicago, Dallas and RSL. Only by Orlando, no? I don't consider NYC a "City" team because "New York City" is the locale. Link to comment Share on other sites More sharing options...
TaylorMade Posted August 13, 2020 Share Posted August 13, 2020 1 hour ago, Survival79 said: SLCSC? Never mind. Link to comment Share on other sites More sharing options...
PaleVermilion81 Posted August 13, 2020 Share Posted August 13, 2020 4 minutes ago, BC985 said: I would have preferred this: With McDonald's as their kit sponsor that'd be perfect. Nickname for the team could be the "Golden Arches". Link to comment Share on other sites More sharing options...
BigRed618 Posted August 13, 2020 Share Posted August 13, 2020 3 minutes ago, BC985 said: I would have preferred this: I know a certain restaurant that would very much NOT prefer that. Anyway, I do like the colors, though I find it kinda troubling to see so many people mistaking the red for pink. The arch and rivers design is a beauty, I think I just need to get used to seeing it for a bit. Link to comment Share on other sites More sharing options...
BC985 Posted August 13, 2020 Share Posted August 13, 2020 It’s more the contrast of the arch. If Arch Steel is a color, use it. All of the lines running together creates a very muddied look. Link to comment Share on other sites More sharing options...
Digby Posted August 13, 2020 Share Posted August 13, 2020 4 minutes ago, TaylorMade said: Only by Orlando, no? I don't consider NYC a "City" team because "New York City" is the locale. While that's true, I consider them a "City" team because no other New York sports team uses all three words in their own names. I said this in another MLS thread, but it was genius or coincidence or both that the corporate branding collided with the municipal identity. Link to comment Share on other sites More sharing options...
SCL Posted August 13, 2020 Share Posted August 13, 2020 Simply an atrocious logo. It looks more minor league that other St Louis minor league soccer teams. Link to comment Share on other sites More sharing options...
WSU151 Posted August 13, 2020 Share Posted August 13, 2020 1 hour ago, TaylorMade said: That's gonna get real confusing if Utah ever gets a team. REAL confusing. Especially for SALT LAKE fans. Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
sky1324 Posted August 13, 2020 Share Posted August 13, 2020 Suddenly Charlotte FC's looking a lot better, huh? Very disappointed by STL, I was hoping they could be what Charlotte wasn't and put together and unique name and brand, but they flopped hard for me. Pink is good, this magenta is gaudy and if there's yellow in the package, where is it in the logo? The arch/river thing is just way too abstract to work well, not to mention all the lines being the same color make it worse. This is impressively bad, at least CLTFC managed to have a solid crest and colors. And as for the name, I don't mind having another City FC, but from what it seems like there's a big split between St. Louis "city" and St. Louis County. If so, this seems like a missed opportunity to unite the two under a different name. Holding out hope that Sacramento can keep Republic and their crest. the user formerly known as cdclt Link to comment Share on other sites More sharing options...
SFGiants58 Posted August 13, 2020 Share Posted August 13, 2020 Thank bleep it isn’t Spirits. That was the worst option of the set. Otherwise, it’s pretty terrible. The colors are fine (but used poorly in the crest), but the logo is a mess of competing lines and the name will alienate a bunch of folks in the County (a big chunk of the potential fanbase). MLB: Project 32 (Complete), MLB: The Defunct Saga (Complete) Link to comment Share on other sites More sharing options...
PrimalCookie Posted August 13, 2020 Share Posted August 13, 2020 Their emphasis of City (St. Louis CITY SC) is strange. Reminds me of how the Heat tried to be the "Miami HEAT" for a few years. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted August 13, 2020 Share Posted August 13, 2020 Also am I the only one who think the red looks pink? trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
TrueYankee26 Posted August 13, 2020 Share Posted August 13, 2020 34 minutes ago, BC985 said: How badly did Real Salt Lake screw up to not be Salt Lake City FC? Very trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
sky1324 Posted August 13, 2020 Share Posted August 13, 2020 2 minutes ago, Magic Dynasty said: Their emphasis of City (St. Louis CITY SC) is strange. Reminds me of how the Heat tried to be the "Miami HEAT" for a few years. IMO trying to stylize your name like that is incredibly stupid. The RedBlacks do it as well and it looks dumb. Are poor copywriters going to have to write out St. Louis CITY Soccer Club every time the team refers to itself? 1 minute ago, TrueYankee26 said: Also am I the only one who think the red looks pink? No, it looks very magenta to me, which is just a gaudy shade of pink, which is a dignified and glorious color. the user formerly known as cdclt Link to comment Share on other sites More sharing options...
FroBroStudio Posted August 13, 2020 Share Posted August 13, 2020 Not a bad crest, But some elements need tweaking. The typeface used is fine but the placement seems to be the major issue. Colors are fine but if you have it, use it. And the Gateway Arch needs a better definition. Overall, not a bad crest however, a few elements need tweaking to make it a great crest. Link to comment Share on other sites More sharing options...
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