General Motors Unveils New Logo

[DNAsports 5,831]

[QCS 2,631]

Personally not a fan, I'm really surprised to see a gradient in this day and age. I thought the previous logo was really strong and didn't need any changes.

[EddieJ1984 1,672]

57 years and THIS is what they replace it with? some 2010 looking trendy logo?

[TrueYankee26 1,134]

The G looks like goodwill. Goodwill Motors?

Dear Goodness another terrible rebrand.

[EddieJ1984 1,672]

Just now, TrueYankee26 said:

The G looks like goodwill. Goodwill Motors?

Dear Goodness another terrible rebrand.

 

I thought of goodwill too.

[JerseyJimmy 1,271]

GM be like "man you know what I miss? Web 2.0."

[kmccarthy27 305]

I wonder if this means we may see logo/wordmark changes to their brands. 

 

 

Also...

"The final major change is a line that sits beneath the "m" to create an electric plug out of the white space in the letter m"

https://www.cnet.com/roadshow/news/general-motors-new-logo-reveal-electric-future/

[SFGiants58 14,268]

3 minutes ago, JerseyJimmy said:

GM be like "man you know what I miss? Web 2.0."

 

Well, given what I've learned of GM, they may just be stuck in the Web 2.0 mindset. GM seems to be consistently behind the times in nearly all areas, going back to the '70s. Look at their post-1973 Arab Oil Embargo attempt to create a "small, affordable car."

 

 

[JerseyJimmy 1,271]

1 minute ago, SFGiants58 said:

Look at their post-1973 Arab Oil Embargo attempt to create a "small, affordable car."

 

U N S A F E    F O R    H I G H W A Y    U S E

[stumpygremlin 471]

GM redesigns corporate logo as it focuses on electric vehicles (cnbc.com)

Per this CNBC link, the logo can also be flat-colored, without the gradient

[GeauxColonels 733]

1 hour ago, kmccarthy27 said:

Also...

"The final major change is a line that sits beneath the "m" to create an electric plug out of the white space in the letter m"

 

[burgundy 2,116]

GM's logo has always sucked, but now it sucks while chasing long-outdated trends.

 

[See Red 2,099]

2 hours ago, kmccarthy27 said:

"The final major change is a line that sits beneath the "m" to create an electric plug out of the white space in the letter m"

 

That's a stretch.

 

Very much not a fan of this.  Should have at least kept it white lettering on blue.

[Cujo 4,894]

[placard for when this logo is replaced in 2030]

[sc49erfan15 2,374]

It's not like the old logo was good, but it was simple enough, pretty boring, and you really didn't think about it because it didn't actually appear on cars. (At least I don't remember it being on cars.)

 

This is awful. Without the gradient, it's passable.

[BBTV 20,227]

I think it makes sense given where the company is heading.  It's not like it appears on actual cars.  I prefer the "tougher" current logo, but this does make sense.

[the admiral 28,777]

This is not good for America.

[Digby 6,620]

22 hours ago, JerseyJimmy said:

GM be like "man you know what I miss? Web 2.0."

 

My first thought was "When did GM get lumped in with the Adobe Creative Suite?"

[steve61 170]

2 hours ago, sc49erfan15 said:

It's not like the old logo was good, but it was simple enough, pretty boring, and you really didn't think about it because it didn't actually appear on cars. (At least I don't remember it being on cars.)

 

This is awful. Without the gradient, it's passable.

True, it wasn't a badge in the traditional sense but for some reason I remember the logo from childhood appearing on the seatbelt button of every GM car we ever owned.  

[AFirestormToPurify 325]

On 1/8/2021 at 12:40 PM, EddieJ1984 said:

57 years and THIS is what they replace it with? some 2010 looking trendy logo?

This. It already looks dated and it's obviously gonna age like milk. The old logo was timeless