Foxxtrot44 Posted June 17, 2022 Share Posted June 17, 2022 5 minutes ago, JuicedSportsNow said: Jazz rebrand already being trashed in their own newspaper haha Andy Larsen: The Utah Jazz’s new jerseys are awful — and clearly, the team knows that 1 3 Quote I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
chakfu Posted June 17, 2022 Share Posted June 17, 2022 2 hours ago, FinsUp1214 said: I think that’s what I’m getting the biggest kick out of. They’ve got to be aware of how obvious thier mea culpa was, right? In a way it almost feels like a really weird victory in that better branding, while still not being the primary, prevailed anyways by being pushed more than the rebrand itself. It’s no doubt embarrassing, and the black/yellow isn’t going away, but from a purple fan’s standpoint I’m kind of enjoying that and feel like purple had the last laugh here. Yes. It's embarrassing and hilarious, but better than doubling down on black + yellow! Replace the black with purple and it's not that bad. Pretend the black is purple like I did with the Navy? 3 Quote Link to comment Share on other sites More sharing options...
Haz_Matt Posted June 17, 2022 Share Posted June 17, 2022 Pretty much what a lot of us already suspected. Smith has no connection to the fans or clue what they like. He's all about the fact of "hey, look at me. I own a team, aren't I cool" 6 1 Quote Link to comment Share on other sites More sharing options...
chakfu Posted June 17, 2022 Share Posted June 17, 2022 1 hour ago, Survival79 said: Ain't no mountain high enough. Classic motown, famous for jazz...almost as famous as utah 1 4 Quote Link to comment Share on other sites More sharing options...
chakfu Posted June 17, 2022 Share Posted June 17, 2022 1 hour ago, Foxxtrot44 said: Adding on to this, purple seems to be broadly popular. During the double blue era, the 80's green and purple throwbacks were *very* popular. Easily contributed to the revival of the J-Note. We're now 10 years+ down the road and playing to a different nostalgia base. So the purple is interpreted through the 90's lens now. In 10 years will Jazz fans be clamoring for baby blue throwbacks? Certainly if we can't get the brand nailed down. The solution seems so patently obvious (just combine the J-Note with the 90's colors, maybe tweak the sky blue to line up with the 00's) that I'm honestly surprised it's been veered around so much at this point. I'd say drop the copper (and probably leave out the green) and include the yellow. Maybe with the baby blue every era is tied together. Quote Link to comment Share on other sites More sharing options...
JuicedSportsNow Posted June 17, 2022 Share Posted June 17, 2022 38 minutes ago, JuicedSportsNow said: Jazz rebrand already being trashed in their own newspaper haha Andy Larsen: The Utah Jazz’s new jerseys are awful — and clearly, the team knows that From the article: "At first, Smith wanted the team to rebrand to simply black and white, but the league office and Nike refused that, seeing as the San Antonio Spurs and Brooklyn Nets already own that color scheme. Their compromise was this: the Jazz could go to black and white if they added a third primary color. So instead of choosing any one of the colors the team had already worn, he picked a new one: a unique highlighter yellow." Jazz didn't even want yellow. But they had to pick something. Did they go to the 2014 Nike Store when they did it? 4 Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted June 17, 2022 Share Posted June 17, 2022 19 minutes ago, chakfu said: Replace the black with purple and it's not that bad. um...Lakers? Jazz didn't want yellow. But THEY ALREADY HAD GOLD!!! At least that would have some connection to history and black would be the only new color. Yeesh. If they contacted some STH's in the concept stages of this, it would have been shot down immediately. I wish teams would get the fans involved instead of "we want this, like it or not". 4 Quote Last updated 5/23 Link to comment Share on other sites More sharing options...
bowld Posted June 17, 2022 Share Posted June 17, 2022 1 hour ago, Berlin Wall said: I'm stunned that there isn't more talk about this uniform. The base of it is insanely good. They should just switch the black with sky blue or teal and they would have their perfect uniform for forever. Totally agree. They would have a top 10 look with a full set like this one 2 Quote Link to comment Share on other sites More sharing options...
McCall Posted June 17, 2022 Share Posted June 17, 2022 22 minutes ago, chakfu said: Yes. It's embarrassing and hilarious, but better than doubling down on black + yellow! Replace the black with purple and it's not that bad. Pretend the black is purple like I did with the Navy? The colors aren't the only sh***y part of this look. 2 Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
McCall Posted June 17, 2022 Share Posted June 17, 2022 1 hour ago, Berlin Wall said: I'm stunned that there isn't more talk about this uniform. The base of it is insanely good. They should just switch the black with sky blue or teal and they would have their perfect uniform for forever. Are we sure that's black and not a darker purple or navy? The lighting is pretty dark. Makes it hard to distinctly tell. 1 Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
8BW14 Posted June 17, 2022 Share Posted June 17, 2022 What happened to the “ice blue color”?Didn’t the AllStar logo for Utah use a very dark green that was almost black, kinda like Oregon’s nightmare green? I think pairing that with the purple gradient/yellow and/or the ice blue could be a very Utah Jazzy color scheme that kinda ties all their eras/color schemes together. I think it works in my head anyway. 5 Quote Link to comment Share on other sites More sharing options...
frosty06306 Posted June 17, 2022 Share Posted June 17, 2022 5 Quote Link to comment Share on other sites More sharing options...
chakfu Posted June 17, 2022 Share Posted June 17, 2022 56 minutes ago, Haz_Matt said: Pretty much what a lot of us already suspected. Smith has no connection to the fans or clue what they like. He's all about the fact of "hey, look at me. I own a team, aren't I cool" Pretty obvious but a good summary. Good reminder that it's about damage mitigation. 3 Quote Link to comment Share on other sites More sharing options...
flyersfan Posted June 17, 2022 Share Posted June 17, 2022 Ya know, Donovan Mitchell has every right to request a trade at this point after this 3 3 Quote Link to comment Share on other sites More sharing options...
DJT Posted June 17, 2022 Share Posted June 17, 2022 3 hours ago, sharplcd said: If only the whole rebrand was centered around this! I REALLY want to see some people's mock ups based off this jersey. Tweak the colors slightly. Make a white version, a black version and this would be a perfect set. 9 Quote Link to comment Share on other sites More sharing options...
kolob Posted June 17, 2022 Author Share Posted June 17, 2022 This rebrand EXUDES excitement ... 3 4 2 Quote "I always wanted to be somebody, but now I realize I should have been more specific." Lily Tomlin Link to comment Share on other sites More sharing options...
WSU151 Posted June 17, 2022 Share Posted June 17, 2022 35 minutes ago, DJT said: I REALLY want to see some people's mock ups based off this jersey. Tweak the colors slightly. Make a white version, a black version and this would be a perfect set. A black, purple, and white set would have strong Sacramento Kings vibes, IMO. 2 Quote Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
DJT Posted June 17, 2022 Share Posted June 17, 2022 5 minutes ago, WSU151 said: A black, purple, and white set would have strong Sacramento Kings vibes, IMO. Thats true. They would have to add some teal/copper probably 2 Quote Link to comment Share on other sites More sharing options...
FinsUp1214 Posted June 17, 2022 Share Posted June 17, 2022 The wordmark and numbers literally look like a manufacturing mistake. They’re massive! You could see those things from space! Man alive! 8 Quote Link to comment Share on other sites More sharing options...
Rockstar Matt Posted June 17, 2022 Share Posted June 17, 2022 I’ve long thought the NBA desperately needs a black and yellow team, but not like this. These are awful. They’re not quite practice jersey but more a mixture of practice and summer league jerseys. One of the more tone deaf rebrands I’ve ever seen in the NBA. 8 Quote Cowboys - Lakers - LAFC - USMNT - LA Rams - LA Kings - NUFC Link to comment Share on other sites More sharing options...
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