MCM0313 Posted February 26 Share Posted February 26 16 minutes ago, Lights Out said: This is really nice. My only complaint is not bringing back the San Diego colors. I know there's a touch of powder blue here and there but it doesn't stand out enough. The best part is finally having a real logo for the first time since... 1982. Holy crap, this was long overdue. Random observation, but the overall look reminds me of the Twins' uniforms. Specifically the number font and how the color scheme is used. As soon as I saw the white jersey I was reminded of the Twins’ current look. Not a bad thing. 29 minutes ago, Telemundo219 said: So with the powder blue and grey backgrounds, is there any reason to believe either of those will eventually be the base for an alternate, or is it just to see what the navy blue script looks like on them? I know the powder blue is a trim color. Is there any grey in the new scheme? 2 Quote Link to comment Share on other sites More sharing options...
MCM0313 Posted February 26 Share Posted February 26 6 minutes ago, Bmac said: Nope, it's navy. 6 minutes ago, dont care said: There is no black on the uniforms That’s a relief! 1 Quote Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted February 26 Share Posted February 26 It's better, but the forcing of the basketball design on top of a ship being forced into a compass is just too much. This league's biggest problem is still having universal rules for logo suites, it's sapping it of creativity. This logo feels like it is trying to hit a checklist more than it is thoughtfully designed. I hate it, I just hate it way less than whatever the crap they had previously was. 1 Quote Link to comment Share on other sites More sharing options...
pelicanfan Posted February 26 Share Posted February 26 (edited) anything is infinitely better than what they’ve had for the past years. i like the old school look. the logo looks kinda amateur-ish in my opinion but again, anything is better than what they’ve had. my only actual gripe is the use of navy. looks way too much like what the 76ers have been doing in recent years. and i’ve always said navy has been taking over the league just as much as black. it’s like a double edged sword Edited February 26 by pelicanfan 2 Quote Link to comment Share on other sites More sharing options...
Old School Fool Posted February 26 Share Posted February 26 The Clippers have done something I never thought they would do and that is lean into the team name for imagery. The actual logo has a damn ship in it. It's a miracle. The uniforms are great too. For being the butt of jokes among NBA fans, they aren't jokes when it comes to their brand, they deserve props for this. 6 Quote Link to comment Share on other sites More sharing options...
Lights Out Posted February 26 Share Posted February 26 29 minutes ago, bbush24 said: The logo is a big miss for me. I'm just so tired of roundels. The NBA already has a problem with an ever increasing corporatized templated feel. All these new logos having the same style doesn't help. I could do with fewer roundels in the NBA, but I think this is one instance where it makes sense with the design. The Clippers have also had a roundel in some form for almost their entire franchise history except for a few years in Buffalo, so there's some continuity there. Looking at the league as a whole, I think the worst offenders are the Rockets, Pacers, and Bucks for awkwardly shoehorning their existing logos into a circle, and the Pistons, Raptors, and Sixers for just being boring. Quote POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
NickSixers Posted February 26 Share Posted February 26 Per Uni-Watch: Quote Interestingly, Nike did not create the team’s new look. Much of the preliminary work was done by the Brooklyn sports branding agency Doubleday & Cartwright, with sports designer Matthew Wolff and the team’s internal design staff also involved. Nike and the league were essential partners that helped to provide oversight and big-picture guidance for the project. Not a surprise to see either of those names having contributed to this. 6 Quote Link to comment Share on other sites More sharing options...
gosioux76 Posted February 26 Share Posted February 26 41 minutes ago, Lights Out said: This is really nice. My only complaint is not bringing back the San Diego colors. I know there's a touch of powder blue here and there but it doesn't stand out enough. This was my first thought, too. Not only do I think of the Twins when I see this, which is fine, but I also think of the Washington Wizards, which was easily avoidable. I think the mix of colors in the rebrand is great, they’re just leading with the wrong blue. This should be an aqua and red team with navy accents. Quote Link to comment Share on other sites More sharing options...
tigerslionspistonshabs Posted February 26 Share Posted February 26 Solid, but the logo is a miss. I like the idea, but the execution is off. As mentioned by others, it looks like a yacht or a cruise liner. I think a side profile of a clipper would work waaaay better. 1 Quote Link to comment Share on other sites More sharing options...
Lights Out Posted February 26 Share Posted February 26 7 minutes ago, NickSixers said: Per Uni-Watch: Not a surprise to see either of those names having contributed to this. Well, that explains why it looks like the Twins' rebrand - it's the same designer. Wolff seems to have a particular style. I also noticed that several of the soccer team logos he's designed have Art Deco-style typography that's very much in the same vein as the Clippers' new text font. 2 Quote POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
MrAstrodome Posted February 26 Share Posted February 26 I love it. Definitely agree with the Twins comparisons but overall, huge upgrade to the current brand. Also reminds me of one of my first concepts here. EDIT: Same designer. Of course! 3 Quote All New: NFL RandomWebsite ★ Behance ★ Twitter ★ Geekier Twitter Link to comment Share on other sites More sharing options...
CS85 Posted February 26 Share Posted February 26 14 minutes ago, NickSixers said: Per Uni-Watch: Not a surprise to see either of those names having contributed to this. Wolff's page for each design is nice. Lets each logo breathe. Quote Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Lights Out Posted February 26 Share Posted February 26 9 minutes ago, gosioux76 said: Not only do I think of the Twins when I see this, which is fine, but I also think of the Washington Wizards, which was easily avoidable. I disagree. The Wizards are primarily red, the Clippers are primarily navy, and the uniform designs are so radically different that I doubt anyone will confuse them. The current Wizards uniforms overlapped with the Hawks' navy and red era and nobody confused those either. 2 Quote POTD: 2/4/12 3/4/12 Link to comment Share on other sites More sharing options...
MCM0313 Posted February 26 Share Posted February 26 2 minutes ago, Lights Out said: I disagree. The Wizards are primarily red, the Clippers are primarily navy, and the uniform designs are so radically different that I doubt anyone will confuse them. The current Wizards uniforms overlapped with the Hawks' navy and red era and nobody confused those either. Right. At least they aren’t black and red! That’s like a quarter of the league right there. Quote Link to comment Share on other sites More sharing options...
kimball Posted February 26 Share Posted February 26 Growing up in Utah as a Jazz homer, I was the only Clippers fan I knew for decades — until they got good and they got good. I became a fan in the days of Danny Manning, Charles Smith and Gary Grant for a plethora of reasons. Mainly, So Cal was a home away from home for me. I had tons of family in Orange County and they all mostly hated the Lakers. It was natural to root for the Clippers so I did too (along with the Jazz). That said … I love this rebrand. Not crazy about the C-ship logo. But, this is the Clips. Makes excited for the move and I can’t wait to catch a game in the Intuit Dome. Should be great. 1 Quote "I always wanted to be somebody, but now I realize I should have been more specific." Lily Tomlin Link to comment Share on other sites More sharing options...
KittSmith_95 Posted February 26 Share Posted February 26 I really like these, but feel like there was a missed opportunity to do a homage to the inaugural Clippers script from 82-87 with the alternate "C" logo on that alternate. Also not a huge fan of the choice to go with no outlines on the scripts or numbers. Quote Link to comment Share on other sites More sharing options...
henburg Posted February 26 Share Posted February 26 This rebrand feels so opposite of a normal Steve Ballmer decision in that it's very restrained and traditionally-inspired, but there's no question that these are an upgrade. The script's return is a big win. 3 Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted February 26 Share Posted February 26 If it was light blue and orange I would love it. Still using the clippers name in the hood I knew that wouldn't change. Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
DrunkKidCatholic Posted February 26 Share Posted February 26 It's an upgrade but almost anything would have been. I'm pretty underwhelmed by this rebrand. How many red white and blue teams do we need? The roundel logo is a swing and miss. Quote Link to comment Share on other sites More sharing options...
Shadojoker Posted February 26 Share Posted February 26 A rebrand DONE WITH STYLE!!! Just wished they didn't go with RWB but light blue or orange as an accent. Still a SOLID W! 1 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.