Krz Posted December 22, 2021 Share Posted December 22, 2021 Surprised they didn’t lean more into “the valley” branding. 1 Quote Link to comment Share on other sites More sharing options...
Digby Posted December 22, 2021 Share Posted December 22, 2021 2 hours ago, Krz said: Surprised they didn’t lean more into “the valley” branding. I've always thought "the valley" was meant to at least vaguely hint at the sunburst motif, with the slanted text/chest band, gradients, off-centered number. Of course this new set is yet another different take on the sunburst motif. It is interesting that they have two very strong traditional looks, "Sunburst" vs "Arched text". I'm always Team Sunburst personally. 3 Quote Link to comment Share on other sites More sharing options...
mjd77 Posted December 23, 2021 Share Posted December 23, 2021 22 hours ago, Digby said: I've always thought "the valley" was meant to at least vaguely hint at the sunburst motif, with the slanted text/chest band, gradients, off-centered number. Of course this new set is yet another different take on the sunburst motif. It is interesting that they have two very strong traditional looks, "Sunburst" vs "Arched text". I'm always Team Sunburst personally. If they insisted on moving away from the sunburst, I was always a fan of the old western font stuff. I probably wouldn't mind a new take on that. 3 Quote Link to comment Share on other sites More sharing options...
DJT Posted December 24, 2021 Share Posted December 24, 2021 New Hawks leak: kinda looks the same but added more black to me. 3 Quote Link to comment Share on other sites More sharing options...
Indigo Posted December 24, 2021 Share Posted December 24, 2021 44 minutes ago, DJT said: New Hawks leak: kinda looks the same but added more black to me. A) They just changed their uniforms a year ago! Why are they doing so again? Hard to establish a brand when you have 3 different jersey sets in a 5-year span. B ) Could be the lighting, but that yellow looks awfully volt-ish to me. 6 Quote Link to comment Share on other sites More sharing options...
pepis21 Posted December 24, 2021 Share Posted December 24, 2021 If it's real (it's reddit after all) the only question is why? Their current uniforms are fine so there is no need to change them especially after only two seasons. Anyway these aren't bad (70's wordmark, asymetrical desing like in early 90's) but not needed now, wait few years with them. 3 Quote Link to comment Share on other sites More sharing options...
gosioux76 Posted December 24, 2021 Share Posted December 24, 2021 1 hour ago, LA Fakers+ LA Snippers said: A) They just changed their uniforms a year ago! Why are they doing so again? Hard to establish a brand when you have 3 different jersey sets in a 5-year span. B ) Could be the lighting, but that yellow looks awfully volt-ish to me. The only logical explanation is that the current look isn't moving merchandise. It's possible, with the depth of sales analytics tools these days, that teams might have more insight into whether updated branding is hitting its mark. Not suggesting I agree with it. I love the Hawks' current look. Just considering plausible reasons behind the decision. 2 Quote Link to comment Share on other sites More sharing options...
Guest Posted December 24, 2021 Share Posted December 24, 2021 15 minutes ago, gosioux76 said: The only logical explanation is that the current look isn't moving merchandise. It's possible, with the depth of sales analytics tools these days, that teams might have more insight into whether updated branding is hitting its mark. Not suggesting I agree with it. I love the Hawks' current look. Just considering plausible reasons behind the decision. Or they read Dynasty's comment and it reminded them that they forgot to update it again. Quote Link to comment Share on other sites More sharing options...
CitizenTino Posted December 24, 2021 Share Posted December 24, 2021 48 minutes ago, gosioux76 said: The only logical explanation is that the current look isn't moving merchandise. It's possible, with the depth of sales analytics tools these days, that teams might have more insight into whether updated branding is hitting its mark. Not suggesting I agree with it. I love the Hawks' current look. Just considering plausible reasons behind the decision. It’s possible, but given the lead time needed for uniform changes, they would have had to start designing almost as soon as their current set was unveiled. 2 Quote Link to comment Share on other sites More sharing options...
dont care Posted December 24, 2021 Share Posted December 24, 2021 1 hour ago, gosioux76 said: The only logical explanation is that the current look isn't moving merchandise. It's possible, with the depth of sales analytics tools these days, that teams might have more insight into whether updated branding is hitting its mark. Not suggesting I agree with it. I love the Hawks' current look. Just considering plausible reasons behind the decision. Maybe if the team was better they would sell more merchandise. 2 Quote Link to comment Share on other sites More sharing options...
LA_Angels Posted December 24, 2021 Share Posted December 24, 2021 Hmm I’m thinking the hawks leak could possibly be just an option from the rebrand a few years ago… I know it has ‘22 on them…. Its just that I can’t see them switching so soon! Quote Link to comment Share on other sites More sharing options...
Conrad. Posted December 24, 2021 Share Posted December 24, 2021 Probably don't worry about those Hawks "leaks" 19 1 Quote Red Goat Creations :: Graphic Design Solutions Link to comment Share on other sites More sharing options...
MDGP Posted December 25, 2021 Share Posted December 25, 2021 2 hours ago, Conrad. said: Probably don't worry about those Hawks "leaks" You'd think that people on this site would have learned by now that "I heard this from reddit" means that it's definitely fake. 1 Quote I've got a dribbble, check it out if you like my stuff; alternatively, if you hate my stuff, send it to your enemies to punish their insolence! Link to comment Share on other sites More sharing options...
Guest Posted December 25, 2021 Share Posted December 25, 2021 4 hours ago, Conrad. said: Probably don't worry about those Hawks "leaks" I am sure there are others, but the ppl I trust the most on here so far are Conrad and Igor Coelho. Also, past catalog "leaks" didn't include the sponsor patches. Quote Link to comment Share on other sites More sharing options...
DJT Posted December 25, 2021 Share Posted December 25, 2021 It looks so similar to the catalog leaks. Well that's a relief that it's not real, their set is good already. Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted December 25, 2021 Share Posted December 25, 2021 Nets wearing their city uniform on the road in a nationally televised Christmas game. Glad I ain't going. Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
Guest Posted December 25, 2021 Share Posted December 25, 2021 16 minutes ago, CaliforniaGlowin said: Nets wearing their city uniform on the road in a nationally televised Christmas game. Glad I ain't going. Your last 3 comments have all had emojis, all neutral to negative. Doesn't anything make you happy? Focus on those, and have a Merry/Happy Christmas. Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted December 25, 2021 Share Posted December 25, 2021 The things that make me happy make most of y'all unhappy. Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
Pengin. Posted December 25, 2021 Share Posted December 25, 2021 On 12/20/2021 at 6:08 PM, Cujo said: Suns leak? Way better than their current sets. Thankfully they got rid of the bevel. It's a start though. Numbers are way too big imo and why the black sun on purple? Quote Link to comment Share on other sites More sharing options...
pepis21 Posted December 25, 2021 Share Posted December 25, 2021 13 hours ago, sayahh said: Also, past catalog "leaks" didn't include the sponsor patches. One of the first leaks of 20/21 City and Classic unis are from catalog and had sponsor patches (except Heat all of them became true). Merry Christmas everyone! 1 Quote Link to comment Share on other sites More sharing options...
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