LA Clippers New Logos & Uniforms?

[29texan]

[suns1977]

So... You have all sans serif and block based logos throughout, but then your numbers are serifed and angular. Then you have a black wordmark, and no black anywhere else on the jersey (besides the number outline). Did nobody review this design? I mean seriously, how freaking bad are your design sensibilities to think that this looks good?

Also, the Clippers new slogan should be: "Giving LA a biiiiiiiiig hug."

...and adding to the poopiness of this new set is the awful use of the replica jersey.

I HATE how replica jerseys look and this set just insulted the awfulness of the replica design. Didn't know that was possible.

[JESSEDIEBOLT]

Cannot believe this is actually official.

It's even worse that they're still using the same uniforms and only adding new logos and word marks. What a freakin joke.

[TheGiantsFan]

I hope the Clippers realize how much people hate these and have to rebrand this sorry excuse of a rebrand.

[redlegs420]

Make it stop! Make it stop! How could a professional sports club be this aesthetically stupid in this day and age.

I am a huge Clipper fan and agree with you 100%. I wish they would have taken some fan input. It's a bitter pill to swallow having to watch my guys play in those for the unforeseen future.

[DG_ThenNowForever]

Oklahoma City gets a slight pass from me because for as dumb as their logo is, their actual uniforms look nice.

There really aren't any redeeming qualities of this new Clippers set that I can see, outside of the sheer ballsiness of it. But ballsy isn't a virtue in and itself.

[PhlyBoy]

Worst new identity for all sports in recent memory? I'm saying yes. Awful everything. New owner, same clippers

[VikWings]

Side stripe things remind me of the Kings. Such an atrocious rebrand. LA ClipArts

[TheOldRoman]

Oklahoma City gets a slight pass from me because for as dumb as their logo is, their actual uniforms look nice.

There really aren't any redeeming qualities of this new Clippers set that I can see, outside of the sheer ballsiness of it. But ballsy isn't a virtue in and itself.

I agree with this. The Thunder have good jerseys, and they have an inanimate name. Oh, and we should take into consideration that those logos were thrown together really quickly, though that doesn't explain why they haven't been changed yet. The Clippers had ship iconography to use if they wanted, and also LA, but they chose against it. They had a lot of time to design this set. It's pure garbage.

And I agree, I understand what they were going for. LA has the Lakers, a cornerstone franchise with 16 championships and pretty good jerseys (based off their former iconic jerseys). They have the history, the fan support and the support of Hollywood stars. The Clippers have none of that, other than maybe fan support. So, instead of copying the Lakers' awful logo like before, they decided to go with the exact opposite. Avant garde jerseys and logos, almost being purposefully bad just to be different. It's a strategy, alright. But it doesn't work out.

[OnWis97]

Oklahoma City gets a slight pass from me because for as dumb as their logo is, their actual uniforms look nice.

There really aren't any redeeming qualities of this new Clippers set that I can see, outside of the sheer ballsiness of it. But ballsy isn't a virtue in and itself.

Agree.

Yes, good logos > bad logos, but in the NBA, I feel that the logo is secondary to the uniforms anyway. OKC's uniform, while not among the league's elite, is not a clown suit. They probably should have named themselves "Oklahoma" for the sake of the road uniform (or just gone with "Thunder" on both). These Clippers uniforms are terrible. If their logo is slightly better (pretty much by default), that does not make up for the uniform, the visual anyone who watches the games will see the most.

The red uniform is just so awful. There is nothing nice about this uniform. The logo being on the right chest (instead of left) even strikes me as wrong.

The white uniform, while not terrible is certainly a downgrade. It has three issues that really bug me. First, the two EA Sports underlines looks kinda amateurish to me. Second the wordmark is too big. Third, and most importantly, is the black. While a blue would p*p, the lack of p*p of the black ironically makes it stick out like a sore thumb. I could live with this entire uniform if the wordmark was blue. I know sometimes adding black to a scheme works for most people here (Flames, Lions, etc.) but just plopping it on the wordmark while leaving the rest r/w/b does not tie anything together. It just distracts.

[Berlin Wall]

This identity will only last as long as the Bobcats' pinstripes.

[Xist2inspire]

I'm trying to think of a "rebrand" more soulless than this one, but I honestly can't. This is just...dry. It's that special kind of simple where it's too basic to call it "good" or "bad." It's just there.

This legitimately looks like something from a create-a-team mode in a video game, or a movie without an official licence. Every other NBA team's identity, regardless of its' quality, at least looks "real," for lack of a better term. This one doesn't.

[joshey]

This identity will only last as long as the Bobcats' pinstripes.

That's wayyyyyy too long for my liking (and it seems everyone else's). Is there anyone who actually likes the change??

[JuicedSportsNow]

The rebrand is brutal and I've already voiced that, but I'll give LAC credit for this: their #GearUpLA campaign is brilliant - going to schools, airports, restaurants, etc and decking everything out with new gear is a really cool idea. People love free stuff and that small goodwill can go a long way towards winning people over. That said, it appears that they put 120% more energy into the campaign then the actual rebrand.

[OnWis97]

I'm trying to think of a "rebrand" more soulless than this one, but I honestly can't. This is just...dry. It's that special kind of simple where it's too basic to call it "good" or "bad." It's just there.

This legitimately looks like something from a create-a-team mode in a video game, or a movie without an official licence. Every other NBA team's identity, regardless of its' quality, at least looks "real," for lack of a better term. This one doesn't.

I would agree if the red jersey was just like the white one. But the red jersey is truly "bad".

[BroadwayBlueshirt]

did they use an actual design firm for this, honestly? did balmer just cook it up on his own? i'm aghast at the idea that a professional designer could produce work as poor as this.

it's one thing to be bad but these are so sloppy and simplistic

[j'villejags]

There's such interesting imagery they could have used for their identity and they managed to stray away from all of it. Ships, anchors, ropes, sails, ship wheels, etc. all would make for some distinctive branding. Why not take advantage of your unique team name?

This just doesn't look like a finished product. Those side panels don't make any sense and look like an after thought. There's the prominent black wordmark on the home set with no black elsewhere on the home set, and there isn't any black visible at all on the away set. The black just looks so harsh and out of place. The logo/number look they tried to pull off just doesn't work for me. I could go on, but what were they thinking?

If I was a Clippers fan, I'd consider jumping ship.

[29texan]

Oklahoma City gets a slight pass from me because for as dumb as their logo is, their actual uniforms look nice.

There really aren't any redeeming qualities of this new Clippers set that I can see, outside of the sheer ballsiness of it. But ballsy isn't a virtue in and itself.

I say OKC's entire look is better, but only slightly.

Their logo sucks as well, but at least it isn't a cheap rip off of a video game company...

[Nyk33]

Those Clippers jerseys have now joined the OKC away jerseys in "my worst NBA jerseys" list.

[DustDevil61]

I'd imagine that, like with the NFL and Nike, NBA teams have the option to accept or turn down uniform proposals. If that's the case, I wonder how much of this was Adidas presenting and Ballmer nodding in acceptance?