jrodsep Posted June 18, 2015 Share Posted June 18, 2015 Balmer unveiled the logo on Conanhttp://teamcoco.com/video/steve-ballmer-new-clippers-logo?playlist=featured-videosThe Nail Clippers logo looks better than the crap they unveiled. Link to comment Share on other sites More sharing options...
DCDuck Posted June 18, 2015 Share Posted June 18, 2015 My eyes are bleeding.Seriously... it's just that terrible. Link to comment Share on other sites More sharing options...
Old School Fool Posted June 18, 2015 Share Posted June 18, 2015 Everything is 100% official. The team site and social media pages have fully made the changes and the jerseys are out. They even did a Funny or Die video for some reason.Here's a video that makes the logo look cool but unfortunately, I think that's only time it looks cool.http://www.nba.com/clippers/new-look.-next-era.Good luck to the Clippers with this one, they're gonna need all the luck in the world to make this work out. It's being trashed on Twitter and other sites hard. Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted June 18, 2015 Share Posted June 18, 2015 I mean, if it's some kind of ironic take on sports branding I can go with it. If it's sincere, it's showing a severe lack of taste.It's not just that it's ugly but more that it's stupid. It's a stupid logo and the Clippers should have known better. 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
Cujo Posted June 18, 2015 Share Posted June 18, 2015 The entire set Link to comment Share on other sites More sharing options...
CubsFan4Life Posted June 18, 2015 Share Posted June 18, 2015 The new worst logo in professional sports! Link to comment Share on other sites More sharing options...
DCDuck Posted June 18, 2015 Share Posted June 18, 2015 At the very least the OKC Thunder logo looks like it was designed by professionals (even if it looks nothing like a logo for a professional basketball franchise).This? This looks like something pulled right off of a concept sheet done by a first-year design student. Everything about this fails, from the logo to the wordmark to the jerseys. Absolutely atrocious. And not "gaudy and might grow on you in a while" like the Seattle Seahawks' new threads or "bold and unique" like the Tampa Bay Buccaneers new threads. These are just plain bad. Lazy, dull, and hideous. Link to comment Share on other sites More sharing options...
Lights Out Posted June 18, 2015 Share Posted June 18, 2015 Wow, the wordmark looks absolutely atrocious on an actual jersey. It actually looks like a Chinese counterfeit. There was no need to get rid of the baseball-style scripts when the rest of the uniform stayed the exact same. POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
C's Posted June 18, 2015 Share Posted June 18, 2015 I don't hate the uniforms as much I thought I would. The logo is AIDS though.I like it better than OKC's identity, and I definitely don't think it's a Jags/Bucs type debacle. Link to comment Share on other sites More sharing options...
keynote Posted June 18, 2015 Share Posted June 18, 2015 Putting aside whether the new logo package works or not:Why would the team post those photoshopped images of Blake in the new uni, instead of just doing a proper photoshoot of players showcasing the new unis like every other team does? And why would the team try to digitally update the uniform on game footage? Who does this when they roll out a rebrand? Link to comment Share on other sites More sharing options...
bowld Posted June 18, 2015 Share Posted June 18, 2015 Wait... Are they using last year's uniform and slapping the new logo/wordmark on them? Link to comment Share on other sites More sharing options...
AndrewMLind Posted June 18, 2015 Share Posted June 18, 2015 Even with all of the design apps available, are we honestly surprised that Ballmer decided to use MS Paint? Link to comment Share on other sites More sharing options...
NickSixers Posted June 18, 2015 Share Posted June 18, 2015 The video I watched on their site featured a ship. (And bizarre digitally morphing uniforms.)They used a ship to introduce a logo set that went out of its way to OMIT any nautical imagery. What the hell? This makes literally NO SENSE. I thought their idea from the leaked slides was to be about LA and LAC without the legacy nautical flags, ships, etc. Now they focus the intro video for a new identity that has nothing to do ships around A BIG SHIP?My god, they really have no clue what they're doing. Link to comment Share on other sites More sharing options...
BlackBolt3 Posted June 18, 2015 Share Posted June 18, 2015 This might be one of the most botched rebrands in recent history. Like all around, nothing good came out of this, it leaked multiple times, and no one seems to like it. I don't think I've ever seen something so bad like this in my life. Link to comment Share on other sites More sharing options...
Cujo Posted June 18, 2015 Share Posted June 18, 2015 Not sure how a the "CLA" logo constitutes as Embracing Los Angeles -- but it makes for a good laugh, nonetheless! Link to comment Share on other sites More sharing options...
MadmanLA Posted June 18, 2015 Share Posted June 18, 2015 They're supposed to give away new t-shirts featuring that abortion of a logo all throughout tomorrow in a different areas of the city (at least 32 different locations). Ballmer himself is scheduled to make an appearance at a Downtown L.A. cupcake shop in the midday, giving away shirts.Doc and Ralph Lawler will be at Pink's (a famous hot dog stand in Hollywood) at lunch time. Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted June 18, 2015 Share Posted June 18, 2015 The curved lines in the primary Clippers wordmark symbolize the horizon of the ocean as seen from the bridge of a Clipper ship alluding to the teams nautical theme roots.Well there you go. The new logo *is* a ship. Link to comment Share on other sites More sharing options...
DCDuck Posted June 18, 2015 Share Posted June 18, 2015 Not sure how a the "CLA" logo constitutes as Embracing LA, but it makes for a good laugh nonetheless.Reading the whole explanation was worth a good laugh. I truly feel sorry for whoever had to try to spin this dismal failure of a rebrand as something positive. Link to comment Share on other sites More sharing options...
swilson160 Posted June 18, 2015 Share Posted June 18, 2015 "Legacy elements include the base structure of the uniforms..." Meaning we slapped the new logo, wordmark and fonts on the old template. Why on Earth would you do this? You go to the trouble to have your seven-year-old draw a new logo and uniforms with graph paper, a protractor and markers, and you can't even give him an extra cookie so he can stay awake and finish the job?And the fact that they KNEW these logos were being ripped on the internet a month ago and actually createf a video making fun of bad logos is just utterly bizarre.This is just the most amateur rebranding effort from start to finish I've ever seen in a major sport, and it isn't even close. Link to comment Share on other sites More sharing options...
mafiaman Posted June 18, 2015 Share Posted June 18, 2015 Not sure how a the "CLA" logo constitutes as Embracing Los Angeles -- but it makes for a good laugh, nonetheless!Comically bad. Link to comment Share on other sites More sharing options...
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