nash61

Best Logo Refreshes

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For this topic, I'm looking for the best refreshes of existing logos that keep the basic structure intact, just bringing it into the modern era.

My personal favourites:


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The Detroit Lions have done a pretty good job of this over the years.

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There are some really subtle ones that you can see on the mothership. Many would consider the Dolphins' 1997 refresh as a suitable contribution to this thread, but they made several small adjustments to their logo before that. There's the position of the animal within the sun, of course, but the definition was enhanced slightly, I think in 1989 or so. The Broncos from 1993-96 had a slightly clearer and more detailed horse jumping through the D than before. In the pre-Internet days, little changes could be made without a bunch of hype. Nowadays teams aren't so lucky, with the likes of this site around.

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5 minutes ago, selby56 said:

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Why the team doesn't use this is absolutely mind boggling.

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14 minutes ago, tigerslionspistonshabs said:

Why the team doesn't use this is absolutely mind boggling.

I wonder if part of the problem is that it's hard to center. The original logo had so much going on left of the circle that your eye didn't need the circle to be in the middle of the jersey to look right. The logo as a whole was pretty rectangular, so it was okay that the circle was not centered on the jersey/other applications. Similar thing as the Red Wings logo. You don't need the wheel to be centered on the jersey because the whole logo overall is wider.

 

The updated logo, however, is much closer to being an overall square than a wide rectangle. Your eye would want the circle to be centered on a jersey, but it wouldn't be because of the stuff that breaks the left side of the circle. If you center the whole logo on the jersey it looks off because the circle is just off-center. If you center the circle on the jersey, it still looks off because of the elements to the left. 

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3 hours ago, Jezus_Ghoti said:

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The current one too. But the OG remains the best.

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5 hours ago, tigerslionspistonshabs said:

Why the team doesn't use this is absolutely mind boggling.

 

Probably because the owner has no clue as to what he is doing.  I don't know why they even bothered coming up with it in the first place.

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dai-ohio-state-athletics-logos.0.jpeg

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19 minutes ago, KRZYBDGRZ said:

dai-ohio-state-athletics-logos.0.jpeg

That’s not the actual update, but a filled in version of the previous. On the current, ST and TE do not touch.

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fsu-spear-logo-clipart-1.jpg

 

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I will not say the same for Chief Osceola, however... I didn't care much for the execution of it when it was updated; today, I still don't. Nonetheless I've accepted it.

 

(Tangentially related: I also don't care much for the "new" garnet. I know it's just Nike's standardized "dark red" color, same as they use for Alabama, Arkansas, probably USC, too--but I much prefer the brighter, "redder" garnet we used to have and I want it back. A richer gold would probably help, too.)

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9827_ottawa__redblacks-primary-2014.png

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593818200fa26.image.gif51-516558_davidson-wildcats-logo.png

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On 11/19/2018 at 12:58 PM, tigerslionspistonshabs said:

Why the team doesn't use this is absolutely mind boggling.

It’s the Senators. 

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