VDizzle12 Posted May 18, 2022 Share Posted May 18, 2022 3 hours ago, andrewharrington said: A is an angular letter. Millions of fonts mix angular As with round Rs and Os. You really think a guy like Bosack just picks a font and calls it a day? The font feels like it was a client pick. There's nothing wrong with it, just very simple. I'm biased but I miss the original Bosack angled font introduced in the 2000s. 2 Quote Link to comment Share on other sites More sharing options...
heavybass Posted May 18, 2022 Share Posted May 18, 2022 I mean Utah Tech Trailblazers does roll off the tongue better than Dixie State. 1 Quote Link to comment Share on other sites More sharing options...
GFB Posted May 18, 2022 Share Posted May 18, 2022 On 5/15/2022 at 11:43 PM, TenaciousG said: Why couldn’t Akron just do this if they wanted a better subliminal “Z”? Excuse my quick photoshop job. Because then it would no longer be subliminal, it would be overt 2 Quote Link to comment Share on other sites More sharing options...
the_grateful_ted Posted May 19, 2022 Share Posted May 19, 2022 6 hours ago, TalktoChuck said: That's just the new academic logo and word mark for the name change. You're still going to see the standalone bison logo for athletics. I would argue that this logo also stinks 1 Quote Link to comment Share on other sites More sharing options...
andrewharrington Posted May 19, 2022 Share Posted May 19, 2022 3 hours ago, VDizzle12 said: The font feels like it was a client pick. There's nothing wrong with it, just very simple. I'm biased but I miss the original Bosack angled font introduced in the 2000s. Yeah, but “feels like” doesn’t mean it was true. I’ve been doing this a lot of years and a client insisting on their own preferred font for a wordmark isn’t really a thing that happens in this landscape. Kansas would be the only example I can think of, 10-15 years ago, but that’s about it, and they’ve since brought back the circus lettering on multiple occasions. Quote I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
tBBP Posted May 19, 2022 Share Posted May 19, 2022 10 minutes ago, andrewharrington said: Yeah, but “feels like” doesn’t mean it was true. I’ve been doing this a lot of years and a client insisting on their own preferred font for a wordmark isn’t really a thing that happens in this landscape. Kansas would be the only example I can think of, 10-15 years ago, but that’s about it, and they’ve since brought back the circus lettering on multiple occasions. Totally off to the side, but I've been hoping for the longest time that KU will base their next full-scale rebrand around the circus typeface/lettering--oh and bring back the actual Jayhawk in prominent form, too. That Trajan font been done got long in the tooth... 2 Quote *Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. || dribbble || Behance || Link to comment Share on other sites More sharing options...
Mingjai Posted May 19, 2022 Share Posted May 19, 2022 On 5/15/2022 at 2:37 PM, RevNet said: Utah Tech University, the former Dixie State University, has revealed their brand. I like the name change, but I'm surprised they went with Utah Tech University as their official name. Not Utah Institute of Technology. Not Utah Polytechnic Institute. Not even Utah Technological University. Just Utah Tech University. Of all the other "tech" schools out there--MIT, Caltech, Georgia Tech, Virginia Tech, Michigan Tech, IIT--they had to follow the lead of Texas Tech. 2 Quote Visit my store on REDBUBBLE Link to comment Share on other sites More sharing options...
FinsUp1214 Posted May 20, 2022 Share Posted May 20, 2022 On 5/19/2022 at 1:19 AM, Mingjai said: I like the name change, but I'm surprised they went with Utah Tech University as their official name. Not Utah Institute of Technology. Not Utah Polytechnic Institute. Not even Utah Technological University. Just Utah Tech University. Of all the other "tech" schools out there--MIT, Caltech, Georgia Tech, Virginia Tech, Michigan Tech, IIT--they had to follow the lead of Texas Tech. There’s a good reason for that; they were originally headed towards being called Utah Polytechnic State University (UPSU) and would’ve used “Utah Tech” informally for short, but backlash to the UPSU name was so strong (the UPS memes were too easy) that Utah Tech became the formal name across the board instead. @ups_university is an Instagram meme account that started right after the original name was announced and, well, you can get an idea of why Utah Tech won out altogether: https://www.instagram.com/p/CQKQnMrLcmA/?utm_source=ig_web_button_share_sheet https://www.instagram.com/p/CQKMzGZLVpt/?utm_source=ig_web_button_share_sheet EDIT: Can’t get the IG posts to embed right for some reason, sorry for the extra clicks. Quote Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted May 20, 2022 Share Posted May 20, 2022 They could have been sponsored by UPS and had the padres colors 1 1 Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
Mingjai Posted May 22, 2022 Share Posted May 22, 2022 On 5/20/2022 at 5:01 PM, FinsUp1214 said: There’s a good reason for that; they were originally headed towards being called Utah Polytechnic State University (UPSU) and would’ve used “Utah Tech” informally for short, but backlash to the UPSU name was so strong (the UPS memes were too easy) that Utah Tech became the formal name across the board instead. @ups_university is an Instagram meme account that started right after the original name was announced and, well, you can get an idea of why Utah Tech won out altogether: https://www.instagram.com/p/CQKQnMrLcmA/?utm_source=ig_web_button_share_sheet https://www.instagram.com/p/CQKMzGZLVpt/?utm_source=ig_web_button_share_sheet EDIT: Can’t get the IG posts to embed right for some reason, sorry for the extra clicks. I get it. But it still doesn’t explain why they didn’t choose Utah Institute of Technology or Utah Technological University, or even Utah Polytechnic University. As far as I recall, Utah doesn’t maintain separate U and State U systems like California or Minnesota, so there was really no need for the “S” in the UPSU. 2 Quote Visit my store on REDBUBBLE Link to comment Share on other sites More sharing options...
Red Wolf Posted May 24, 2022 Share Posted May 24, 2022 I kind of assumed every Tech school was officially called something else until basically just now. I didn't realize Texas Tech was officially just Texas Tech University. Quote Link to comment Share on other sites More sharing options...
damnyoutuesday Posted May 24, 2022 Share Posted May 24, 2022 5 hours ago, Red Wolf said: I kind of assumed every Tech school was officially called something else until basically just now. I didn't realize Texas Tech was officially just Texas Tech University. Montana Tech (NAIA) had the dumbest name. It was Montana Tech of the University of Montana, until they recently changed it to Montana Technological University 1 Quote Sorry, I'm on an iPad Link to comment Share on other sites More sharing options...
WSU151 Posted May 24, 2022 Share Posted May 24, 2022 9 hours ago, Red Wolf said: I kind of assumed every Tech school was officially called something else until basically just now. I didn't realize Texas Tech was officially just Texas Tech University. Virginia Tech is now just literally "Virginia Tech". That's it. Quote Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
tron1013 Posted May 24, 2022 Share Posted May 24, 2022 4 hours ago, WSU151 said: Virginia Tech is now just literally "Virginia Tech". That's it. They never officially dropped Virginia Polytechnic Institute and State University, they just try to not use it whenever they can. I'm a UVA fan but I don't blame them, VPISU is a mouthful. From Tech's website: "Today: Virginia Tech is the university’s official nickname, used in all but the most formal situations: Hokie History Link 1 Quote Link to comment Share on other sites More sharing options...
jzn110 Posted May 25, 2022 Share Posted May 25, 2022 Honestly, I think the state shape in the negative space of the "U" in the "UT" logo is some clever subtlety. And it's far from the worst university wordmark out there. Quote Link to comment Share on other sites More sharing options...
cajunaggie08 Posted May 26, 2022 Share Posted May 26, 2022 On 5/23/2022 at 8:56 PM, Red Wolf said: I kind of assumed every Tech school was officially called something else until basically just now. I didn't realize Texas Tech was officially just Texas Tech University. It originally was Texas Technological College. In the 50's they decided to rename to a university since they were offering far more than just technical college classes. Ideas floated out were Texas State, University of the Southwest, Texas Technological College and State University, and The Texas University of Art, Science and Technology. They settled on Texas Tech because they wanted to preserve the Double T logo. Quote Link to comment Share on other sites More sharing options...
TrueYankee26 Posted May 27, 2022 Share Posted May 27, 2022 New Jersey Institute of Technology goes for NJIT for academics AND athletic teams to add to the "tech" discussion Quote trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
FinsUp1214 Posted May 27, 2022 Share Posted May 27, 2022 On 5/24/2022 at 7:51 PM, jzn110 said: Honestly, I think the state shape in the negative space of the "U" in the "UT" logo is some clever subtlety. And it's far from the worst university wordmark out there. It is pretty cool, though I do have to say as a UVU alum that we beat them to it 14 years ago 2 Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted June 2, 2022 Share Posted June 2, 2022 On 5/27/2022 at 3:11 PM, FinsUp1214 said: It is pretty cool, though I do have to say as a UVU alum that we beat them to it 14 years ago All that time, I never noticed that that was the shape of the state haha Quote Link to comment Share on other sites More sharing options...
stumpygremlin Posted June 7, 2022 Share Posted June 7, 2022 New falcon logo for Air Force 3 Quote Link to comment Share on other sites More sharing options...
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