Mr. Krabs Posted March 7, 2022 Share Posted March 7, 2022 https://www.espn.com/nhl/story/_/id/33444428/nhl-unveils-fresh-new-look-postseason-first-makeover-13-seasons-includes-reimagined-stanley-cup-logo As nice as this looks, it makes me think much too much of the Kings. 2 Quote Link to comment Share on other sites More sharing options...
Cujo Posted March 7, 2022 Share Posted March 7, 2022 Saved you a click. 6 Quote Link to comment Share on other sites More sharing options...
Krz Posted March 7, 2022 Share Posted March 7, 2022 Don’t love the mismatched font but it looks classy otherwise Quote Link to comment Share on other sites More sharing options...
IceCap Posted March 7, 2022 Share Posted March 7, 2022 How stuffy. As a fan I'm not a fan. Quote PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
officeglenn Posted March 7, 2022 Share Posted March 7, 2022 The N in "STANLEY" is the first thing my eye is drawn to, and it's jarring because it looks SO out of place. Quote Link to comment Share on other sites More sharing options...
CS85 Posted March 7, 2022 Share Posted March 7, 2022 25 minutes ago, officeglenn said: The N in "STANLEY" is the first thing my eye is drawn to, and it's jarring because it looks SO out of place. STAHLEY CUP It's fine. They're going for the whole "we're grown ups and sports are serious" crap that has been too heavy for too long across the big four. Whatever. 3 Quote Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Sport Posted March 7, 2022 Share Posted March 7, 2022 Dreck. Just read this was created by an agency and NFL creative services was involved, which is why it looks like a characterless Super Bowl logo. I really hate this realism trend in sports event design. There's no statement here, nothing that captures the essence or feeling of the event. It's just a photograph (word chosen carefully) of the object. How is it we're in decade 4 of vector sports artwork and we're actually devolving? 3 1 Quote Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted March 7, 2022 Share Posted March 7, 2022 3 hours ago, Mr. Krabs said: As nice as this looks, it makes me think much too much of the Kings. Same. NHL should revert back to orange and black just for fun. 5 Quote 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
flyersfan Posted March 7, 2022 Share Posted March 7, 2022 The fonts are referencing two separate instances. The STANLEY CUP is representative of the original engraving font, and PLAYOFFS is referencing the hotel font that the NHL was created in. While I like style>history, they're nice nods and not overly gimmicky. Counterargument: the NHL has been templated for a long time, and the over-metallic try of the last iteration started to age. I'm happy with this. I see it as an upgrade, it should translate well in application, but not a "this is amazing" reaction 1 Quote Link to comment Share on other sites More sharing options...
CreamSoda Posted March 7, 2022 Share Posted March 7, 2022 Love it. Looks super classy and is a huge upgrade from the tacky italic bold aggressive logo the last 9 years. 4 1 Quote Link to comment Share on other sites More sharing options...
BBTV Posted March 7, 2022 Share Posted March 7, 2022 Is the trend towards more realistic depictions of objects due to the plasticization of the patches? Or are the patches still embroidered? If so, that cup ain't gonna look like that on a jersey. And, much like I love the concept of the logo system in the NFL, I like what the NHL has done here. This is better than anything they've had post-lockout. 2 Quote "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
AFirestormToPurify Posted March 7, 2022 Share Posted March 7, 2022 2 hours ago, BBTV said: Is the trend towards more realistic depictions of objects due to the plasticization of the patches? Or are the patches still embroidered? If so, that cup ain't gonna look like that on a jersey. And, much like I love the concept of the logo system in the NFL, I like what the NHL has done here. This is better than anything they've had post-lockout. They were still embroidered patch in 2021, remains to be seen if they will be made of rubber/plastic this year. Wouldn't look too out of place I guess since the NHL shield has been a piece of plastic for several years now Quote Link to comment Share on other sites More sharing options...
BrySmalls Posted March 8, 2022 Share Posted March 8, 2022 The new Cup logos and fonts are beautiful! Well done, NHL. Quote Link to comment Share on other sites More sharing options...
DoctorWhom Posted March 8, 2022 Share Posted March 8, 2022 Eh......it's ok I guess. Not like the previous version was anything amazing either. Though I am curious how it will look on the Jerseys in The Finals. If they still bother doing a patch for each team. Quote Link to comment Share on other sites More sharing options...
Dynasty Posted March 8, 2022 Share Posted March 8, 2022 Black and silver are relatively neutral colors, even if they somehow match the Kings. The old black and orange weren't neutral and you could argue they matched the Flyers but whatever. This package is overall fine, though the realistic cup logo feels a little out of place. Quote Link to comment Share on other sites More sharing options...
burgundy Posted March 8, 2022 Share Posted March 8, 2022 9 hours ago, Sport said: Dreck. Just read this was created by an agency and NFL creative services was involved, which is why it looks like a characterless Super Bowl logo. I really hate this realism trend in sports event design. There's no statement here, nothing that captures the essence or feeling of the event. It's just a photograph (word chosen carefully) of the object. How is it we're in decade 4 of vector sports artwork and we're actually devolving? Totally agree. This isn't a logo, it's a photo-realistic illustration. The rules of logo design have been completely thrown out and replaced with soulless and cluttered imagery devoid of creativity. I hate it. 6 Quote Link to comment Share on other sites More sharing options...
Bayne Posted March 8, 2022 Share Posted March 8, 2022 I like it. Quote I'm Danny fkn Heatley, I play for myself. That's what fkn all stars do. Link to comment Share on other sites More sharing options...
AstroCreep Posted March 8, 2022 Share Posted March 8, 2022 I'm assuming the SCF patch will look like this, which I don't mind at all. It's very clean and reminds me of the old NBA Finals patch when it was just the trophy opposite side of the logo. Quote Link to comment Share on other sites More sharing options...
Bagel Posted March 9, 2022 Share Posted March 9, 2022 I do like how the Cup is much more front and center. I think my only issues with the redesign is it looking like the VGK crest and where the numbers for the year are placed. Quote Link to comment Share on other sites More sharing options...
The_Admiral Posted March 11, 2022 Share Posted March 11, 2022 I appreciate the effort, but they didn't nail it. I don't care for the clashing typefaces, which are too close for the kind of serif/sans-serif distinction that you need for two typefaces to work together. I don't care for the photorealistic rendering of the Cup. Still, leaguewide graphics have been garbage since 2005, so at least they recognized that. Remember how hideous this was? Quote ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
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