Columbus Crew to Unveil New Logo October 8

[dgthree]

Columbus' new logo is head and shoulders above the rest when seeing them all together. It just pops so much more, and looks modern and clean.

[BlackBolt3]

Not gonna lie, this may be my new favorite crest in the league. The old shield that holds the 96 is a nice touch.

[Still MIGHTY]

I wish MLS teams would unilaterally decide on SC vs FC.

Like I am a soccer fan. I get the European naming conventions re: FC, because that's what it is there, Football/Futbol. And I'm not coming at this from a jingoistic angle like our old friend Panthers, but if we're going to do that in America, I'd prefer SC. It is Major League SOCCER after all. You're not going to get the same confusion over Sporting Club vs Soccer Club over here that you would over there (although there is Sporting Kansas City, but that's a dumb thing for a different day.)

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As for the crest itself, I think it's great. Huge upgrade from their prior logo. The white keystroke is pointless, but eh. Everything else works. Can't wait to see it in use on the jerseys.

[Sport]

LOVE IT

[Discrim]

I find myself thinking this is good, and the use of the old shield shape is clever, but as a whole, it's not worth most of the more extreme praise it's getting. I'd probably be a bit more on board if they'd instead incorporated a hardhat as a reference to the three guys, cus let's be real, that's what we're gonna remember about the old crest.

[DG_YouKnowWhatThatMeans]

I want to like it more than I do, but it feels just a little too on the nose for me. There's a fine line between homage and duplication, and I think it veers too much toward the latter.

I mean, I know Columbus has an Oktoberfest and all...

[BrandMooreArt]

that promotional video was 98% cliche ad agency bull :censored:

other than that, i like the logos a lot. the stripe idea might be one too many and doesn't really mean anything important but it is a cool primary logo. the colors have always been great and the patterns really stand out from the other teams.

im a bit thrown by the arched word mark being inspired by "all the arches of Columbus". i guess they mean the Short North arches? still, it's all a pretty good execution of all the things they wanted to hit and the focus of representing a young up and coming city is right on. good job Crew

[daniel75]

eh, nothing special

[nas1787]

It's an upgrade to be sure, but a bit underwhelming really.

As for Chivas, it's been all but confirmed they will be taking a minimum 2 year hiatus so a new ownership group can be found and the club rebranded.

[MJWalker45]

I want my old logo back!!!!!!!

[TampaBayEverybodyLovesRays]

Re: Chiva USA: I recently read an article (on Deadspin?) that they will cease operations.

Here is the article: http://screamer.deadspin.com/report-mls-will-shut-down-chivas-usa-1640473643/+barryap

Per ESPN, Chivas USA is expected to cease operations after season's end and remain dormant for a minimum of two years before coming back as a totally different club, which is a politically correct way to say they're blowing it all up and starting over. It's the nuclear option for an MLS club that seemed doomed from the beginning.

[-kj]

I like this. Only change I might have made is the team name font; it's not really strong enough.

[Billy B]

Huge upgrade, but that's not saying much. It's nice and clean though, so I like it. The style actually reminds me of the new MLS logo a little. My biggest complaint is that the inside of the circle is too busy with the checkerboard, diagonal stripes, and 96 shield. I would've ditched the stripes and gone only with the checkerboard and shield on the inside.

New England, you're up next...

[Sport]

Through this release I learned that MLS has a new logo as well.

I'm not a big fan of the new league logo, but it's a step in the right direction from their current dated logo and represent a grown up league.

[Corvus]

Meh. Unfortunately similar to NYC's logo. The text spacing is super awkward, it's all I can see when I look at the logo. I wonder if they could have centered the "crew" word and incorporated SC somewhere inside the roundel - if you have to include SC in the logo.

[buckeye]

No complaints here, weirdly I'm not missing the 3 guys at all at this point.

[walkerws]

This logo is weak. It's got no soul to it. Nothing about it says Columbus, Ohio to me

[Midway]

I like it. I would have preferred an update to the three workers but this is fine by the league's standards.

[DG_YouKnowWhatThatMeans]

This logo is weak. It's got no soul to it. Nothing about it says Columbus, Ohio to me

I don't see how that's possible. It's a big "O" and we all know that Columbus is the capital of Ohio. Plus, it's influenced by German soccer, and we all know Columbus is super German.

Yes, I'm being facetious. It's more handsome than the three guys logo, but not nearly as interesting. I'm sad we've lost it. I'll be said when we lose the Revolution logo too. It being a product of its time is a feature, not a bug.

[PittsburghRU679]

This reads more Pittsburgh than Ohio to me.