Soblito

Minnesota Timberwolves

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As SOON as I saw the cold and dreary background, I just KNEW Slug was going to be involved in that somehow. That guy must walk the streets of Minneapolis during the winter months just waiting for everything to melt. I've pretty much quasi-worshipped slug and Atmosphere for the last fifteen years and even I think this whole "April showers bring may flowers... Oh! And it also brings Slug, too." persona he has going on is weird. 

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Odd for a sole primary logo to be unveiled and no secondary/alternate logos,as usual in here from what I know. Perhaps those will come with the clobber*?

 

 

*uniforms,for those unaware of British slang that can't be arsed Googling

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Looks like a custom font I would see in a millennial's social media bio. 

 

ıɴɴᴇsᴏᴛʌ ᴛıᴍʙᴇʀᴡᴏʟᴠᴇs

IMG_7744.PNG

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color accurate representations of the logo look WAY better than rgb with aurora green background

 

Colorwerx posted

 

 

also for those interested in downloading the an .eps with the cmyk color which seems to be the most accurate display you can find it here http://timberwolvesmediacenter.com

 

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7 hours ago, BrandMooreArt said:

 

logos are visual expressions of ideas or a concept. they not only identify something, but communicate a message about that something. even a single letter has something to "say" about what it represents with color, weight, proportion, style, etc. logos shouldn't be so esoteric or complex that those meanings don't come through somewhat easily, but that doesn't mean everyone can see what those are and i think they've done a good job in aiding that. the site is overdone, but i would blame the copywriter. every design choice was thought about and considered, as they should be. every decision made should have a reason for its being and "it looks cool" doesn't count; not ever.  

 

The reason should make sense though, otherwise everyone will see it for what it really is: faux-intellectualism. "It looks cool" is a far better reason for explaining why the mouth is open rather than that it signifies "the fierce energy of a collective unit" that shows "fearlessness to the future".  That's clearly a load of crap.  

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21 minutes ago, WSU151 said:

 

The reason should make sense though, otherwise everyone will see it for what it really is: faux-intellectualism. "It looks cool" is a far better reason for explaining why the mouth is open rather than that it signifies "the fierce energy a collective unit" that shows "fearlessness to the future".  That's clearly a load of crap.  

 

As a graphic designer, I've never been able to sell a client on a design on the basis of "I did this because it's cool". However, I have been able to sell clients on reasons like "the open mouth signifies the fierce energy a collective unit that shows fearlessness to the future". Clients (especially corporate clients in my experience) love the deeper meanings, regardless if it is a load of crap to the general the public.

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15 minutes ago, WSU151 said:

 

The reason should make sense though, otherwise everyone will see it for what it really is: faux-intellectualism. "It looks cool" is a far better reason for explaining why the mouth is open rather than that it signifies "the fierce energy of a collective unit" that shows "fearlessness to the future".  That's clearly a load of crap.  

 

i agree it should make sense. you should start with the idea and execute that rather than doing something for aesthetics and trying to build meaning into it later. the mouth is open now for the same reason it was originally, it's howling at the moon and there is significance in that. and again i have a strong feeling the BS is a copywriting issue. 

 

the RGB optimized colors CWX did is exactly the color shift i wanted to see. that is a huge, positive improvement. 

 

one more note; i did a quick search on Viking runes and didn't find anything specific to a wolf, but the letter M is exactly as it is in this new font. i'll guess it will make another appearance or two alone as the rest of the logos roll out

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has anyone else noticed that the grey part on the new logo looks almost identical to the white on the now-old Secondary? as well as the shape of the mouth and nose. they just took the same wolf but made it "ejjy" and removed the trees from the head

 

IMG_7744.PNG5ggk1t3vhjd19mm1hp5xvn05t.gif

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22 hours ago, eRay said:

And must include a basketball, if you listen to some rumors. Adds to the laziness of it. "Basketball plus text, let's do a roundel."

 

I think the rule is at least one of your logos in the set need to include a basketball but it doesn't necessarily have to be the primary.

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here is some of gear the wolves dance team was wearing.

it gives you an idea of a possible size of the minnesota wordmark

the blue and gray varsity jacket is nice. 

 

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10 hours ago, BShaw20 said:

I don't quite understand how an "A without the bar" is somehow related to the history of the wolf?

Nothing so far as I can tell. They call it a "rune," so I checked. Granted, there are a lot of different runic alphabets out there, so maybe I missed something. So far as I can tell though? There's no rune that looks like that with the meaning of "wolf."

The closest I found was sort of a slanted A minus the crossbar, and that meant "wild ox" and "strength."

 

So surprise, surprise. More branding-speak BS. Not surprising given that this company tried to pass off the Bucs' alarm clock numbers as "reflective of buccaneer sword carvings," which weren't a real thing either.

 

1 hour ago, BrandMooreArt said:

one more note; i did a quick search on Viking runes and didn't find anything specific to a wolf, but the letter M is exactly as it is in this new font. i'll guess it will make another appearance or two alone as the rest of the logos roll out

And that's where the faux-intellectualism WSU was talking about comes into play. 

 

That rune you're talking about? The one that looks exactly like the M in the new font? It means "two horses." And as we've established...there is no rune reflective of that sans-crossbar A. The closest out there means "wild ox."

 

So we have a case where a group of designers went "ok Minnesota is cold with a population with Scandinavian roots. Let's do something with runes!"

Only they didn't actual bother to learn the meaning behind runes. They didn't bother to do the actual work to give what they were creating real meaning.

Instead they took the most superficial elements of runic characters, applied it to their new wordmark, and came up with a bs meaning that sounded smart to them.

 

If you're going to draw on mythology and culture to give your logo a deeper meaning? Ok, cool. Just make sure you're actually getting it right. Otherwise it's the visual equivalent of the guy using big words he doesn't understand to sound smart.

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Man, I swear people will complain about anything.

 

The new logo isn't anything special to be sure, but it's decent and, in my opinion, better than their current logo. It ditches black, adds more green, and adds a more accurate depiction of a wolf. The only two things I don't like about it are the double blues (which automatically makes it dated) and the "blending" wolf. The roundel itself does not bother me, even in a league full of them. The font is one of the best things about this logo; it has a forest-like feel to it. Sure, the "A" is a bit weird, but I like how they took a chance on this instead of going for something "kewl".

 

I'd say 6/10.

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2 hours ago, jlentz823 said:

color accurate representations of the logo look WAY better than rgb with aurora green background

 

Colorwerx posted

 

 

So basing of this navy and green are excatly the same like for Seahawks.

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1 hour ago, Pharos04 said:

 

IMG_7744.PNG5ggk1t3vhjd19mm1hp5xvn05t.gif

 

That logo on the right is their best logo. The wolf looks cooler. The background looks nicer. The only thing I like about the new logo is the North Star. But overall the old one is better.

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The logo is solid. Needs more trees though.

 

 

But it definitely isn't better than the current secondary. Why not just slap the roundel around that and recolor it in the new colors?

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I wonder if the new one will be easier to print and for other applications.

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1 hour ago, JWhiz96 said:

Man, I swear people will complain about anything.

 

The new logo isn't anything special to be sure, but it's decent and, in my opinion, better than their current logo. It ditches black, adds more green, and adds a more accurate depiction of a wolf. The only two things I don't like about it are the double blues (which automatically makes it dated) and the "blending" wolf. The roundel itself does not bother me, even in a league full of them. The font is one of the best things about this logo; it has a forest-like feel to it. Sure, the "A" is a bit weird, but I like how they took a chance on this instead of going for something "kewl".

 

I'd say 6/10.

I give it a 8237437211574063/0.

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