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Winnipeg Jets Release Logo


OchentaYOcho88

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I see that it's up in the team logo navigation bar at the top of NHL.com. It really doesn't look good at that size - it's not really distinguishable as anything other than a circle with a blob in it. It'd be nice if there was an alt with a more distinct shape (yes, I get the significance of the circle and all) that they could use up there, or just go with the wordmark since the limitation seems to be the height rather than the width (basing on how much horizontal space the Caps logo takes up.)

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

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I'm not much of an NHL fan, but I've got to get something with this logo on it. I love the roundel idea with the jet (and even the maple leaf; I know that aspect kills some posters), and I think the wordmark and secondary logos are really good. I was hoping that the roundel logo would be a secondary, but otherwise great job here.

Don't see why it would "kill" anyone. It's a beautiful rounded and logo. And the fact that it somewhat resembles a CF-18 is even more appropriate.

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Logo set is the definition of "meh" to me. I do like the fact that the primary circle mark doesn't contain any useless text like "Winnipeg Jets hockey club" or some other obvious nonsense.

Not seeing the significance of the maple leaf in the second or tertiary mark. Sorry, you can't sell that one as belonging to the roundel. In the script logo it definitely detracts, as pointed out previously. But at least no one can forget what country they're from, and that's the important thing, right?

Hmmm... and no one has a problem with FOUR teams using stars prominently in their logos? -Dallas, Columbus, Washington, Minnesota (both primary & secondary)...

i dont think the star is to America what the maple leaf is to Canada. a red maple leaf screams Canada, its a symbol of the nation. America is a little more boring. the star is a graphical element with much more flexibility. for Columbus its part of the state flag (granted based on 'ol glory) and the same with Dallas. the recognition and brand association is way different with these 2 shapes. ask someone what he thinks of when he sees a star and you'll get a lot of different answers, and it probably varies on what part of the world or even state hes from. ask a person what they associate the maple leaf with and its either canada or a tree

 

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I see that it's up in the team logo navigation bar at the top of NHL.com. It really doesn't look good at that size - it's not really distinguishable as anything other than a circle with a blob in it. It'd be nice if there was an alt with a more distinct shape (yes, I get the significance of the circle and all) that they could use up there, or just go with the wordmark since the limitation seems to be the height rather than the width (basing on how much horizontal space the Caps logo takes up.)

If they had used the traditional logo from the old incarnation of the Jets, it would look like an indistinguishable blob on the NHL navigation header too. In fact, the BEST NHL logos look crappy there (Oiliers, Bruins look kind of mushy in that nav bar).

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I think if you took the leaf/plane out of context, you would never know that it was supposed to be either a RCAF jet or a maple leaf. It looks like a spaceship. The real one is better.

Is that aircraft decepticon or autobot?

Most airborne Transformers are Decepticons :D

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I think if you took the leaf/plane out of context, you would never know that it was supposed to be either a RCAF jet or a maple leaf. It looks like a spaceship. The real one is better.

Is that aircraft decepticon or autobot?

Most airborne Transformers are Decepticons :D

And now you know. And knowing is half the battle.

Wait. Wrong slice of my childhood.

Anyway, would that make the logo unveiling a coronation of Starscream?

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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I think if you took the leaf/plane out of context, you would never know that it was supposed to be either a RCAF jet or a maple leaf. It looks like a spaceship. The real one is better.

Is that aircraft decepticon or autobot?

Most airborne Transformers are Decepticons :D

And now you know. And knowing is half the battle.

Wait. Wrong slice of my childhood.

Anyway, would that make the logo unveiling a coronation of Starscream?

Considering the colours....yes!

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From somewhere on my Twitter feed, Chipman says the only red in the Jet*s uniforms will be the maple leaves on the crest and secondary shoulder patches.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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I agree. I wonder if stitching an/or embroidery provide more contrast and separation between the jet and the leaf. Using sparkle silver on the lighter half of the jet, or using twill for one shade of the leaf, and embroidery for the other, could help accomplish that. In the end, what matters is how it looks on the ice. If that's the case, I could forsee a situation similar to my feelings on the Twins' throwbacks; there's really no redeeming value in that outdated, wonky script, but put it on that uniform and somehow, it looks so much better than it has any right to.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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The more I look at the primary, the more I like it. And besides, people in Winnipeg seem to love it, and that's what counts in the end. I'd still like one big red jet whose nose makes its way into the cutout of the roundel, sans leaf, but I can deal.

Nothing redeems the other two messes, though. My mind is made up there.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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From somewhere on my Twitter feed, Chipman says the only red in the Jet*s uniforms will be the maple leaves on the crest and secondary shoulder patches.

This is a VERY good idea IMO.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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159446.jpg

The embroidery here adds a level of depth, and creates a level of separation between the jet and the leaf that's missing from the flat graphic. Definitely improves the look.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

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159446.jpg

The embroidery here adds a level of depth, and creates a level of separation between the jet and the leaf that's missing from the flat graphic. Definitely improves the look.

And the "objects" in the roundel being bigger helps too. Having the nose of the jet going into the "notch" doesn't make it seem so out of place. I know the true size on the actual logo is pretty much equal to the RCAF, but from a sports logo standpoint this looks much better. And the two-toned colors of the leaf and jet look a lot better embroidered than they do in the graphics. Not as cliparty.

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The embroidery works better because you don't get the outlines around the objects, which is my least-favo(u)rite part of the logo.

I'm not a fan of the shading, but I could deal with it (on the jet at least) if there wasn't the dark gray outline around the light side of it. That is what gives it the "clip art" look IMO.

The other thing that bothers me a bit is the stem of the leaf - it shouldn't be pointy like that. Since the top points are obfuscated by the jet, having a point at the bottom almost makes the leaf seem upside down.

Also, the shading in the leaf just makes the whole thing have too many colors - two grays, two reds, two blues (well, only one in the logo I guess) = 6. Just off the top of my head (so I could be mistaken) I don't think there are too many "great" logos that have more than 3 colors (not counting white), with a lot using only 2.

I think that as I mentioned before, the size of the objects in the circle just make it appear muddy when scaled down (though it looks like they adjust for the embroidered version, so maybe there's actually a separate spec for small-size repro.)

They're on the right track though... which is more than we can say about a lot of other recent unveilings.

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

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